Manager, Digital Media-SEM
Affinitiv is looking for an Manager, Digital Media-SEM to join our team at our downtown Chicago office. In this role you will report to the Director, Digital Marketing.
As an Manager, Digital Media-SEM for Affinitiv, you will manage our SEM team who oversees a portfolio of automotive clients by managing the health and performance of their PPC, Video, and Display campaigns. You will provide coaching and direction to the team while also managing a portfolio of your own.
What you’ll do:
- Discover and implement creative ideas to drive revenue and minimize overall costs
- Plan and support new hire and ongoing team training efforts
- Lead, guide, and assist with planning, implementation, and follow up effort on team-wide projects such as SOP creation
- Lead digital product strategy to remain competitive, meet team KPIs, and assist with resolving roadblocks as needed
- Encourage and create opportunities for cross-team collaboration
- Provide impromptu coaching as needed to keep team focused on solutions
- Conduct 1:1s to provide career development and overall performance management through coaching and goal setting
- Serve as escalation point and facilitate conflict resolution
- Assist with closing large revenue opportunities as well as support OEM programs
- Identify and resolve operational gaps
- Understand and be able to communicate on the company, available solutions, and Affinitiv’s overall role in the market
What we are looking for:
- 2+ years of leadership experience and 5+ years of digital experience
- Bachelor's degree
- Proficient with AdWords/Bing Editor and interface
- Adept using bid management platforms such as Marin, Acquisio, or Kenshoo
- Strong background in website analytics using Google Analytics, KissMetrics, or Piwik
- Experienced in Tag Management using GTM or Floodlight
- Skilled using display ad networks such as Centro or Simpli.fi
Affinitiv is a marketing technology company built on advanced analytics and a leading-edge technology platform, enabling car manufacturers and dealers to produce, manage, measure and optimize multi-channel communications. Our partners include the strongest automotive brands in the world such as Lexus, Acura, Porsche, Kia, BMW, Audi and many others. Affinitiv offers competitive compensation and sales incentives, a comprehensive benefits package, a casual and employee-friendly work environment, and more.
Affinitiv is an Equal Employment Opportunity employer