Marketing Operations Manager

About G2 Crowd

G2 Crowd’s real-time and unbiased user reviews help you objectively assess what is best for your business. Until recently, selecting business solutions was hard, risky, and inherently biased. G2 Crowd empowers business buying decisions by highlighting the voice of the customer. Our review platform leverages more than 360,000 independent and authenticated user reviews read by nearly one million buyers each month. Our model brings transparency to B2B buying - changing the way decisions are made.

Purpose

The Marketing Operations Manager will be responsible for monitoring, measuring, and analyzing the effectiveness of marketing initiatives as they relate to G2 Crowd’s sales and marketing goals.

This person will work closely with marketing leadership, and partner with the sales leadership and operations teams. They will manage the relationship between marketing and sales operations to ensure both sides are optimized to deliver (marketing’s role) and work (sales’ role) the highest quality leads and marketing-qualified-leads.

Responsibilities:

• Own lead and mql management process and metrics, setup and optimize HubSpot and Salesforce campaigns and their tracking, and make recommendations on areas for optimization.
• Create scalable processes that ensure best practices in lead generation, account-based marketing, and database management - and monitor and maintain data quality within the marketing database.
• Manage technical aspects of key marketing & sales systems workflows (in HubSpot), and how they are optimized to deliver leads and MQLs into our CRM (Salesforce).
• Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact - which will be used to inform strategic decisions by stakeholders from across the business.
• Collaborate with marketing teammates and other project stakeholders in sales and the executive leadership team to accomplish marketing, sales, and company goals.

Requirements:

• 3+ years experience in online marketing
• Strong analytical skills (including mastery of Microsoft Excel) and experience with reporting and data analysis.
• Proficiency in using HubSpot, and integrating and optimizing it with Salesforce.
• Ability to manage multiple projects at the same time in a fast-paced environment.
• Technically capable, excellent communicator, and a desire to improve processes.
• Bachelor’s degree in marketing, communication, or a related field

Why we love G2 Crowd

G2 Crowd was founded to create a place where people will love to work. We strive to create meaning in work and provide more than just a job: a true calling. G2 Crowd is a place where people can be authentic and grow, find meaning and passion in work, and be motivated to succeed by a supportive group of coworkers. We pride ourselves on creating an environment where people can enjoy coming to work every day, by supporting our employees in their professional and personal lives.

Our Process

We encourage all candidates to review our interview process to best prepare themselves on what to expect as a candidate of G2 Crowd.