Marketing Manager
Job Description Summary
This Marketing Manager will be responsible for Demand & Lead Generation across all markets at CCC, but with an emphasis on insurance, telematics, and OEM solutions. In this role, you will create innovative marketing programs and campaigns that drive demand and shorten the sales cycle. An attention to detail, ability to manage multiple priorities, and exceptional written and verbal communications skills are crucial. In your role as Marketing Manager, you will interface with sales leadership and the marketing team to align on revenue goals, then leverage creative and digital resources to execute deliverables.
Job Duties
- Direct and execute demand & lead generation activities that motivate Insurance Customers, telematics ecosystem providers (ie. telematics hardware, software, and app providers) and parts suppliers (recyclers, after market, and OEs) to join the CCC network.
- Demand generation – develop the strategy and manage the marketing programs that drive demand for the solutions
- Provide guidance and best practice advice to insurance carriers who are marketing telematics-based insurance offerings to their customers.
- Manage online marketing content and promotional demand generation campaigns.
- Understand and apply knowledge based on competitors, corporate mission, technological solutions, product strengths, weaknesses, opportunities and threats
Qualifications
- BS/BA or equivalent required, MBA preferred
- 7+ years of marketing experience, must have B2B marketing experience
- Excellent communication skills and writing skills
- Demonstrates strong communication & presentation skills, presenting to CEO and VP levels
- Project management skills and time management; handling & prioritizing tasks
- Experience analyzing, negotiating and managing undefined complex projects
- Demonstrates proficiency in Microsoft Word, Excel and PowerPoint
- Experience with marketing automation tools such as Pardot
- Works well across functional and technology service groups
- Generates multiple alternative solutions and makes systematic comparisons of them
- Successful track record of growing new product sales
- Able to cite specific examples in which you have successfully operated in a cooperative/ collaborative way while involving multiple parts of the management teams in the sales and marketing process
Why Choose CCC
We promote a healthy work-life balance and offer generous benefit plans and resources designed with employee satisfaction in mind.
What we value is simple - customers, employee commitment, collaboration and clear communication.We hire people who will embrace the company’s goals and productively contribute in ways that help us serve the customer, innovate, and stay strong.
We make it a priority to keep employees healthy, happy and enriched.- Healthy - Wellness programs and Perkspot/employee discount program
- Happy – Recognition programs, a confidential employee assistance program, and flexible work arrangements such as staggered start times
- Enriched – Tuition reimbursement, training and learning programs, and leadership development opportunities
Our corporate headquarters is located in downtown Chicago within the historic Merchandise Mart—a certified LEED (Leadership in Energy and Environmental Design) building.
CCC Information Services was ranked #17 in the Top 100 Digital Companies in Chicago in 2017 by Built In Chicago, an online community for digital technology entrepreneurs in Chicago.
CCC is a great place to work. Join us!