Marketing Specialist, Customer Growth at Groupon

| Chicago
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Connecting with our customers is at the heart of everything we do.

 

Groupon’s mission is to become the daily habit in local commerce and fulfill our purpose of building strong communities through thriving small businesses. We connect people to a vibrant, global marketplace for local services, experiences and goods. In the process, we’re positively impacting the lives of millions of customers and merchants globally. Even with thousands of employees spread across multiple continents, we still maintain a culture that inspires innovation, rewards risk-taking and celebrates success. If you want to take more ownership of your career, then you're ready to be part of Groupon.

 

Our Growth Marketing Team enables every aspect of the customer experience to focus on attracting and engaging customers and improving lifetime value at every stage of their journey.

 

As a Marketing Specialist, Growth Marketing, you will be part of a fun, diverse, and dynamic team focused on growing Groupon’s customer base and engaging customers with the most beneficial and profitable solutions to drive long term value. You will define the strategies, scope, customer segmentation, and business cases for engaging programs that use marketing funds to grow Groupon’s customer base and drive long term value. You will be responsible for executing these marketing campaigns and driving continual improvement across your programs, gleaning insights from data to optimize and refine programming in partnership with key stakeholders.

 

We're a "best of both worlds" kind of company. We're big enough to have resources and scale, but small enough that a single person has a surprising amount of autonomy and can make a meaningful impact. We're curious, fun, a little intense, and kind of obsessed with helping local businesses thrive. Does that sound like a compelling place to work?

 

 

Responsibilities:

  • You will define the strategy and scope of marketing programs focused on using marketing funds to drive customer growth, incremental revenue, and long term value

  • Partner with stakeholders across marketing channels, design, product, and finance to build, execute and optimize programs

  • You will lead marketing campaign planning, forecasting, deployment, testing, reporting and optimization

  • Partner with finance and accounting teams on financial oversight of the programs, including budget management, inventory management, accruals etc.

  • Track, analyze and report on key performance metrics, in partnership with Growth Marketing analytics

  • You will develop and support new program expansion opportunities with other Groupon teams to accelerate and diversify the program

  • Serve as subject matter expert to assist Marketing Leadership, Customer Service and IT teams with marketing related questions for addressing customer communication issues and troubleshooting programs

Qualifications:

  • 4+ years in database-driven marketing, CRM experience preferred

  • Bachelor’s degree

  • You have experience crafting, testing and executing marketing programs in an e-commerce or retail environment

  • Hands-on experience in email marketing execution; familiarity with major ESPs

  • You are fluent in key marketing metrics; able to develop actionable business insights through dashboards and via spreadsheet models

  • Understanding of lifecycle marketing concepts and customer segmentation

  • You have a collaborative and diplomatic approach to working with internal and external partners

  • Highly flexible, able to handle changing priorities and roles as business needs evolve

  • You are detail oriented with experience driving results in a dynamic environment

  • Strong analytical, problem-solving and organizational skills

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Groupon’s purpose is to build strong communities through thriving small businesses. To learn more about the world’s largest local ecommerce marketplace, click here for the latest Groupon news. Plus, be sure to check out the values that shape our culture, guide our strategy and make our company a great place to work. And just don’t take our word for it. Hear from real Groupon team members and learn more about our employee resource groups. If all of this sounds like something that’s a great fit for you, then click apply and let’s see where this takes us.

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Location

Our headquarters is nestled alongside the Chicago River in the bustling River North neighborhood, close to both blue and brown line CTA trains.
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