Paid Search Manager at ThinkMarkets

| Chicago
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ThinkMarkets is a global online brokerage firm, specializing in providing multi-asset trading solutions to thousands of clients around the world. With our flagship ThinkTrader platform, we allow our clients to trade the world 24-hours a day. Our mission is to disrupt the brokerage industry by allowing access to global markets and thousands of products to allow our clients to trade the world in the palm of their handWe use the latest technologies to give traders seamlesaccess to our proprietary trading platforms. Our Chicago office is in the heart of the financial district in the Loop, and is made up by our Leadership, IT, Analytics, and R&D teams.  

We are seeking an experienced Paid Search Manager to help us take an agency-led function inhouse and rapidly grow the account across the world. This is a highly visible role within the marketing organization. This technical individual will be responsible for the daily optimization operations, tracking and prioritization of what is currently being deployed; then taking the platform to the next level, working with data scientists to build an informed and automated search strategy.

To be successful, this individual must have a proven track record of managing PPC for an international brand and/or managing multiple brands simultaneously in an agency-led environment, as well as an intense curiosity for marketing automation. This role is based in our Chicago office and reports to the Head of Performance Marketing.

Responsibilities:

  • Successfully develop a campaign structure that optimizes a global approach while maintaining operational efficiency
  • Develop KPI’s and work closely with data science team to build reporting and BI lead decision framework
  • Develop and present weekly performance analysis while proactively addressing trends and recommending next steps
  • Lead conversations with our partners in trading, analytics, and data science to create tools to build and automate the channel at scale
  • Maintain and monitor keyword bids, account bidding & investment strategy, impression share, quality score, and other important metrics
  • Creative/copy writing and developing our continuous learning testing plans
  • Manage all paid-search channels including SERP, YouTube, and Apple search
  • Develop a data-driven approach for informing investment and testing decisions
  • Demonstrate passion for digital marketing by proactively finding and building recommendations on new ways to improve performance
  • Understand search best practices, drive process improvements, and find new ways of operating, with a focus on simplification, scale, and efficiency

Requirements:

  • In-depth knowledge of the technologies and processes involved in running PPC campaigns (particularly Google analytics and other web analytics packages)
  • AdWords Certified in Advanced Search required; Display and Analytics preferred
  • A solid understanding of Google analytics and other web analytics packages
  • Advanced knowledge of Microsoft Excel and PowerPoint
  • Experienced in tag architecture
  • KPI driven and results oriented to drive innovation across media execution
  • Experience in hands-on ad operations in agency environment OR in-house digital marketing team for a global brand
  • Exceptional written and verbal communication skills

Skills Desired:

  • International search management
  • Data science and BI lead decision making
  • GTM and tag management best practices
  • FinTech or Finance company experience a plus
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • SwiftLanguages
    • Objective CLanguages
    • SwiftLanguages
    • Cocoa TouchLanguages
    • HTMLLanguages
    • CSSLanguages
    • SolidityLanguages
    • EtherumLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • CassandraDatabases
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • OracleDatabases
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • JIRAManagement
    • WordpressCMS
    • KenticoCMS

Location

We are in the financial district of the city, located in the UBS Tower. We welcome others who would like to master the latest in tech with us.

An Insider's view of ThinkMarkets

What’s the vibe like in the office?

We're definitely a hardworking bunch, and we're very passionate about what we do. The culture is dynamic and collaborative, and there's always something to work on which helps the day fly by!

Ashley

Executive Assistant to the CEO

What does your typical day look like?

We start the day with a web call summarizing portfolio risks, exposures & order flow with our teams in Dubai & London. We track, measure, & report any trade issues with our clients; we’re always aware of changes in the risk profile of the firm portfolio. We're constantly checking on pricing, liquidity & execution across all our product offerings.

Pat

Head of Options

What makes someone successful on your team?

Above all, having passion for what you do will make an individual successful in any position! Specifically here at ThinkMarkets, we value a collaborative and innovative mindset to make our team run the most efficiently.

Theresa

Human Resources Associate

How do your team's ideas influence the company's direction?

At ThinkMarkets, ideation that challenges the norm and status quo is embraced! We prioritize growth and innovation to drive the business forward. As a Marketing Team, our mission is to bring the brand personality to life across the globe with a lean methodology that enables ThinkMarkets to proactively and constantly drive progress and efficiency.

Rich

Head of Performance Marketing

What projects are you most excited about?

It's amazing to design a web-based trading platform, providing users with the most effortless and exciting trading experience! I enjoy collaborating with a team of professional and smart co-workers, whose expertise in different domains solve user problems, fuel creativity, gain industry value, and shoot for more exciting outcomes for the company!

Athens

UI/UX Designer

What are ThinkMarkets Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Highly diverse management team
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Dental Benefits
Health Insurance Benefits
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Performance Bonus
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Commuter Benefits
ThinkMarkets covers up to 85% of transit costs and the remaining balance can be deducted from paychecks pre-tax.
Stocked Kitchen
We have an espresso and coffee machine, tea, and snacks stocked in our kitchen!
Some Meals Provided
Free lunch catered in on Fridays!
Fitness Subsidies
ThinkMarkets provides $65 a month to each employee to use towards gym memberships or classes (yoga, barre, kick-boxing, etc.) to promote a healthy lifestyle!
Professional Development Benefits
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