Marketing Account Strategist

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Founded in 1991 with the idea to be the alternative to the big banks, Wintrust has since grown into a financial services company with more than $45 billion in assets, headquartered in Rosemont, Illinois. Through our multiple companies and divisions, we provide traditional community banking and commercial banking services, wealth management solutions, commercial and life insurance premium financing, mortgage origination, and short-term accounts receivable financing and certain administrative services, such as data processing of payrolls, billing, and treasury management services. We provide community-oriented personal and business banking services to customers located in the greater Chicagoland area, northwest Indiana, and southern Wisconsin through more than 175 community bank locations.
Wintrust Financial, #2 ranked in Illinois according to J.D. Power survey, is in the midst of a digital transformation and on track to lead the industry with new digital banking products and services. We are seeking a marketing account strategist with an average of five years' proven experience building relationships with clients (external or internal), collaboratively creating and executing omni-channel campaigns, and managing projects from beginning to end.
Led by proven marketing and digital executives, our newly restructured corporate marketing department is building an agile, world-class team structured with a Fintech startup mindset. With this transformation comes great opportunity for digital savvy and entrepreneurial marketers. Come join Chicago's Bank as we redefine the way consumers interact with their local bank, both in-person and online. With a community-focused and socially-conscious approach to banking, Wintrust paves the way in building relationships within Chicagoland, southeastern Wisconsin, and northwestern Indiana communities, local organizations, and leaders to support and grow the greater Chicagoland area. From sponsorships with organizations like the Chicago Cubs, Chicago White Sox, and Pabst Theatre to partnerships with local non-profits and prominent universities - we're in the mix and working to make our home - and yours - the best it can be.
Responsibilities Include
As a Marketing Account Strategist, you'll provide strategic leadership in ideating strategic campaigns and initiatives for our community banks, the markets, and constituents they serve.
  • Together with your partner Account Managers, building and strengthening relationships with internal stakeholders.
  • Defining, crafting, and assessing annual strategic marketing plans for assigned banks aligned to the banks' objectives and goals.
  • Synthesizing market intel through a variety of channels and thoughtfully integrating this information into strategic plans and campaigns.
  • Ideating and collaboratively executing large-scale digital and integrated corporate and local bank campaign initiatives as assigned.
  • Working collaboratively across all marketing teams - particularly with digital, creative, and account management - to ensure total alignment of campaign assets with stakeholder objectives, always monitoring and refining for optimal results.
  • Together with digital team, defining campaign KPIs.
  • Presenting and translating campaign results into digestible and compelling narratives to bank leadership that confirm or refute campaign hypotheses through consistent testing and optimization.

Marketing Account Strategist Requirements Include
  • Proven history of executing integrated marketing campaigns.
  • Experience executing paid digital campaigns (e.g. SEM, email, display, social, etc.) and monitoring key online marketing metrics to track success & make recommendations based on analytics is strongly preferred.
  • Ability to communicate effectively and often with clients.
  • Possess strong organizational skills with ability to multi-task and prioritize effectively.
  • Comfort level of working in the gray with proven history of troubleshooting and proactively providing solutions to challenges.
  • Intermediate PowerPoint and Excel skills.
  • Experience with project management software (Workfront or equivalent system) is strongly preferred.
  • Possess an ROI driven mentality.
  • Bachelor degree or equivalent.

Wintrust Financial Corporation, including community banking and financial services subsidiaries, is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, citizenship status, sex, sexual orientation, gender identity and expressions, genetic information, marital status, age, disability, or status as a covered veteran or any other characteristic protected by law.
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Location

9700 W. Higgins Rd., Rosemont, IL 60018

What are Wintrust Financial Corporation Perks + Benefits

Diversity
Dedicated Diversity/Inclusion Staff
Diversity manifesto
Health Insurance & Wellness Benefits
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Employee Stock Purchase Plan
Performance Bonus
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Cross functional training encouraged
Promote from within
Online course subscriptions available
Paid industry certifications
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