Market Research Analyst

ABOUT US

All Campus partners with leading, traditional institutions of higher education to expand online enrollment. We provide the up-front marketing investment, expertise, and service level required for success. Guided by our experience interacting with students from a wide variety of fields and backgrounds, we create a customized, specialized service offering to capture any audience. Our extensive list of clients includes the University of Southern California, the University of Arizona, the University of Florida, Purdue University, Boston University, DePaul University, Michigan State University, and many others.

We offer one of the most unique working environments you’ll find in Chicago - the quirkiness of a creative agency and the analytical mindset of a consulting firm. We are looking for team players who are highly motivated to deliver exceptional results for a growing organization. The ideal candidate is someone who enjoys coming up with new ideas, is comfortable communicating them to a variety of stakeholders and other managers, and who is excited by the prospect of working constantly to improve performance. Put simply, we genuinely like working with one another, and it shows—All Campus has been listed a Chicago Crain’s “Best Places to Work,” three years in a row (2018-2020) as well as a top-20 ranking on the 2019 and 2020 Built In Chicago “Best Places to Work” list. 

At All Campus, the passion and talent our employees bring to work every day are at the core of our continued success as a company. The company culture emphasizes diversity, excellence, integrity, appreciation, collaboration, creativity and camaraderie. We are committed to fostering your professional growth, as well as doing everything we can to keep you happy, healthy, and passionate about the work you do. Our competitive and comprehensive benefits package includes health coverage, retirement planning, and work-life balance benefits—in addition to plenty of perks like free food, lively parties, and Summer Friday hours.

SUMMARY:

All Campus creates value for leading universities by expanding their reach and cultivating relationships with students to advance their lives through education. All Campus provides an outstanding experience for students, university clients, and our employees through collaborative partnerships and innovative industry-leading technology and services. All Campus continues to grow quickly and we are looking for a strategic contributor who is an expert in combining research insights with business objectives.

Primarily, the Market Research Analyst will design and execute custom market research studies related to market viability of university degree programs, trends in online education, and other related aspects of higher education. The Market Research Analyst will be responsible for research design, data collection, and providing professional reporting and insights to both internal and external stakeholders. The successful candidate will be able to work independently to produce high quality reports and insights while feeling comfortable presenting reports and key findings to internal and external stakeholders. The Market Research Analyst will work in close collaboration with various functional teams, including sales, marketing, and enrollment, to execute and deliver market research reports and analyses that help drive the strategic direction of All Campus. This role is multifaceted and essential to help All Campus exceed expectations and continue to be a leader in the online program management industry.

 
ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Research Design
• Participate in meetings with sales, client services and marketing teams to understand client research objectives.
• Work in collaboration with Senior Market Research Analyst and/or Director to outline research structure, timeline and deliverables.
• Act as a lead on research projects assigned to the team; assist market research analysts and act as a mentor as needed.
• Research Implementation
• Collect and analyze data from internet research, secondary source data and primary research methods.
• Input data into existing templates and verify the accuracy of data.
• Identify trends and provide analysis of competitors’ products and services, market share, and market strategies.
• Research Analysis
• Prepare initial reports of findings, illustrating data graphically and translating findings into clearly written text.
• Prepare final reports and presentations in a variety of outputs (Excel, Word, PowerPoint) for internal and external communications.
• Communicate findings and present to internal stakeholders and external clients as needed; answer client questions related to research findings

 
EDUCATION and EXPERIENCE an equivalent combination of education, training and experience will be considered.

• Bachelor’s Degree required; preferably with a focus in Business, Marketing, Finance, Library, Information Sciences, Social Sciences, or related field.
• Minimum of 2 years of quantitative research experience required including compiling data into reports and other deliverables, with basic understanding of sound research principles.
• Strong working knowledge of search engines and business research tools.
• Strong analytical and critical thinking skills, with an ability to move from data information to actionable recommendations.
• Strong communication and presentation skills.
• Rapidly adapt and respond to changes in environment and priorities.
• Self-starter and highly motivated. Must be capable of working independently, yet collaboratively, within a fast-paced environment.
• Experience in the higher education industry is preferred.
• Exceptional organizational and time management skills.
• Experience with primary research methods and techniques (e.g. focus groups, online surveys).
• Experience with secondary research methods and techniques (e.g., government agencies, other businesses in industry).
• Familiarity with SPSS, SAS, or other statistical software.
• Working knowledge of data warehousing, modeling and mining.
• Extremely detail-oriented.

All Campus is currently a remote work culture, we plan to return to the office in a flexible format, when it is safe to do so.