Marketing Manager
Peanut Butter is looking for an experienced marketing professional to help drive aggressive revenue growth by creating and executing our digital marketing strategy. This person will be responsible for filling the sales funnel, accelerating the sales cycle and improving close rates, ensuring client retention, promoting plan effectiveness, and increasing user engagement. The marketing manager will work closely with senior management reporting directly to the CEO, working closely with Client Solutions, Customer Success, and Product.
Responsibilities:
Design, execute, and manage effective marketing campaigns to drive qualified leads
Nurture the pipeline of leads using marketing automation tools (we use HubSpot) to qualify, score, and make sales-ready
Engage prospects, clients, and client employees by delivering relevant and timely communications
Champion integrated marketing communications including all digital channels, events, and PR
Deliver High-ROI campaigns that fill the sales funnel, nurture leads, and create client and user engagement
Build and maintain a consistent brand image for Peanut Butter
Manage external relationships
What we are looking for:
3-5 years of digital marketing experience, preferably in the B2B space. Extra points if you have experience marketing HR or fintech SaaS products or services
Expert in inbound strategies with a proven track record of demand generation, execution, measurement, analysis, and reporting
Be just as comfortable building, launching, and managing marketing campaigns on your own as doing the same with external resources
Entrepreneurial mindset that allows you to think big picture, but also implement and execute strategic plans
Experience with CRM and/or marketing automation. Salesforce and Hubspot a plus
Expect the following if you work here:
Be a part of a company that is revolutionizing employee benefits and driving a solution for America’s $1.4T student debt crisis.
Join a team of dedicated professionals committed to growing a significant business.
An opportunity to make a significant impact on a fast growing organization that will always value your opinion.
You’ll work closely with some of the most forward thinking and innovative companies across the country, including most well-known Chicago tech companies
An opportunity to build a marketing department and play a huge role in setting the strategy for our fast growing company
Company contributions to your student loan debt
About Peanut Butter
Peanut Butter℠ helps companies attract and retain talent by offering student loan assistance as an employee benefit. Experts in benefits administration, Peanut Butter's team and technology provide employees access to information and decision support tools to better manage their debt, and facilitate employer contributions toward employee student loans.