Head of Marketing
The short version
Early-stage venture-backed startup (Techstars Chicago ‘17) looking for a talented head of marketing to join our fast growing team. This is a unique opportunity to work directly with the CEO as the first full-time marketer, and have an integral role in creating a category defining business with a meaningful impact on top-line revenue growth.
Who we are
We’re a fast-moving startup with a vision to empower all professionals by helping them build better relationships. To do this, we’re combining the best practices of the world’s top relationship builders with artificial intelligence.
We’re building a mission-driven team that strives to live out our values every day:
- Diversity of perspective
- Growth (individual and collective)
We’re an ambitious, driven team and we push ourselves to accomplish a lot quickly. In the past 24 months, we’ve been accepted to and graduated from one of the world’s top accelerators, raised a round of venture financing from world class investors, launched our product, rapidly grown our customer base, and architected a robust set of machine learning models as a core source of competitive advantage. In the process, we’ve been named one of Chicago’s top 50 startups to watch - and we plan on giving the world even more to watch in year 2 and beyond!
What your role will be
We’re looking for a talented head of marketing to help us continue to rapidly scale 4Degrees. Your core objective will be to develop, implement and refine our demand generation strategy across channels - with the goal of rapidly growing qualified lead volume to scale the business. To do this, you’ll be building our lead generation playbook from scratch - experimenting with and assessing growth channels for top-of-funnel volume and conversions, and working to scale the successful ones. You’ll also help us grow our public presence through the creation and execution of content marketing strategies that help prospects understand the benefits of working with us.
By joining us, you will play a highly impactful role in re-inventing the way professional relationships are managed and building a rapidly growing category. Along the way, you’ll have an opportunity to get unrivaled exposure to all facets of building a go-to-market engine of a business, and directly shape the outcomes of 4Degrees and its customers.
Excited about 4Degrees. You believe in our mission and live our core values.
Ambitious. You’re excited about building something new, thrive in a fast-paced environment, and are comfortable with experimentation and risk-taking.
Data driven. You are fluent with marketing analytics and use data to inform your decision making.
Effective lead generator. You have a track record of rapidly and cost-effectively growing B2B lead volume via a variety of channels, and have successfully executed marketing strategies that have met or exceeded planned objectives.
Results oriented. You are driven by creating impact and winning, and take full ownership of achieving personal and team objectives.
Strong work ethic. You take pride in working harder and smarter than your competition.
Curious. You work to deeply understand customers, their workflows, and their objectives to speak their language and translate product value to customer value. You enjoy learning about new industries and roles, and quickly move up the learning curve.
Collaborative. You work closely with product, design and sales to ensure strong execution, and do things outside of your job description to help the team.
Skills you’ll need
Articulate storytelling and communication - across channels and mediums, including in person conversations, email, ad copy, landing pages, and more.
Strong B2B SaaS demand generation toolkit - able to own and drive lead volume through email, SEM, and other traction channels.
Content creation and distribution - skilled in creating compelling content in different lengths and formats, and driving distribution to get in front of the right audiences.
Marketing funnel optimization - comfortable working with data and software (e.g., Google Analytics) to analyze marketing efforts, determining ROI, and adjusting to improve results
We’d be really excited if you are
Experienced in product marketing and positioning, and developing collateral for sales enablement / support
Experienced in marketing towards or working in financial services, real estate, recruiting, or other relationship driven industries