Mobile Strategist

Overview

Us – The Marketing Store. We have a long history as an innovative global marketing agency creating end-to-end solutions for our clients. From retail to packaging to toys to digital promotions, The Marketing Store has been blazing a trail for years and years.

 

You – a digital strategy native – you know the space and are willing to try new things until you hit the right note with consumers. You know the ins and outs of mobile and product strategy, with a focus on building sticky interfaces that increase consumer passions for a brand.  

Responsibilities

Some Tasks You Will Be Doing

  • Supporting the SVP and VP, Strategy and Experience on accounts by conducting research, analyzing data to generate insights, and staying plugged into the latest and greatest in digital, mobile app, and tech trends.
  • Deep diving into customer and mobile app data to find trends and actionable insights that help drive the business.
  • Building strategy plans, product roadmaps, personas, and white papers of varying complexity while still being understandable by non-marketers.
  • Working with creative teams, UX/UI experts, producers, and technology team members to bring those strategies and concepts to life.
  • Participating in agile sprints while maintaining a view of the bigger brand/client picture.
  • Staying current on industry trends across social, mobile, generic web, digital marketing platforms as it pertains to consumer loyalty and brand building best practices.
  • Working with analytics team to measure and predict consumer activity and gauge campaign effectiveness post-launch.
  • Taking on the role of SME across mobile best practices and working with multiple agency teams to evolve our approach to mobile product strategy.
  • Being a source of inspiration, innovation, and tireless ambassadorship of the digital and mobile app space.

Desired Skills & Experience

Requirements

  • 4-5+ years in mobile and/or product strategy
  • Agency experience
  • MUST: Experience working with mobile applications, Google Analytics, and defining product roadmaps
  • Experience with CRM basics (push notifications, messaging strategies, email, text, etc.)
  • Understanding of how marketing programs can be executed across digital platforms (social, mobile, ecommerce, etc.)
  • Experience working with long-term consumer-facing mobile products and optimizing that experience based on customer needs and product performance
  • Experience digging deep into data and research and locating actionable insights
  • Experience working with creative teams by participating in concepting/brainstorming sessions and translating ideas
  • Should be able to present complex ideas clearly
  • Fantastic presenter and storyteller
  • Strong interpersonal skills
  • Unafraid to dive into new platforms and acquire new knowledge

 

Nice to Haves

  • Experience with telecom
  • Basic SEO knowledge
  • Experience working with UX/UI
  • Experience with Agile/SCRUM methodology

Benefits

The Marketing Store provides comprehensive benefits offerings to all full-time employees starting on day one. Our benefits include options for medical and dental insurance, 401(k) plan with Company matching provision, profit sharing, flexible spending accounts, tuition reimbursement, life insurance, health and wellness benefits (including discounts on products & services), employee assistance program, and disability insurance.

 

Thank you for your interest in The Marketing Store.

Please note that we will only contact candidates who are selected for an interview.

The Marketing Store is an equal opportunity employer.

We do not accept unsolicited calls, resumes or candidate referrals from recruiters and agencies.

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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • D3JSLibraries
    • FluxLibraries
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • ReduxLibraries
    • Twitter BootstrapLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • Ember.jsFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SpringFrameworks
    • CassandraDatabases
    • DB2Databases
    • HiveDatabases
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • TeradataDatabases

Location

Our company is in the heart of the Loop, making for an easy commute. We are blocks away from the river and the lake surrounded by trendy hotspots.

An Insider's view of The Marketing Store

How would you describe the company’s work-life balance?

The Marketing Store offers employees an incredible work life balance. We all work hard to get the work done but our personal lives and passions outside of work are always supported. Employees are encouraged to have flexible work schedules, working remotely when needed and finding time to do what they love in and out of the office.

Alysha

Vice President, Communications

What's the biggest problem your team is solving?

We’re leveraging data to solve marketing challenges for clients to understand who their customers are, and to activate future games & promotions. By using data, we’re enabling our clients to make data driven decisions and create custom experiences that will resonate with their target audience.

Wendy

Senior Director, Analytics

What makes someone successful on your team?

Being solutions oriented is the secret to success at The Marketing Store. We’re lucky to work with some of the biggest brands on new digital initiatives – which means we are often navigating in the unknown and encountering new scenarios. Successful team members can access current road blocks and determine how they can help solve the problem.

Leigh Anne

Director, Product Management

How do your team's ideas influence the company's direction?

Analytics is at the core of what we strive to achieve at TMS – measurable impact to our client’s business. The decision science team is responsible for enabling the descriptive and prescriptive marketing analytics that drive strategic recommendations and shape the programs that we execute across the agency.

Tom

Manager, Decision Sciences

How do you empower your team to be more creative?

I let creatives do what they came here to do by empowering them to think and have a point of view. Make them trust me because I commit to their development and follow through. I challenge their thinking and executions, so they can think strategically. Respect them as humans and provide them with an environment where they have fun and can grow.

Diana

Vice President, Creative Director

What are The Marketing Store Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Tuition Reimbursement
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