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Media Planner- Senior Manager

| Chicago

 

Hands-on role will oversee media optimization efforts including the use of Media Mix Modeling, and campaign level attribution tools to provide analyses and insights that enable the team to evaluate their initiatives based on true business value.

 

 

Responsibilities

  • Responsibility

    Key Responsibilities

    • Offline and Social Media Measurement

    • Manage MMM vendor relationship including sourcing data inputs, model refreshes & data integrations to power attribution models.

    • Manage direct media vendor relationships, such as Youtube

    • Conduct data validation and work with vendor to evolve and fine-tune model inputs and outputs.

     

    Analysis & Optimization

    • Conduct offline channel media efficiency analysis and scenario modeling including recommendations for budgets, allocation and forecasting impacts of redistribution of marketing investments.

    • Partner with internal and agency partners to leverage the power of MMM to identify high impact opportunities for its application across our channels

    • Provide hands-on, analysis and recommendations on media performance which includes securing buy-in on quick-turn optimizations.

     

    Content & Audience Insights

    • Develop and execute audience analysis using multiple data sources and methodologies.

    • Spearhead analysis on content consumptions patterns & preferences using 1st party proprietary data to identify the variables that drive attention and revenue

    • Build and deliver content reporting and recommendations demonstrating a deep understanding of both consumer motivations and UX design.

  • RequiredYes

Skills

  • SkillA strong understanding of measurement methods, particularly those that relate to MMM and MTA. Direct experience managing large cross-vendor ad effectiveness programs. Ability to manage a portfolio of large, global projects with multiple business stakeholders on firm deadlines. Media & Advertising experience required. Working knowledge SQL of needed.

 

The ideal candidate will have a background working with Media Mix Modeling; all forms of campaign optimization analytics (including a deep expertise in social media analytics) and a solid track record of delivering insights and optimizations in the digital advertising space. This role is ideal for a candidate who can roll up their sleeves and jump straight in. They will need to excel in working with cross-functional teams and thrive in a collaborative organization.

Groupon provides a global marketplace where people can buy just about anything, anywhere, anytime. We’re enabling real-time commerce across an expanding range of categories including local businesses, travel destinations, consumer products, and live or lively events. At the same time, we are providing advertising options and tools that merchants can use to grow and manage their businesses. Culturally, we believe that great people make great companies and that starting with the customer and working backward moves us forward. Community matters to us on an internal, local and global scale—it’s fundamental to our company’s growth and to the well-being of the world at large. We also value self-awareness, candor, lunch and WiFi. If we match with you, please apply to join us.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PerlLanguages
    • PythonLanguages
    • RubyLanguages
    • FluxLibraries
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • DjangoFrameworks
    • Ember.jsFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • AccessDatabases
    • HiveDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • TeradataDatabases
    • IllustratorDesign
    • PhotoshopDesign
    • BasecampManagement
    • JIRAManagement
    • SalesforceCRM

Location

Our headquarters is nestled alongside the Chicago River in the bustling River North neighborhood, close to both blue and brown line CTA trains.

An Insider's view of Groupon

How would you describe the company’s work-life balance?

Groupon provides an environment where I can strive for maximum work-life effectiveness, room for growth, and there is always something new to do. I enjoy spending lots of time at work because I love what I do; the hours are not burdensome, Groupon fits me. I define success in my own terms & Groupon provides us with the flexibility to be successful.

Milan

Senior Manager of Operations

What kinds of technical challenges do you and your team face?

We are working on arriving at the optimal attribution models across different areas of our business. For example, the attribution of a purchase to a specific experience — a home page feature, an email, a push notification — likely has a different window of time where we can reasonably say a specific purchase is a result of a specific experience.

Kristi

Data Scientist

How has your career grown since starting at the company?

Here at Groupon, what you do matters. I got my start at Groupon as an intern and have had the opportunity in the past (almost) 5 years to build out a global volunteer program that has engaged over 5,000 employees in over 63,000 hours of service supporting the work of close to 650 nonprofit organizations.

Alicia

Program Manager, Employee & Community Engagement

What projects are you most excited about?

Recently, we committed to having 100% of our job descriptions reviewed for gender balance by the end of 2018. Also for 2018, work will continue with our Employee Resource Groups, who play a pivotal part in the attraction and selection of diverse top talent, and themselves can be developed and promoted into company leaders.

Carlos

Head of Diversity Recruitment

What are Groupon Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Perks & Discounts
Casual Dress
Commuter Benefits
Game Room
Recreational Clubs

Additional Perks + Benefits

Fitness benefits. Free office shuttles. Paid parental and family leave. Comprehensive sales training program. Sense of joy. Onsite cafes. Unlimited Routine Time Off (RTO). Flexible spending accounts. Life & AD&D insurance. 401(k). Disability coverage.

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