Marketing and Demand Generation Leader at NowPow

| Chicago
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NowPow, whose name is a play on knowledge is power, is a women-owned and led technology business based on Chicago’s south side. NowPow’s multi-sided platform is a personalized community referral management solution that enables care professionals – social workers, physicians, justice workers – to manage and close the loop on health and social service referrals and directly support patients, members, and clients in their own self care. NowPow helps people get the care they need, whether they are managing chronic health and social conditions or just staying well.

Position Details:

NowPow is looking for an enthusiastic, motivated, and experienced Marketing Communications and Demand Generation Leader to create demand generation strategies, drive sales pipeline, and build the foundation for long-term revenue acceleration. Reporting to the CEO, the Marketing Communications and Demand Generation Leader oversees content creation, website optimization, communications analytics, social media engagement, and product marketing activities across NowPow.

In this strategic role, you will have the opportunity to develop integrated marketing campaigns that engage, re-engage, inform, and activate leads. This position requires a savvy marketer who enjoys gathering and using data to find new ways of reaching target audiences and has a passion for helping people get the care they need.

Key Responsibilities:

Growth Marketing

  • Plan, build and execute B2B outcome-based multi-channel digital marketing campaigns programs to expand marketing reach, increase website traffic, and drive inbound leads
  • Leverage marketing automation and lead management tools to streamline tasks and programs to gain meaningful data
  • Create impactful nurture programs and manage website and digital lead generation mechanisms to increase conversion rates
  • Design and implement a comprehensive SEO strategy to increase search engine results and grow organic website traffic
  • Develop documentation and roadmaps for processes, A/B tests, and promotions that succeed through email
  • Establish KPIs, track performance/success, measure, analyze and adjust campaigns based on performance. Prepare marketing reports and post-program analysis summarizing campaign results

Product and Sales Marketing

  • Oversee the full lifecycle of customer marketing campaigns to achieve ARR objectives
  • Working closely with the Sales team, build targeted prospecting lists, buyer personas, and ideal customer profiles using data-driven insights
  • Create marketing materials to support product launches and other go-to-market needs
  • Manage and grow online reviews from current users and customers and work with the customer success team to increase review responses

Content Marketing and Brand Engagement

  • Develop clear, compelling content to support campaign interaction points: email, landing pages, blogs, event messaging, social media, etc.
  • Serve as brand champion, providing thought leadership, developing cross-blogging partnerships, and securing speaking engagements
  • Grow NowPow brand awareness and market position through social media channels and new engagement strategies
  • Collaborate and manage relationships with contracted partners on content creation
  • Manage, coach, and develop Marketing Communications Manager
  • Collaborate and manage relationships with contracted partners on NowPow PR

Required Qualifications:

  • 5+ years of experience in demand generation and growth marketing role for SaaS products
  • Track record of success working with a B2B sales team, delivering qualified leads, and developing a robust pipeline
  • Data-driven leader that has experience creating a KPI framework, optimizing metrics, and tracking performance against growth goals
  • A strong understanding of growth marketing, marketing automation, lead scoring, segmentation, revenue attribution, influence, and marketing funnel metrics
  • Deep expertise in developing various enterprise marketing channels – digital programs, multi-channel campaigns, thought leadership, channel partners, website, digital download, industry partners, and more
  • In-depth understanding of landing pages, digital marketing, and advertising
  • Experience working in a fast-paced, high-growth startup environment
  • Self-motivated and persuasive, with a desire to collaborate with others to drive results
  • Excellent written and verbal communication skills, with content marketing experience a plus

Preferred Qualifications:

  • Experience in health care
  • Familiarity with Adobe Creative Suite
  • Experience with HTML and website design (e.g., WordPress, other web page programs)
  • Expertise in multi-stage demand gen funnels and related technologies including marketing automation (e.g., Hubspot, Pardot, Marketo) and CRM (e.g., Insightly, Salesforce)
  • Proficiency across multiple acquisition channels, including but not limited to organic, paid, and referral
  • SEO / SEM expertise
  • Paid media experience, including LinkedIn and Google Ads

About NowPow:

We work at NowPow because we care! NowPowers are passionate about our mission and are excited about the opportunities and challenges we face. At NowPow, we cultivate a culture of collaboration and respect, where everyone is a valued team member.

Our people and our culture are important to us and make working at NowPow special. We invest in the self-care of our team and provide competitive benefits to support this. We celebrate our successes every week with a company-wide happy hour on Fridays and recognize those who went above and beyond in their work. Outside of work, we have fun through company events such as laser tag, ice skating, and heading to the ballpark for beautiful weather and a baseball game – and look forward to being able to do so again!

