Manager, Digital Marketing
Chicago, IL 

The American Medical Association (AMA), a nonprofit, is the nation's largest professional Association of physicians. We are a unifying voice and powerful ally for America's physicians, the patients they care for, and the promise of a healthier nation.  To be part of the AMA is to be part of our Mission to promote the art and science of medicine and the betterment of public health. 

As an employer, we are dedicated to many efforts, including employee learning and development, social responsibility, diversity and inclusion and wellness.

Our well-defined culture has strongly impacted the prosperity of our organization.  Our foundational values of Respect, Integrity, Innovation, Impact, Collaboration, Agility and Trust are at the core of our efforts and continue to shape the success of the AMA.

We have an opportunity at our headquarters in Chicago for a Manager, Digital Marketing on our Health Solutions team. As part of this team, you will develop and/or execute digital campaigns (with a heavy focus on email) for membership acquisition and retention campaigns. You will use analytics-driven insights to ensure strategies adhere to digital best practices, align to the goals and interests of target audiences and achieved desired business outcomes and KPIs.  You will also utilize, manage, optimize and evolve the marketing automation platform to drive strategic marketing growth and objectives that supports the enterprise.

RESPONSIBILITIES:

• Digital Marketing
  • ​Develop acquisition and retention growth strategies based on data-driven insights and ensure campaigns are designed to maximize performance (such as CTR and conversions) and impact engagement
  • Lead the design of omni-channel journeys for abandon cart, credit card declines, account management updates, etc.
  • Maintain accurate target audience profiles
  • Monitor and report on effectiveness of program and utilize learning for improved strategy and execution
  • Oversee the team and provide direction and guidance to ensure BUs receive support and expertise to achieve desired business outcomes of campaigns
  • Perform day-to-day email marketing activities including, but not limited to, email campaign set-up, scheduling, testing and deployment for batch, transactional, and trigger-based journeys; provide basic and detailed campaign reporting with the use of Excel and SQL
  • Support digital marketing operations initiatives
• Marketing Automation Platform
  • ​Manage and work within the marketing automation platform to regularly monitor and measure program effectiveness
  • Assist in the integration of additional platforms into the marketing automation platform
  • Increase the usage of marketing automation to eliminate manual campaign deployment to improve efficiency of go-to-market activities
  • Lead team in documentation and process road-map development for all automation and manual campaign deployments
  • Serve as the primary marketing liaison with AMA technical staff and marketing automation service provider; during implementation and release phases, work closely with internal and external parties to determine proper scope of releases, and ensure marketing goals are translated in the tool
  • Lead platform enhancements such as new features and functionality
• Digital Emerging Trends
  • ​Stay current on digital marketing trends and continually monitor best practice standards and leverage this information to develop cutting-edge campaigns and programs
  • Evaluate emerging technologies and digital platforms and identify opportunities for Marketing and Member Experience team to ensure continual evolvement with digital marketing
  • Partner with digital marketing colleagues to ensure cohesion across the entire digital marketing ecosystem
• People Management
  • ​Lead, mentor and provide management oversight for professional staff
  • Responsible for setting objectives, evaluating performance and developing staff
  • Identify opportunities for advancing staff skills and expertise
• May include other responsibilities as assigned

REQUIREMENTS:

• Bachelor’s degree required concentration in marketing or related degree preferred; Master’s Degree a plus
• Minimum 7 years’ experience in digital marketing including developing digital marketing strategies required; experience with membership or subscription services a plus
• 3 years previous experience managing and developing a team of digital professionals required
• Extensive knowledge and experience with Marketing Automation Platforms and the ability to drive adoption of new tools, improve processes, increase efficiencies, streamline marketing operations
• Experience with database management concepts and best practices; including utilizing and managing large databases
• Demonstrated experience in utilizing digital channels; search, social, mobile, text, online media, to drive action; prior experience and success with lead nurturing programs, triggered emails, media buying, search, and personalization
• Experience using digital and site analytic tools (such as Google Analytics) to generate marketing recommendations and optimizations
• Excellent collaboration and communications skills working with both internal teams and external stakeholders; ability to interact effectively with all levels of management and must be able to communicate with both technical and marketing audiences.
• Broad technical skills are necessary; thorough knowledge of applications such as SQL, Excel, SAS, is required
• Excellent analytical skills, root-causing problem-solving skills, process mapping and data modeling skills

The AMA offers competitive salaries, including an incentive plan; excellent benefits and progressive technology.  Our office is a business casual environment and we respect work-life balance. Please apply for the position at https://ama-assn.csod.com/ats/careersite/jobdetails.aspx?site=2&c=ama-assn&id=1278. The American Medical Association is located at 330 N. Wabash Avenue, Chicago, IL 60611 and is convenient to all public transportation in Chicago.   

We are an equal opportunity employer, committed to diversity in our workforce.  All qualified applicants will receive consideration for employment.  As an EOE/AA employer, the American Medical Association will not discriminate in its employment practices due to an applicant’s race, color, religion, sex, age, national origin, sexual orientation, gender identity and veteran or disability status. 

THE AMA IS COMMITTED TO IMPROVING THE HEALTH OF THE NATION