As a leading eCommerce grocery retailer, Peapod has unique insight into the behavior of customers.  We believe that by using data wisely, we can engage our consumers in a more timely, relevant and consistent way. One of the solutions which will help us reach that goal is the Data Management Platform (DMP). The DMP will help us consolidate audience data in a single place and make it actionable in real-time.  The primary role of the Campaign Manager is to make our marketing campaigns more efficient and effective while ensuring careful use of our valuable data (i.e. maintaining robust PII).

The Campaign Manager will be responsible for realizing the full potential of the DMP. He/she works together with the Marketing, Analytics, Peapod Interactive and Merchandising teams to identify key audiences, engagement strategies, measurements, and develop insights.  Ultimately, success will be measured by our ability to acquire and retain customers through online marketing channels (e.g. email, display, paid social).  In addition to these traditional marketing objectives, there is an opportunity to use Peapod’s data to build audiences on behalf of CPG partners and execute co-marketing programs to drive additional traffic to peapod.com.

The key contribution of the role is to create better, more relevant connections and engagement between the Peapod Brand, our CPG partners and consumers.

This is a particularly exciting moment to Peapod. We are an established, experienced eCommerce player but we are just getting started with the DMP; the impact you will have on our future marketing campaigns and the business as a whole is huge.

Key Responsibilities:

• Drive DMP functionality and its value, use, and importance across the business
• Strive to continuously improve the DMP, coordinating data across a range of 1st, 2nd and 3rd party data sources
• Play a key role in audience identification including partnership with Analytics to mine audience data to find new interesting segments as well as creation of other custom segments to be used by a range of teams (e.g. Merch, PPP)
• Analyze performance of campaigns and sharing insights with the wider organization
• Establish processes that allow for easy scaling of the DMP across multiple campaigns and audiences
• Develop and maintain taxonomy, campaign naming conventions and classifying behaviors
• Work together with other departments to share learnings and best practices – be a tireless advocate for DMP across different teams and functions
• Work together with our media agencies, ensuring full adoption on their end, as well as frequency management of media for cost savings
• Responsible for top and bottom line growth of the programmatic display and paid social campaigns to achieve traffic, incremental sales and ROI goals
• Manage daily/weekly/monthly reporting for overall campaign performance as well as one-off requests
• Leverage channel data and industry developments to identify and execute tests, enhance reporting, and identify key levers and opportunities to implement optimization to improve performance
• Contribute to the development of the Peapod performance display & paid social strategy
• Work closely with US and Global counterparts at ah.nl and bol.com in order to share best practices and apply learnings from other markets
• Analyze procedures and processes continuously, seeking opportunities to automate, and where possible, to improve the efficiency of campaign planning & execution
• KPIs: incremental revenue and ROI, traffic, new visitors, lead generation, existing customer retention & purchase frequency, incremental revenue from co-marketing / monetization opportunities

Knowledge, Skills and Abilities:

• Prior DMP and audience building experience mandatory - e. g. Adobe Audience Manager, BlueKai etc. - experience with Salesforce / Krux a plus
• Deep understanding of advertising technologies, targeting and data collection
• An advanced knowledge of Web Analytics (especially Google Analytics) with proven experience of generating insight from business/web analytics data
• Clear view on how media channels work together to create a cohesive, personalized marketing experience
• A commercially minded individual - ability to understand the commercial imperatives behind the data needs
• Strong analytical, problem solving and critical thinking skills
• Experience in programmatic marketing and database software (SQL) is highly preferred
• Experience in A/B testing is a plus
• Brand enthusiast who understands where Peapod should create online buzz and engagement with core audiences
• Ability to effectively partner with 3rd party external agencies & other partners
• An interest in working with internal stakeholders and external agencies to establish efficient and scalable processes
• Strong English language (written and verbal) communication skills
• Good relationship building skills; an ability to create rapport
• Strong time management, planning and organizational skills
• Ability to work well under pressure and to tight deadlines
• Strong quantitative and qualitative analytical skills
• Advanced computer skills, proven experience in Excel
• Strong communication and presentation skills, confidence speaking in groups and putting forth a clear point of view.
• Ability to communicate technical processes and results to non-technical audience

Qualifications:

• Bachelor or Master’s degree required, any subject
• 3-5 years online marketing experience (acquired either agency, network or client side), eCommerce experience highly valued
• Strong analytical and commercial skills are the priority
• Knowledge of and experience working within a DMP a mandatory
• Google Analytics certification a plus

Peapod offers a competitive starting salary, with excellent benefits including health, dental, vision, life insurance, 401K with match, paid time off and flexible spending accounts...and a discount on your groceries! You must be authorized to work in the United States to be eligible for consideration for employment. Peapod is an Equal Opportunity Employer M/F/D/V.