We are looking for an energetic and accomplished Product Marketing Manager to present Ensono's offerings in ways that will strengthen our brand, articulate our value proposition, and differentiate our services. The successful person will have a deep understanding IT Managed Services and/or IT Service industry, which has strong projected growth globally. In your first 30 days, you’ll learn Ensono service offerings, our market, and our clients’ requirements. This is a cross-functional role, reporting to the Mainframe Line of Business leader and working closely with Product Management, your cross-portfolio Marketing tribe, and Sales.
 

Responsibilities include, but are not limited to:

• Analyze market segments, verticals, sizing and ideal client targets, and design forward-thinking positioning for each segment
• Define and design compelling product-focused content that articulate value, use cases, competitive differentiation, and benchmarking (client case studies and videos, whitepapers, presentations, and more)
• Develop competitive assets (first call decks, battle cards, videos, white papers, and more)
• Develop client references, testimonials, and case studies for external and internal use, or assist a formalized client marketing function in doing so
• Provide seller enablement material and briefings to Sales, Solution Architects and Consultants, including content (technical videos, whitepapers, how-to guides, comparison tools, sizing guidelines and more) aligned with the key market themes and focus areas
• Partner with your Ensono Marketing tribe to 1) provide clearly differentiated product messaging and competitive positioning/packaging, consistent with corporate branding, and 2) manage Ensono Intranet content to ensure availability of latest content to all associates
• Drive seller and client buyer/influencer feedback loops to synthesize feedback and adjust the assets, materials, and programs.
• Define and test product positioning and messaging for new features and services that communicates their benefits and highlights our differentiation
• Manage launch planning and commercial roll-out of new products
• Coordinate analyst relations / media opportunities with Marketing business unit to develop Ensono’s thought leadership and influencing in the market
• Measure results of programs and initiatives in coordination with Ensono-wide Marketing and Sales

Requirements:

• 5+ years in high-impact marketing roles
• Preferably experience with a provider of managed hybrid IT services
• Good understanding of the market perception of the Mainframe for mission-critical workloads
• Proven success in creating value propositions and messaging strategies for technology solutions & services
• Practical knowledge of the differences between private and public sector market needs and trends
• Experience in market analysis and marketing tools and methodologies
• Excellent communication and story-telling skills (verbal and written)
• Ability to explain technical concepts to all types of audiences
• BA/BS in marketing or business preferred