We are looking for highly motivated and hard-working individuals to join our team and help us connect health care to self-care. Please apply now to join our growing team!

 

Equal Employment Opportunity:

NowPow is an Equal Opportunity Employer. NowPow evaluates applicants for employment on the basis of qualifications, merit, and work-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, disability, marital status, citizenship, national origin, genetic information, or any other characteristic protected by applicable federal, state or local laws. Our management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, associate activities, and general treatment during employment.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavascriptLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • ASP.NETFrameworks
    • Handlebar.jsFrameworks
    • SASSFrameworks
    • Microsoft SQL ServerDatabases
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • Adobe XDDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • WrikeManagement
    • InsightlyCRM
    • SendGridEmail

Location

We call Hyde Park home. With the gorgeous lakefront steps away, great food, and public transit options, you’re sure to fall in love with it too.

An Insider's view of NowPow

What does your typical day look like?

I kick off the day with our team stand-up and spend the rest of the day focusing on our integration projects, working with both our Engineering and Implementation teams. The collaborative atmosphere at NowPow encourages team members to work closely on tasks and ensure that we create seamless and quality integrations with our customers.

Sophia

Software Engineer

What are NowPow Perks + Benefits

NowPow Benefits Overview

We also take great care of our NowPow community!

Competitive Benefits. We offer comprehensive health insurance for our team and their dependents—and there’s no waiting period to enroll. We also offer parental leave, dental and vision coverage, as well as health savings and flexible spending accounts. Want to contribute to your 401K? We’ll match it.

Generous Time Off. We have generous paid time off (PTO) days and celebrate 10 paid holidays a year. On top of that, we offer “Life Time Hours” for events that can’t be scheduled outside of regular working hours and additional paid “Self Care Days.” We don’t just preach self-care, we practice it.

Remote Work & Casual Dress. Every day is a casual dress at NowPow, but especially Wednesdays. That’s our company-wide remote workday. We believe the option to telework once a week improves your productivity, creativity, and morale.

A Culture of Innovation & Collaboration. NowPowers are smart and passionate about our mission, and we encourage everyone to contribute to our company’s continuous innovation. Our NewPow Innovation Challenge has fabulous prizes, too.

A Committed & Connected Community. Our Culture Club represents every department and is dedicated to planning game nights, contests, community volunteering, and other fun activities. We also host News & Nosh every Friday—a Happy Hour where we reflect on the week and enjoy snacks and drinks (from our always-stocked kitchen).

Culture
Volunteer in local community
NowPow Gives Back is a group dedicated towards advancing our social mission by providing opportunities for staff to donate time, money, or effort to causes in our communities.
Partners with Nonprofits
NowPow's partnership with MAPSCorps to help them fulfill their mission training youth to produce high-quality data about community assets that everyone can use to improve the human condition.
Friends outside of work
Eat lunch together
Intracompany committees
NowPow has a Culture Club that is an interdepartmental group of NowPow team members dedicated to strengthening company culture and engaging employees in making NowPow a great place to work.
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
NowPow's health insurance policy covers 80% of the monthly premium.
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
NowPow provides employees with a 401(k) matching plan managed by Guideline. We match 100% of contributions up to 1% of an employee's annual salary.
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 12 weeks of parental leave. Of the 12 weeks, 10 weeks shall be compensated at the employee’s regular, biweekly pay.
Flexible Work Schedule
Remote Work Program
Remote Work is an opportunity to work away from the office. NowPow offers 1 common remote workday every week on Wednesdays.
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
NowPow employees receive between 10 and 20 days per year of paid time off based on years of service.
Paid Holidays
Paid Sick Days
Employees receive 5 days per year for Self Care Days. Self Care Days can be used for self-care of any kind, including personal development, volunteering, or physical and/or mental rejuvenation.
Perks & Discounts
Casual Dress
Stocked Kitchen
NowPow has a fully stocked kitchen including unlimited snacks, coffee, tea and of course, lots of LaCroix.
Happy Hours
We like to end each week on a good note. Every Friday from 4-5pm different departments take turns hosting “Nosh,” an hour of hanging out, reflecting on the week, and enjoying snacks and drinks.
Parking
We offer employees a parking subsidy.
Recreational Clubs
Professional Development Benefits
Diversity Program
Lunch and learns
Brown Bag Lunches occur once a month and highlight the many interests of our employees. Brown Bags are an opportunity during the workday to learn about a new skill or topic from your colleagues.
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