Showpad helps prepare sellers, engage buyers, and optimize performance with insights.
Chicago, IL

Marketing Automation Specialist

| Chicago
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About Showpad

Showpad is the leading sales enablement platform for the modern seller. Showpad’s all-in-one platform empowers sales and marketing teams to engage buyers through industry-leading training and coaching software and innovative sales content and engagement solutions.

At Showpad, personalities, and cultures connect across oceans to create something extraordinary. As a top 10 software company in the Inc. 5,000 Europe list, Showpad is changing the game when it comes to sales enablement. Our employees create the engagement and impact that drives our success as we expand globally.

In the morning, we’re drinking San Francisco cold brew coffee with a side of Portland doughnuts – English scones for afternoon tea, and in the evening we’re toasting success with Belgian tripel Westmalle to a Chicago house tune. 

About the position

The ideal candidate is keenly interested in the structure and execution of marketing technologies with a desire to learn about how exceptional system architecture lends itself to a growing business. This person would be comfortable asking questions, digging for answers and be supremely focused on the details of every project built in Marketo to improve web conversion and drive qualified leads to the marketing funnel.

You will set the stage for best in class marketing automation programs including but not limited to landing page optimization, form implementation, Email A/B testing, and overall program Q/A. With a keen eye on metrics, regularly analyze and report on programs and email sends in Marketo.

 Key Responsibilities as a Marketing Automation Specialist at Showpad

  • Work with program managers to build and activate programs and email campaigns across Marketo and Wordpress including but not limited to: Setup, test and execute marketing emails, landing pages, forms, lead lists and flows for demand generation programs and more complex trigger, drip, and nurture campaigns. 
  • Manage a central email tracker and report weekly the schedule of outbound communications globally 
  • Communicate metrics to program managers and stakeholders on the performance of campaigns on a regular cadence to assist with optimization. 
  • Work with the global digital team to implement and optimize form strategy on the website. 
  • Stay up to date with Marketo best practices and Become the “center of excellence” for all digital marketing assets and programs by providing technical and application support to other marketing personnel and share successes across the organization. 
  • Test, measure and optimize messaging, assets, programs, segments, tactics, etc. on an ongoing basis 
  • Assist with data management tasks designed to increase program, tactic, and reporting effectiveness. 
  • Participate in the brainstorming and implementation of new programs, tactics, and processes.

 Skills and qualifications we are looking for

Technical Skills 

  • Proficiency in tools such as Marketo and Wordpress 
  • Marketo Certified Expert a major plus
  • Understanding of key B2B marketing program metrics and marketing funnel 
  • Understanding of GDPR, CCPA and CAN-Spam compliance
  • Proficiency in Excel

Knowledge Skills 

  • 2-3 years of email marketing/marketing automation experience 
  • Ability to build relationships and work with global teams. 
  • Project management skills/ability to multitask and prioritize 
  • Ability to analyze data and communicate results and findings 
  • Ability to quickly assimilate and distill complex technology 
  • Ability to work independently and effectively within the team

What you can expect from Showpad

We focus on Impact and Growth

We are building the future in sales and marketing where every salesperson is successful. As an international scale-up, we aim for yearly double-digit growth that opens many opportunities. We want people who thrive in a creative, forward-thinking, ambitious company, who is not afraid to stretch themselves in a fun environment and focus on impact and growth.

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Where we are

Centrally located in the Loop and easily accessible for all commuters with tons of options for lunch.

Technology we use

  • Sales & Marketing
    • WordpressCMS
    • SalesforceCRM
    • MarketoLead Gen

What are Showpad Perks + Benefits

Volunteer in local community
Partners with Nonprofits
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Team workouts
Retirement & Stock Options Benefits
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Cross functional training encouraged
Promote from within
Customized development tracks

An Insider's view of Showpad

What’s the vibe like in the office?

The vibe in our Chicago office is unlike any other startup I've ever been a part of. Everyone is smart, humble and effective. Even though we are all busy, everyone is always willing to offer help or guidance - even if it outside of their wheelhouse. We all genuinely enjoy each other's company and want to see our teammates succeed.


Operations Manager

How does the company support your career growth?

Showpad does a great job communicating about open opportunities across the organization. Even more importantly, they're willing to work with you to find the right fit for your skills and your career goals. Showpad sets you up for success and that's what sets Showpad apart. They care about your career path as much as you do!


Associate Solutions Engineer

What is your vision for the company?

At Showpad, we know that the best buyer experience wins. Our mission is to empower sales and marketing to sell the way buyers actually want to buy.


President & Chief Product Officer

Showpad Careers in Chicago

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3 weeks ago
The ideal candidate is keenly interested in the structure and execution of marketing technologies with a desire to learn about how exceptional system architecture lends itself to a growing business. This person would be comfortable asking questions, digging for answers and be supremely focused on the details of every project built in Marketo to improve web conversion and drive qualified leads to the marketing funnel.

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