Neon One was founded with the mission of becoming the most comprehensive and authentic technology ecosystem for nonprofits. As a member of our marketing team, you will have the opportunity to learn the nonprofit software market and create powerful content that will help nonprofits scale their impact. We have offices in Chicago, Denver, Los Angeles and Portland and you will be collaborating extensively with those teams, learning about their products and customers.


As Marketing Manager, you will oversee demand generation and customer lifecycle marketing via Pardot marketing, sales and customer automation. You must have a strong background in B2B marketing and know how to develop, execute and optimize customer acquisition strategies as well as retention, cross sell and upsell programs. Additionally, you must be comfortable with CRM software and possess web development and digital design skills.


Essential Functions

• In collaboration with sales, marketing, and account management, manage development of full customer lifecycle marketing campaigns: prospect nurture, lead and opportunity nurture and acceleration, upsell, and retention
• Prepare the sales team for demand created from marketing programs on a weekly basis through project management and Pardot and Salesforce platforms
• Work with the client success team and sales management on upsell/cross sell strategies
• Collaborate with product team to understand releases and outline current client communications
• Work with the Head of Marketing, Digital Content Manager and content team, and Sales leadership to gather campaign content and budget requirements and develop performance projections to ensure alignment with business and sales pipeline goals
• Develop and manage ongoing testing strategy for campaigns, lead sources, messaging, call to actions and landing pages
• Measure, analyze and report on key metrics to assess results and optimize campaigns
• Manage and structure campaigns that support paid channels such as trade shows and sponsored thought leadership in collaboration with the content and sales team

Required Qualifications

• 3+ years of B2B marketing experience of which at least 1 year is in software marketing
• Experience planning and executing lead generation and nurture campaigns in Pardot or one of the following: Eloqua, Hubspot, Marketo, Salesforce
• Certification in Hubspot or Eloqua, Pardot, Marketo, Salesforce
• Proficient in Google Analytics
• Experience in reporting of key marketing metrics, such as cost per lead, lifetime value, cohort analysis, etc.
• BS in marketing, business, communications or a related field

Competencies

• Familiarity with Pardot or Salesforce + Marketing Automation Platform
• Content Management Systems: Wordpress
• Google Analytics knowledge helpful
• Project Management
• Problem Analysis/Solving
• Organization & Planning
• Ability to schedule and plan out complex projects to tight deadlines

About us

• 80% of our team comes from a nonprofit background, and we’re driven to help our clients make a difference in the world
• Collaborative office environment that welcomes ideas and allows you to make an impact
• INC. 5000 List of America's Fastest-Growing Companies for three consecutive years
• Casual work environment, weekly staff social hour, regular company outings, stocked food pantry, and a convenient Ravenswood location with parking and close to public transit (CTA Brown & Metra UP-N Lines)