Marketing Manager
About CCC
CCC is the technology platform for the underwritten assets economy. CCC technology, insights, and support connect industries – insurers, automotive manufacturers, collision repairers, parts suppliers, lenders, fleet operators and more – to advance decision-making, productivity, and customer experiences for thousands of clients worldwide. Clients leverage CCC’s network management, data management, AI, operational workflows and customer experience solutions to efficiently scale, interact, transact and achieve their unique business objectives. CCC was ranked a best mid-sized company to work for by Forbes (2019). BuiltIn Chicago, Austin and LA named CCC a top place to work in 2020. Diverse perspectives and experiences are core to CCC’s success and award-winning culture of more than 2,000 employees worldwide. We hold inclusion as a core value and are committed to celebrating and cultivating the diversity of our team. With a 40+ year track record of innovation, CCC’s tenacious spirit and growth mindset turn next generation technology into real world solutions and empower team members to expand their knowledge and potential. Headquartered in Chicago, CCC has 11 locations worldwide. CCC’s principal PE investors are Advent International, Technology Crossover Ventures, and Oak Hill Capital Find out more about CCC by visiting cccis.com.
Job Description Summary
The Marketing Manager will be responsible for marketing activities across the Automotive market. In this role, you will build, develop and optimize innovative, multi-channel marketing programs that drive demand and shorten the sales cycle. The ability to manage multiple priorities, attention to detail, and exceptional audience-appropriate written and verbal communications skills are crucial. In your role as Marketing Manager, you will interface with sales leadership, product management and the marketing team to align on revenue goals, then leverage creative and digital resources to execute deliverables.
Job Duties
- Direct and execute marketing plans and high touch marketing activities that a) drive awareness of, and increase demand for CCC services, b) generate a quality sales pipeline, c) move prospects and customers through the sales cycle.
- Support and establish a digital sales practice, measured through online activation and conversion.
- Understand and apply knowledge based on competitors, corporate mission, solutions and capabilities.
- Measure, analyze, and report the impact and results of marketing programs to stakeholders.
- Help position CCC as a leader in the tech space through the deployment and management of marketing initiatives.
- Develop and foster a cross-functional partnership with Sales, Product Marketing, Product Management, and Strategy teams. Establishing clear communication and alignment across these internal groups will be critical to success.
Qualifications
- 7+ years of marketing experience in a B2B marketing role
- Previous background or experience in the Automotive industry is preferred
- BS/BA in marketing, business or related field
- Excellent written and verbal communication skills
- Solid understanding of campaign development and management across marketing channels
- Experience with marketing automation tools, such as Pardot
- Ability to think critically and make data-driven decisions