Paid Search Marketing Manager

| Chicago

Paid Search Marketing Manager SEM - Chicago, Illinois

FTD Companies, we continually evolve the business by promoting a culture where solutions from the technology group help transform our business through customer-meaningful solutions, innovative technologies, and business-impacting projects.

The Search Engine (Paid Search) Marketing Manager works closely with our Digital Marketing Team to own, run and grow our multi-million dollar SEM programs across one or more brands. The Right person for this job has organizational skills and is a problem solver. Confidence and drive are essential for this role as you drive your category and roll up your sleeves while working with various FTD Corporate teams.

What you will contribute:

  • You will own the program P&L. Drive profitable sales of FTD Companies' products through effective and efficient SEM & SEO.
  • You will act as the primary point of contact between the FTD brands and our agencies. Dealing with the brands for assigned SEM budgets, precise execution of buys and recommended optimizations to improve critical metrics of the campaign. You will be responsible for all brand requests related to Paid Search performance and strategy
  • You strategize, plan, and execute Paid SEM tactics for our FTD brands. You will develop an understanding and then be able to articulate our vision and strategy to our agencies and brands.
  • Most importantly you will then work collaboratively to translate strategic vision into tactical solutions and results
  • You should be well versed in brand important metrics, specifically performance critical metrics: (ROAS, CTR, CPA, conversion rate, incremental cost, etc.). Auditing and analyzing the data, synthesizing all metrics, and formulate critical analysis and insights from data to make a specific recommendation is crucial.
  • We want you to have an in-depth understanding of Paid Search campaign management and optimization practices. You are seasoned in optimizing Paid Search Marketing to a performance goal, with knowledge of bidding algorithms, bid modifiers, ad copy creation, and testing, and budget allocation. Additionally, having experience managing Google AdWords, Paid Search campaigns and handling Bing Ads Campaigns.
  • We are looking for you to build and own the roadmap for ongoing innovation to ensure we are delivering on best in class testing opportunities throughout the search and the digital landscape. You will need to work cross-functionally to test and implement optimizations across the consumer journey - SEM Search Engine Marketing to landing pages to larger scale cross-channel testing at the audience level
  • Monitor Paid Search and more considerable digital marketing industry changes and translate those into actionable recommendations for brands and colleagues regarding the Paid Search strategy

We are seeking for you to understand and contribute to the world of integrated digital performance marketing, i.e., such as Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Management and Display Marketing. From this, you can collaborate across marketing channels, platforms and functions to achieve optimal company-wide results, build trust and maintain positive relationships with brand teams, partner agencies, and vendors.

What we seek:

We prefer a Bachelor's degree and a minimum of 3-5 years of experience in SEO with large paid search programs on either the client or agency side. You have no problem running multiple projects and working in a cross-functional team and developed strong analytical skills because of this. You are able to gather, analyze, summarize, and present data to all levels of the organization.

  • Do you consider yourself a Shakespearian student and have excellent communication and presentation skills?
  • Are your strong Excel skills strong and include but not limited to financial and bid analysis?
  • Do you have a track record of strong results and history of making positive impacts within previous organizations?

What we offer:

A great Search Engine Marketing Manager opportunity to be a part of a team that builds and evolves high performance, scalable order processing systems handling large transactional volumes. We encourage and welcome out of the box ideas in all areas like artificial intelligence, data processing, and information retrieval, voice capabilities, automation, computer vision, and other ideas welcome. We deeply enjoy all the benefits of working for a digital E-Commerce Company (flexible hours, a healthy vacation plan, summer hours) in a relaxed work environment.

We strongly embrace the definition of a "flat" organization where you will spend time with business leaders, managers, developers, product management and executive leadership. There are job opportunities, and then there are career opportunities... Let us provide you with a career where you look forward to Mondays. Careers that have a positive impact and offer you a future as we change, grow, expand and explore new and exciting experiences for our global customer base.

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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks
    • SpringFrameworks
    • CassandraDatabases
    • MemcachedDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • RedisDatabases

Location

In the heart of the Loop! We also have an office in Downers Grove, IL.

An Insider's view of FTD Companies

What does your typical day look like?

Every day looks different when you’re on the social media team. Our jobs involve interacting with our brands’ communities, staying up-to-date on the latest social trends, developing content and optimizing campaigns. Since social media is always changing, there’s always something new to learn or test.

