We are pleased that you are exploring Hyatt Hotels Corporation. We believe our customers select Hyatt because of our caring and attentive associates who work hard to provide efficient service and meaningful experiences. We care about our associates and our customers. This is the Hyatt Touch. Our commitment to Diversity is best evidenced by our focus on company-wide diversity initiatives. We continue to be recognized as one of America's best companies for minorities in rankings based on information about recruiting and employment practices. Associates of Hyatt are given the tools from the first day to make a difference. Hyatt offers comprehensive and competitive benefits for all associates. Hyatt associates work in an environment that demands exceptional performance, yet reaps great rewards - whether it's career opportunities, job enrichment or a supportive working environment. If you are ready for this challenge, then we are ready for you. Come meet the people with the Hyatt touch.
The Marketing Manager will be responsible for helping to shape the marketing strategy and for overseeing the day-to-day execution of initiatives for our corporate brand (Hyatt). They will play a key role in the strategy and execution of integrated campaigns, tactical marketing (e.g. paid digital media, email marketing), and storytelling content creation. To be successful, this candidate will need to be hands-on, creative, agile, and results driven. This highly collaborative Manager will also need to manage various levels of vendor and internal (Sales, Events, Digital, Loyalty, Corporate Comms, etc.) relationships and deliverables to successfully accomplish the role's goals. This position will report directly to the Director, Creative & Corporate Marketing.
Position Responsibilities / Essential Functions• Execution of integrated internal and external marketing plans (i.e. announcements, communications, promotions, etc.) including cross-functional collaboration.• Manage the creative and content executions across key Hyatt-owned and paid channels (i.e., Website, Emails, Display Ads, Corporate Templates, etc.)• Collaborate with cross-functional teams to plan, implement, and project manage initiatives• Maintain knowledge of portfolio of competitive landscape and trends.• Responsible for Corporate brand education within marketing and across corporate and regional teams.• Demonstrate a commitment to Hyatt core values• The position responsibilities outlined above are in no way to be construed as all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary
Experience• 6+ years brand/marketing experience required, proven success leading go-to-market campaigns from strategy to execution, noteworthy if inclusive of hospitality or travel categories.• Must have a detailed understanding of all marketing tactics/channels, and be able to connect the dots strategically, creatively, and operationally.• Proven organizational skills and strong attention to detail along with excellent written and verbal communication skills.• Must be able to handle multiple high-profile projects, with superior project management skills, and thrive in a fast paced, highly matrixed organization.• Ability to solve complex problems and interest in improving quality of work and processes.• Ability to work collaboratively and influence cross-functional teams, and partner with vendors.• Ability to work with creative resources, assign projects, and maintain a budget.• Innovative and forward thinking, keeping up with the latest marketing and digital/social media trends. Proactively incorporating new ideas.
Education• BA/BS in Marketing, Business Management, Communications, Advertising
Computer Skills Needed to Perform this Job• Highly proficient in Microsoft Office Applications• Adobe Creative Suite knowledge is a plus
Additional Comments and Requirements• Ability to travel as required on a national basis (approximately 5-10%)