Marketing Operations Analyst

| Chicago

Figo was born in a Google Tech Hub based in Chicago and has become the fastest growing pet insurance company in the US. Passionate about changing how consumers view and interact with insurance, as well as holistically improving the life of pets, Figo developed the Figo Pet Cloud with today’s pet parent in mind: socially connected, on-the-go, and mobile-dependent. Combined with simple and customizable pet insurance plans, Figo delivers peace of mind to customers in the US.

Our Culture

People say when you love what you do it never feels like work. Here at Figo, we love pets. We love them in our laps, in our office, and in our lives. Most of all, we love knowing they are protected. Every day, not only do we get the opportunity to work towards our mission—making lives easier for pets and their people—we get to do so surrounded by others who are just as passionate about pets. Our dedication carries over into providing the best pet health coverage available, and making the care of our pets as easy as possible with our first-of-its-kind Pet Cloud. What we have learned thus far—every situation is an opportunity to innovate, and every pet insured is another step towards our goal.

Why are we looking for you

You have a passion for technology and are a natural communicator. You love to get your hands dirty digging through marketing data and building useful reports. You excel at coordinating moving parts, while keeping your eyes on the big picture. You are adaptable and can wear many hats in a fast-paced startup environment, but know how to prioritize your workload. You possess excellent problem-solving skills and work well with a small (but growing) team. Your peers depend on your expertise and describe you as analytical, conscientious, diligent, and resourceful. Most of all, you are excited about being part of an industry disrupter that is positively impacting the lives of pets and their parents!

Summary/Objective

The Marketing Operations Analyst will organize, collect, audit and analyze data related to channel performance, as well as serve in an operational capacity to the marketing team. Their primary function is to manage the Digital Referral Channel—from onboarding partners and analyzing channel performance to acquiring new customer reviews and liaising with the Customer Experience team ensuring responses to negative online reviews are made in a timely manner. The Marketing Operations Analyst would be called upon to assist with the preparation and analysis of marketing research and reporting. This role requires strong organizational skills, a high attention to detail, critical thinking and analysis, and exceptional writing and communication skills. The Marketing Operations Analyst will report directly to the SVP of Marketing, indirectly to the Digital Marketing Director, and work cross-functionally with other departments, partners, and vendors to acquire market knowledge, channel data, and accounting reports.

Responsibilities

Holistic management of the Digital Referral Channel, including:

  • Research and evaluate referral partner prospects, including communicating with the SEO team to help determine their online presence
  • Onboard new referral partners—ensuring necessary paperwork and technical elements are in place and other administrative duties associated with the onboarding process
  • Serve as the main contact to referral partners to address any questions or concerns
  • Participate in the creation and support the execution of channel marketing initiatives
  • Review monthly invoices and performance reports for individual partners and the channel
  • Extract quote reports from CRM for unlicensed referral partners monthly or as requested
  • Audit individual partner content and promoted site material; coordinate the distribution of updated content to partners as needed
  • Work with the accounting team to track vendor invoices and assist with budget reconciliation
  • Analyze channel performance data and make recommendations for program improvement
  • Take part in contract reviews with new partners, liaising with legal support
  • Review potential technology integrations to maximize partnerships
  • Customer communication and reputation management—working cross-functionally with the customer service team to ensure timely responses to negative and positive reviews
  • Attend meetings with Figo staff and partners for channel development and compliance updates, planning, and reporting

 Business Analytics:

  • Become the expert in Google Analytics
  • Work with the CRM Administrator to create other marketing reports
  • Prepare reports or presentations for internal business and/or legal reviews 

Other/Future Role Highlights:

  • Help identify events and award opportunities—in both the Insurtech and pet space—that provide optimal (quality) exposure for our brand and product
  • Assist with the coordination of event enrollment and shipping logistics
  • Assist with rolling out the new Customer Referral Program

Essential Skills:

  • Strong time management and organizational skills
  • Ability to multitask in a fast-paced, entrepreneurial environment
  • High level of accuracy and attention to detail (an analytical mindset)
  • Strong communication skills—both written and spoken—with a “social voice” top-of-mind for interacting with customer reviews
  • Strength in rolling with rapidly changing deliverables and priorities
  • Ability to work both independently and work cross-functionally with other departments 

Our Technology Environment:

  • Cloud-based business applications and file storage (Salesforce CRM, Dropbox, etc.)
  • Dashboards and User Analytics (Google)
  • Microsoft Suite/Office365 (Excel, Word, etc.)
  • Communication & Project Management Tools (Teams, Trello, etc.)

Education and Experience:

  • Bachelor’s degree (or equivalent experience along with an Associate’s degree)
  • 2-4 years of experience in a marketing support or analyst role (preferred)
  • Expert-level knowledge of MS Excel; working knowledge of Microsoft Office Suite
  • Working knowledge of cloud-based business applications (Salesforce, Dropbox, Trello, etc.)
  • Strong project management skills—including vendor communication, coordination, and relationship management; communication with internal stakeholders
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