Marissa Metzler

Manager: Social Media Marketing

What unique initiatives do you have that encourage innovation?

I have had the opportunity to build a platform from the ground up. Opportunities like these are few and far between in this day and age. FTD has been like a master class in leadership for me, and it has produced a fundamental mind shift for me on what leadership means.

Dimple Rao

Senior Director of Product Management

What's the biggest problem your team is solving?

On our FOL team, we are creating a feature complete platform migration for all of our florist sites. This is a rather large task in that most of our florist sites look like they were created in the .COM era of the internet. Our new platform will provide huge UX boons. In addition to self-improvement, it may also attract new florist partners

Michael Walsh

Software Engineer

What are FTD Companies Perks + Benefits

FTD Companies Benefits Overview

FTD is dedicated to you and your family. We work hard to provide a wide range of competitive and affordable health care benefits that reflect your changing needs. Our goal is to empower you with the resources and flexibility you need to live well, be well. The benefits you elect will start the first day of the month following date of hire.
Our benefits offerings include medical, prescription, dental and vision coverage, a company contribution to a Health Savings Account (HSA), Employee Stock Purchase Plan (ESPP), life, accident and disability insurance, paid time off, and tuition reimbursement. We are committed to providing fair compensation to all of our employees, including performance-based compensation incentives for many of our positions.
FTD Companies, Inc. is a premier floral and gifting company. We offer very generous employee discounts on our diversified portfolio of brands such as ProFlowers, ProPlants, Shari’s Berries, Sincerely, etc.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
If you are eligible for benefits, you can enroll in an FSA regardless of whether or not you are enrolled in FTD’s medical plan.
Disability Insurance
FTD offers short and long term disability at no cost to you. The disability benefits will replace up to 67% of your weekly base income up to $2,500/week for STD and up to $10,000/month for LTD.
Dental Benefits
FTD offers two great dental plans through Aetna. A Dental HMO with co-pays where you choose your Primary Care Dentist and a Dental PPO which has benefits in and out of network.
Vision Benefits
FTD offers vision coverage through Eye Med which offers a broad network of nationwide providers to choose from to meet your vision needs. Retailers such as LensCrafters, Pearle Vision, , and JCP
Health Insurance Benefits
FTD offers three medical plans through Aetna to choose from including one EPO where you choose a Primary Care Physician and two PPO High Deductible Health Plans (HDHP)
Life Insurance
For employee coverage of 2x base salary up to $600,000. *Per IRS regulations, the cost FTD pays for coverage above a certain level is considered “imputed income,” and is included on your W-2.
Wellness Programs
We know how important wellness is to your overall success. The FTD Wellness program is here to help you identify and achieve your health and wellness goals.
Onsite Gym
Our One North Dearborn location offers an onsite state-of-the-art fitness center, cycle center and bike room.
Retirement & Stock Options Benefits
401(K) Matching
Discretionary match of 50% on the first 6% of your of pre-tax or post tax deferral. To maximize the employer match, you will need to contribute 6%. Vesting is at 25% each year
Employee Stock Purchase Plan
The Employee Stock Purchase Plan (ESPP) provides employees with an opportunity to share in our growth and to purchase shares of our common stock without payment of brokerage costs, at a 15% discount.
Child Care & Parental Leave Benefits
Flexible Work Schedule
Depending on the department and role, FTD offers some scheduling flexibility. We also offer summer hours so that our team members can enjoy extended weekends and fun in the sun with family and friends
Remote Work Program
Family Medical Leave
Care for yourself or a family member who is seriously ill, to care for a newborn or newly adopted child, or to attend to the affairs of a family member who is called to active duty in the military.
Vacation & Time Off Benefits
Generous PTO
FTD recognizes 9 paid holidays each calendar year and allows employees to take time off for vacation, personal responsibilities and sick time.
Paid Holidays
FTD recognizes 9 paid holidays each calendar year.
Paid Sick Days
Perks & Discounts
Casual Dress
FTD allows employees to wear casual workplace attire every day, not just Fridays!
Free Daily Meals
During FTD’s peak season such as Valentine’s Day, Mother’s Day, and Christmas FTD often provides lunch to thank employees for their hard work (along with the occasional just because lunch).
Pet Friendly
At some locations, employees can bring their dogs to work.
Fitness Subsidies
Professional Development Benefits
Tuition Reimbursement
Up to $2,500 after one year of employment
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