Marketing Operations Specialist

About G2

G2’s real-time and unbiased user reviews help you objectively assess what is best for your business. Until recently, selecting business solutions was hard, risky, and inherently biased. G2 empowers business buying decisions by highlighting the voice of the customer. Our review platform leverages more than 933,700 independent and authenticated user reviews read by nearly 3 million buyers each month. Our model brings transparency to B2B buying - changing the way decisions are made.

Job Description

As a Marketing Operations Specialist, you will work to create scalable processes that ensure best practices in lead generation and database management. You'll also monitor, measure, and analyze the effectiveness of marketing campaigns. 

The Marketing Operations Specialist will work closely with the marketing and sales teams, as well as partner with the sales operations team. Collaboration between marketing and sales is key to ensure both sides are optimized to deliver and work leads. The specialist should have a strong Hubspot experience, and Salesforce knowledge is nice-to-have. You will be working in a fast-paced environment managing multiple projects at once. 

Responsibilities

• Build segmented lists, create and maintain marketing automation and workflows in HubSpot, and ensure leads are delivered into Salesforce.
• Own asset management, and maintain data quality in both HubSpot and Salesforce.
• Spot and recommend efficiencies that will improve marketing automation, lead management, and overall company processes.
• Troubleshoot problems related to workflows, integrations, lists, and HubSpot use.
• Monitor shared inboxes, handle unsubscribe requests, and optimize for GDPR.
• Setup and optimize HubSpot and Salesforce campaigns and their tracking, and make recommendations on areas for improvement.
• Create and maintain metrics reports on marketing and sales activities, and analyze marketing and sales data to develop insights and make recommendations on areas for optimization.
• Evaluate new and existing integrations to improve and optimize marketing and sales performance.

Requirements

• 2+ years of experience in online marketing.
• Proficiency in using HubSpot, and Salesforce knowledge a plus.
• Ability to manage multiple projects at the same time in a fast-paced environment.
• Strong attention to detail, and a desire to improve processes. 
• Strong analytical skills and experience with reporting and data analysis.
• Technically capable, great troubleshooter, and an excellent communicator.
• Bachelor’s degree in marketing, communication, or a related field.

Why we love G2

G2 was founded to create a place where people will love to work. We strive to create meaning in work and provide more than just a job: a true calling. G2 is a place where people can be authentic and grow, find meaning and passion in work, and be motivated to succeed by a supportive group of coworkers. We pride ourselves on creating an environment where people can enjoy coming to work every day, by supporting our employees in their professional and personal lives.

Our Process

We encourage all candidates to review our interview process to best prepare themselves on what to expect as a candidate of G2.