Manager, Native Advertising

| Chicago
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Are you one of those unicorns that can balance creativity AND analytics? Can you be a storyteller – but for a purpose?

Are you excited by the idea of working in a sort of marketing laboratory – in which you get to grow a channel, and grow it by applying test-and-learn techniques to your creative ideas?

If this sounds like you – then join us at one of the largest and fastest growing direct response marketing companies in the country. We've grown nearly 1000% (and went public on NASDAQ) over the last 2 years by emphasizing consumer insights and heavy creative testing to power our campaigns.

We're looking for someone to take over and really own our native marketing channel. You have a natural way with words – success will hinge on being able to test through enough copy to find high CTR headlines and high converting advertorial landing pages. You are also someone willing to accept setbacks as just one step toward success. Succeeding in native takes iteration and a dogged mentality.

The Native and Content Advertising Manager will report to the Digital Marketing Director, and will manage and help create and scale our performance based native advertising projects to meet company sales goals. We are looking for a person that makes data-based decisions who can create engaging and compelling content.

Frequently cited statistics show that women and underrepresented groups apply to jobs only if they meet 100% of the qualifications. GoHealth encourages you to break that statistic and to apply. No one ever meets 100% of the qualifications. We look forward to your application.

Responsibilities:

  • Work with Director of Digital Marketing to grow our native advertising projects:
  • Build content creation – from article curation to copy, creative and landing page testing. Vigorously rinse and repeat testing to maximize ROAS.
  • Partner with consumer insights, funnel optimization, offline media, sales, operations, retention, legal, and creative teams and leadership to support development, communication and launch of new strategies and messaging.
  • Manage campaign planning and media buying for self-service and managed native marketing platforms to increase growth for our core Medicare vertical.
  • Set daily or flight budgets, and manage bidding strategies.
  • Improve campaigns to meet goals through analysis of first and third-party demographic data, device, time of day, geo, view ability, frequency capping, creative, and more.
  • Analyze performance data across entire funnel – from ad impression to sale – and identify cross-channel wins and potential areas for optimization or testing.
  • Stay up-to-date with the traditional marketing landscape – research and communicate on important industry trends, new value propositions, account beta opportunities, and new platforms to bring on and test.

Skills and Requirements

  • Background in persuasive and editorial article writing that has been used in native ad campaigns. Writing samples required for consideration for this role. Writing samples will be required.
  • 3+ years of experience in digital advertising within a sales-driven or performance-based environment.
  • Bachelor's Degree in Marketing, Journalism, Analytics, or related field.
  • Experience delivering quantifiable results managing performance marketing campaigns in platforms like Taboola, Outbrain, Yahoo, Nativo, StackAdapt, or DSPs such as DV360, Centro, TradeDesk, or other programmatic display platforms.
  • Advanced to expert level in Excel (can perform complex functions).
  • Experience managing multiple successful campaigns across multiple platforms at one time.
  • Develop partnerships with vendors, clients, partners and senior leadership.
  • Not required experience but nice to have: health insurance industry experience, team management, Google Analytics, Tag Manager, Optimize or MySQL/SQL Server knowledge.

Additional Information:

  • Open vacation policy because work life balance is important
  • 401k program with company match
  • Employee Stock Purchase Program
  • Medical, dental, vision, and life insurance benefits
  • Paid maternity and paternity leave
  • Professional growth opportunities
  • Generous employee referral bonuses
  • Employee Resource Groups
  • Work from Home Stipend
  • GoHealth is an Equal Opportunity Employer

Due to the unprecedented situation of COVID-19, GoHealth has decided to protect our current and future employees by managing our business remotely. This is inclusive of interviewing, onboarding and each role day-to-day. Please consider that our roles will not be remote long-term and will return to an office setting once we're safe to do so following the guidance of local health authorities and the CDC.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • SqlLanguages
    • BashLanguages
    • ReactLibraries
    • PandasLibraries
    • Scikit-LearnLibraries
    • NumpyLibraries
    • DockerLibraries
    • JenkinsLibraries
    • SpringFrameworks
    • TensorFlowFrameworks
    • SpringbootFrameworks
    • AWSFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • HubSpotCRM
    • SalesforceCRM
    • BlueshiftCRM
    • MarketoLead Gen
    • AmplitudeLead Gen

Location

Our headquarters are located in the River North area of Chicago. Located right outside of the Chicago brown line.

An Insider's view of GoHealth

How does your team reward individual success?

I went through virtual on-boarding, yet leaders across the organization have already found ways to value my contributions and help me apply insights to the business. The opportunity to work together towards the shared mission of improving access to healthcare in America is a reward in and of itself.

Siddhant

Strategic Insights Lead, Revenue & Growth Strategy

What makes someone successful on your team?

To be successful on Operational Analytics, you have to create solid relationships with your business stakeholders. Those relationships are immensely helpful when it comes to completing urgent requests, furthering your business context, and gaining new responsibilities. They can also be what makes the next step of your career come to fruition.

Jaime

Senior Data Analyst

What are GoHealth Perks + Benefits

Culture
Partners with Nonprofits
Friends outside of work
Eat lunch together
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Unconscious bias training is completed by all employees and key leaders.
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
At GoHealth you will find a very interactive [email protected], WomeninSales, Black Lives Matter ERGs to name a few. We continue to empower employees to create employee resource groups within
Hiring Practices that Promote Diversity
From our gender neutralized job descriptions that encourage women and underrepresented groups to apply,to our interview practices, GoHealth strives to promote diversity when hiring.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Mental Health Benefits
GoHealth provides all employees access to our Employee Assistance Program (EAP) which provides well being and financial assistance. Our open PTO policy is also available for mental health days.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Employee Stock Purchase Plan
We have recently become public and will allow employees to purchase stock during certain times.
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide 6 weeks of paid recovery time for new mom's and two weeks of bonding time to all new parents.
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Company sponsored family events
Pre-COVID 19, GoHealth sponsored children's day by celebrating GoHealth families.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Our employees are encouraged to use our open PTO policy towards volunteering.
Paid Holidays
Paid Sick Days
Employees can use our open PTO policy towards sick leave.
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Pre-COVID-19 Our game room includes Ping Pong, Video Games.
Stocked Kitchen
Happy Hours
Pet Friendly
Recreational Clubs
We have runners groups, volleyball groups and other
Fitness Subsidies
Home Office Stipend for Remote Employees
All GoHealth employees receive a work from home stipend to improve their WFH environment.
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Time allotted for learning
Access to LinkedIn Learning has been provided to all employees as part of their professional and personal growth.
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

In addition to virtual company wide sponsored Health & Wellness Initiatives, employee referral bonuses, open vacation policy, we offer a work from home stipend to all new employees. We know that this pandemic has been difficult and working from home is a change. Every new employee receives access to a Work From Hope stipend to purchase items that will make your work from home experience much more comfortable.

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