Manager, SEO and ASO (Remote)

| Chicago | Remote
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What we’re building and why we’re building it. 

Fetch is a build-first technology company creating a rewards program to power the world. Over the last 5 years we’ve grown from 0 to 7M active users and taken over the rewards game in the US with our free app. The foundation has been laid. In the next 5 years we will become a global platform that completely transforms how people connect with brands. 

It all comes down to two core beliefs. First, that people deserve to be rewarded when they create value. If a third party directly benefits from an action you take or data you provide, you should be rewarded for it. And not just the “you get to use our product!” cop-out. We’re talkin’ real, explicit value. Fetch points, perhaps. 

Second, we also believe brands need a better and more direct connection with what matters most to them: their customers. -- Brands need to understand what people are doing, and have a direct line to be able to do something about it. Not just advertise, but ACT. Sounds nice right? 

That’s why we’re building the world’s rewards platform. A closed-loop, standardized rewards layer across all consumer behavior that will lead to happier shoppers and stronger brands.


Fetch Rewards is an equal employment opportunity employer.

 

About the role

We are searching for a SEO/ASO Manager to lead the Search Engine Optimization (SEO) and App Store/Google Play Optimization (ASO) practice with the goal of growing natural search traffic to app stores and Fetch Website. This senior individual contributor will collaborate with internal Marketing, Product, Engineering, on best practices, lead and assist in the execution of SEO, Local SEO, URL management, linking strategy for the website and ASO and CRO initiatives on the app store. Additionally, she/he will also be responsible for owning the technical SEO roadmap, auditing and analyzing performance, finding root causes, and identifying areas of opportunities. This individual will be the subject-matter expert on SEO/ASO in the organization and his contributions will pivotal to the organic growth rate of the Fetch.


Key Responsibilities

  • Construct and maintain prioritized backlogs and requirements for technical SEO, Local SEO, and ASO to improve natural search traffic
  • Audit and analyze SEO performance identify issues, finding root-causes, and experimenting with solutions to improve performance at scale.
  • Devise and own the strategy, planning, and execution of SEO and ASO initiatives for Fetch website, incorporating technical and content requirements and delivering/reporting regularly on channel growth
  • Promote and encourage SEO and ASO best practices among internal teams
  • Assist our marketing and content teams in crafting content strategies to boost organic performance
  • Proactively identify on-page opportunities related to site structure, internal linking, and page templates
  • Analyze various analytics reports to identify potential issues as well as areas of opportunity and growth
  • Oversee market research and monitor competitive activity with respect to search traffic

Requirements

  • Bachelor’s degree
  • 3-5 years of SEO experience and International SEO experience.
  • Proven track record of leading and executing SEO initiatives
  • Thorough knowledge of search engine ranking factors and a passion for staying current on SEO and ASO trends
  • Ability to create and drive SEO/ASO strategy, build consensus among various stakeholders, and report on progress against targeted goals
  • Advanced experience with SEO, ASO and analytics tools such as Google Search Console, Google Analytics, Brightedge, Uberall, SEMrush, AppAnnie, Apptweak, Appsflyer(and similar tools)
  • Demonstrated understanding of technical SEO and ASO skills, including the ability to evaluate HTML, CSS and JavaScript
  • Strong oral and written communication skills
  • Ability to analyze quantitatively, problem-solve, and scope technical requirements
  • Detail oriented, organized, and thrives in a fast paced, results driven environment
  • Extra plus for any experience using Drupal CMS, content marketing/growth hacking and having worked in an Agile Product/Tech environment

#BI-Remote

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Technology we use

  • Engineering
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • jQueryLibraries
    • ReactLibraries
    • Backbone.jsFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • MemcachedDatabases
    • MongoDBDatabases
    • RedisDatabases

Location

Our building amenities include a fitness center, private theater, bike shelter, conference centers and more!

An Insider's view of Fetch Rewards

How does your team reward individual success?

We offer: Promotions in Title. Increase in salary. More responsibility. Allowing employees to be Empowered to make tough decisions! We give out Tacos on the regular to show appreciation as well!

Linds Siegel

Senior Technical Recruiter

How would you describe the company’s work-life balance?

Second to none! At Fetch Rewards, the importance of work-life balance is ingrained into our culture. There is a mutual understanding amongst the members of each team of when and how we can be reached, which is especially important in a remote working environment. We have an unlimited PTO policy that fosters a sense of trust from our leadership team

Maddy

Recruiting Coordinator

What are Fetch Rewards Perks + Benefits

Fetch Rewards Benefits Overview

Medical, Dental and Vision that provides coverage from day 1.
Anthem, BCBS.
Paid PTO plus additional personal days.
Matching 401K plan.
Pet Insurance.
Pet friendly office.

Culture
Friends outside of work
Eat lunch together
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Diversity Employee Resource Groups
Health Insurance & Wellness Benefits
Dental Benefits
Our dental plan covers $1,000 of expenses.
Vision Benefits
The vision benefits plan covers 77% for annual eye exams with $150 for glasses and contact lenses.
Health Insurance Benefits
Life Insurance
Pet Insurance
Nationwide Pet Insurance. We cover 100% for 1 per.
Wellness Programs
Team workouts
During Covid we offer: Remote Yoga and strength training!
Retirement & Stock Options Benefits
401(K)
We match 25% on the first 5% you contribute.
Company Equity
Equity is available for most positions at Fetch Rewards!
Performance Bonus
Performance Bonus is based on individual productivity within the organization.
Match charitable contributions
Child Care & Parental Leave Benefits
Flexible Work Schedule
We provide employees flexible schedules based on the functions of the business.
Remote Work Program
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
We provide a pre tax program.
Company Outings
We host an annual holiday party and summer event!
Stocked Kitchen
We provide healthy snack options.
Happy Hours
Parking
Pet Friendly
Pet policy is dog friendly daily, Occasional bring your pet to work days.
Professional Development Benefits
Job Training & Conferences
Fetch Rewards offers employees professional development opportunities.
Promote from within
Mentorship program
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