Performance Marketing Specialist at Wyzant

| Chicago
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Wyzant is on a mission to make the world a better place by empowering people to teach and learn from one another. We help students of all ages accomplish their learning goals by providing them with 1-on-1 expert support on our industry-leading online platform.

We’re looking for a performance marketing specialist to support our paid marketing accounts (Google AdWords, Microsoft Ads, and Paid Social) and SEO channel and work cross-functionally to help support and execute on marketing campaigns.

What you’ll do:

  • Manage and execute campaigns on our paid marketing platforms with the goal of generating YoY increases in qualified student leads
  • Track & report on campaign performance, plan and administer A/B tests and identify optimization opportunities
  • Partner with SEO team, Product Managers & Engineers on analyzing site performance to inform technical SEO strategies & tactics
  • Collaborate with the marketing team on content creation for our blog, social channels and other parts of the site. Work on a variety of marketing programs to generate awareness & student leads to our site
  • Proactively dive into Tableau Dashboards to identify and action on data-driven insights

Requirements:

  • BA/BS in Marketing or a related field
  • 3+ years of marketing agency experience of in-house experience managing a multi-million dollar paid marketing account and SEO experience
  • Strong analytical and problem-solving mindset with a drive towards actionable insights
  • Proven track record of making recommendations and identifying trends from complex and diverse data sets
  • High internal motivation and curiosity with ability to initiate and own projects from start to finish
  • Comfortable executing on a schedule and following rigorous processes
  • Capacity for quickly understanding hard problems and theorizing how they impact the business environment
  • Ability to remain focused-yet-flexible in a fast-paced internet company environment.
  • Strong understanding of digital marketing, web analytics, and attribution analysis
  • Proficient in SEO Best Practices
  • Proficient in Google AdWords and Microsoft Ads
  • Experience with Paid Social is a plus
  • Experience in Tableau is a plus


 

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Technology we use

  • Engineering
  • Product
    • GolangLanguages
    • PythonLanguages
    • RubyLanguages
    • Vue.jsFrameworks
    • Google AnalyticsAnalytics
    • TrelloManagement

Location

1714 N. Damen Suite 3N , Chicago, IL 60647

What are Wyzant Perks + Benefits

Culture
Volunteer in local community
We regularly get groups of people together to walk dogs as a nearby shelter, play with cats at a nearby cafe, and help out at the food pantry.
Eat lunch together
Intracompany committees
Our social and culture committee is always coming up with fun ideas to keep things interesting.
Daily stand up
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Wyzant provides employees with a 401(k) matching plan managed by Principal. We match 100% of the first 3% you contribute and 50% of the next 2%.
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 10 weeks of parental leave for the primary caretaker. We also provides 4 weeks of leave for the secondary caretaker.
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
We host company outings throughout the year.
Free Daily Meals
Stocked Kitchen
Happy Hours
Pet Friendly
Employees regularly bring their dogs to work.
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Wyzant offers employees professional development opportunities like Annual individual budget for training, Onsite training courses, The ability to attend job related conferences and seminars.
Lunch and learns
We host lunch and learns on occasion
Cross functional training encouraged
Promote from within
Online course subscriptions available

Additional Perks + Benefits

Really, Really Generous Vacation Package - Free Coffee! Free Soda! Free Snacks! - Dogs. Real Dogs - Drinks on Fridays - Free Yoga. Namaste - 50% Off on Wyzant. Learn Stuff! - Discounted Gym Memberships - Wear What You Want. No Jorts - Maternity and Paternity Leave

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