Manager, Customer Marketing

| Chicago

What you will be doing:
The Customer Marketing Manager is responsible for building stronger relationships with our
customers through various channels, including email, other digital channels, and personal
events to build a community of engaged and delighted product and brand champions. This
data-savvy and creative marketer is responsible for increasing utilization and engagement with
Lumere’s solutions and services to drive customer advocacy (including referrals, testimonials,
references, etc.), identifying cross-sell and upsell opportunities, and increasing loyalty and
retention. You will work closely with Client Success, Product, Sales, Marketing, and other
functions to create an incredible customer experience and reach business goals.

Responsibilities include (but not limited to):

  • Deepen engagement with existing customers to increase effective utilization of Lumere
  • solutions and drive renewals, referrals, and cross-sell/upsell opportunities
  • Design and deploy customer engagement and communication programs using a range of
  • channels such as triggered and ongoing nurture campaigns, in-person and virtual
  • events/webinars and workshops, and advocacy programs
  • Help Marketing and Sales meet business objectives through customer growth, retention
  • and advocacy initiatives
  • Help Client Success meet account-specific and overall business objectives and act as
  • primary marketing contact with Client Success team, including regular participation in
  • Client Success team meetings, account planning sessions, and client meetings
  • Target engaged customers for upsell, cross-sell, and advocacy opportunities
  • Work closely with Sales and Client Success to drive the customer advocacy program,
  • including identification and securing commitment from customers to advocate for
  • Lumere through case studies, speaking opportunities, testimonials, etc.

Qualifications:

  • Strategic, creative thinker that embraces the day-to-day challenges of improving the
  • customer experience, creating customer advocates, and striving to reach marketing and
  • sales goals
  • Proven experience in B2B marketing and demand generation, with a history of achieving
  • customer growth, retention, and advocacy goals
  • A sense of urgency and desire to work and win with a team of smart, hard-working, and
  • collaborative people
  • Ability to build a customer engagement program, drive program execution, and use data
  • and metrics to evaluate program effectiveness and impact
  • Experience creating and executing marketing campaigns and programs that drive
  • customer engagement and advocacy
  • Strong interpersonal and leadership skills with the ability to effectively communicate
  • with stakeholders and all levels of management
  • Ability to prioritize and manage multiple projects with quick turn-around times
  • Strong project management, negotiation, and decision-making skills
  • Expertise and creativity for innovative marketing solutions which help shape the client
  • experience
  • Technical knowledge of digital marketing tools and channels, including CRM and
  • marketing automation platforms (Salesforce and HubSpot a plus)
  • Bachelor’s degree or equivalent experience required
  • 5+ years of B2B marketing experience required
  • Previous Customer Service, Customer Success, or Account Management experience a plus
Read Full Job Description

Technology we use

  • Sales & Marketing
    • WordpressCMS
    • HubSpotCRM
    • IntercomCRM
    • SalesforceCRM
    • IntercomEmail

Location

33 N LaSalle St. Suite 1500, Chicago, IL 60602

What are Lumere Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Company Equity
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Recreational Clubs

Additional Perks + Benefits

Health and wellness initiatives: discounted gym membership, in-office yoga and meditation, variety of snack and beverage options, monthly catered lunch, and more! • Competitive compensation package (includes equity • Social events: Books and Brews, game nights, recreational sports leagues, team outings, fireside chats, and volunteer programs • Ongoing professional development and mentorship opportunities • Open and collaborative office environment, standing desks, beer and cold brew on tap, and casual dress

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