ABOUT 4C:
4C is a global leader in data science and marketing technology with solutions for multi-screen marketing. Brands, agencies, and media owners rely on the 4C Insights Affinity Graph™ to identify their most valuable audiences and improve effectiveness across channels. With $1.7+ billion in annualized media spend running through its SaaS platform, 4C offers self-service activation on Apple News, Facebook, Instagram, LinkedIn, NBCUniversal, Pinterest, Snapchat, and Twitter as well as TV Synced Ads across display, search, social, and video. The company also provides paid, earned, and owned media analytics leveraging its Teletrax™ television monitoring network which detects over 400 million TV asset airings on an annual basis. Founded in 2011 and based in Chicago, 4C has staff in 16 worldwide locations across the United States, United Kingdom, the Netherlands, France, Hong Kong, India, Singapore, and the Philippines. Visit www.4Cinsights.com for more information.
ABOUT THE ROLE:
4C is looking for an Marketing Data Scientist who is proficient in implementing new technologies to improve audience targeting. The candidate should have experience in market segmentation and social advertisement management. As an Marketing Audience scientist, you will be fielding social & Television audience targeting requests from internal teams as well as international clients, and building audiences & targeting solutions for activation across social publishers and TV. You will be extracting insights from related usage data and refining processes for optimal performance and compatibility.
KEY RESPONSIBILITIES:
- Generate new social & TV audience segments based on qualitative personas as requested by clients and internal teams
- Utilize search APIs, data analysis techniques, and web search interfaces to identify important social entities
- Leverage existing processes and tools to expand affinity networks relevant to targeted personas
- Transform quantitative output into buyable social audience target sets on Facebook, Instagram and Twitter
- Design new methodologies to facilitate targeting across social publishers & TV
- Collaborate with client engagement teams to acquire client feedback for case studies
- Measure product adoption and performance
- Maintain existing audience targeting solutions for compatibility and performance
REQUIRED BACKGROUND AND SKILLS:
- BS or MS degree in Advertising, Marketing, Consumer Psychology or related fields, or equivalent work experience
- Exposure to consumer psychology and affinity targeting
- Ability to collect and digest unorganized information in various languages
- Ability to perform well under time constraints and pressure
- Proficient analytical abilities, communication skills, and attention to detail
- Experience in creating & managing social advertising is a plus
- Multilingual background/skills are a plus
WE OFFER:
We offer a challenging job in a dynamic international environment. At 4C you have the opportunity to make an impact. We are proud of our open and informal culture. We offer a comprehensive benefits package including Health, Dental, Life Insurance, Matching 401K, Unlimited Vacation and Maternity and Paternity Leave. The salary will be commensurate with experience.