Hands-on role will oversee media optimization efforts including the use of Media Mix Modeling, and campaign level attribution tools to provide analyses and insights that enable the team to evaluate their initiatives based on true business value.

Responsibilities

• Responsibility

  Key Responsibilities

  • Offline and Social Media Measurement

  • Manage MMM vendor relationship including sourcing data inputs, model refreshes & data integrations to power attribution models.

  • Manage direct media vendor relationships, such as Youtube

  • Conduct data validation and work with vendor to evolve and fine-tune model inputs and outputs.

   

  Analysis & Optimization

  • Conduct offline channel media efficiency analysis and scenario modeling including recommendations for budgets, allocation and forecasting impacts of redistribution of marketing investments.

  • Partner with internal and agency partners to leverage the power of MMM to identify high impact opportunities for its application across our channels

  • Provide hands-on, analysis and recommendations on media performance which includes securing buy-in on quick-turn optimizations.

   

  Content & Audience Insights

  • Develop and execute audience analysis using multiple data sources and methodologies.

  • Spearhead analysis on content consumptions patterns & preferences using 1st party proprietary data to identify the variables that drive attention and revenue

  • Build and deliver content reporting and recommendations demonstrating a deep understanding of both consumer motivations and UX design.

• RequiredYes

Skills

• SkillA strong understanding of measurement methods, particularly those that relate to MMM and MTA. Direct experience managing large cross-vendor ad effectiveness programs. Ability to manage a portfolio of large, global projects with multiple business stakeholders on firm deadlines. Media & Advertising experience required. Working knowledge SQL of needed.

The ideal candidate will have a background working with Media Mix Modeling; all forms of campaign optimization analytics (including a deep expertise in social media analytics) and a solid track record of delivering insights and optimizations in the digital advertising space. This role is ideal for a candidate who can roll up their sleeves and jump straight in. They will need to excel in working with cross-functional teams and thrive in a collaborative organization.

Groupon provides a global marketplace where people can buy just about anything, anywhere, anytime. We’re enabling real-time commerce across an expanding range of categories including local businesses, travel destinations, consumer products, and live or lively events. At the same time, we are providing advertising options and tools that merchants can use to grow and manage their businesses. Culturally, we believe that great people make great companies and that starting with the customer and working backward moves us forward. Community matters to us on an internal, local and global scale—it’s fundamental to our company’s growth and to the well-being of the world at large. We also value self-awareness, candor, lunch and WiFi. If we match with you, please apply to join us.