Product Marketing Manager

| Chicago | Remote
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Join a fast-paced, innovative, data-driven start up named 2021 Best Tech Start ups In Chicago, that is changing the Supply Chain industry through real time tracking and end-to-end visibility.

FourKites is looking for a Product Marketing Manager to join our growing Marketing team! As a Product Marketing Manager you will play a critical role in telling the story of FourKites’s platform, and helping position our solutions the right way to the right people. You will be a critical member of the team responsible for defining, positioning and driving the message, strategy and content to engage buyers.

Role:

The Product Marketing Manager is a primary advocate for the feature set and benefits of our solutions, and is instrumental in crafting the strategy around the messaging and marketing for the product line. This role works closely with Product, Sales and other Marketing team members to deliver messaging, content and campaigns that drive revenue.

The ideal candidate has experience in the Supply Chain industry, with an understanding of our buyers and their needs. You have the ability to translate FourKites’ unique value to different industry segments and can work in a highly dynamic market, understanding a rapidly changing competitive landscape. This role excels in understanding customer-centric and market-based requirements and how they pertain to FourKites’ solutions, and can easily distill complex concepts into compelling and consumable content that resonates with target buyers. 

Responsibilities:

  • Be an expert on the buyers, influencers and the buyer's journey. Document the buying process, buying criteria and the key pain points buyers are trying to address
  • Work with Product, Sales, and other Marketing team members to build and deliver differentiated messaging and positioning for the FourKites platform
  • Together with the Product team, educate both internal and external stakeholders about platform features and benefits
  • Create compelling solution content (e.g. sales enablement documentation, case studies, product videos, website copy, blog posts, Quora/forum responses, sales and executive presentation decks), and work with the Marketing, Sales, Product, Business Development, and executive teams to activate the content as needed through multi-channel campaigns
  • Assist members of our Sales team on calls with prospects, when appropriate, to provide deeper insights into the product
  • Act as thought leader and evangelist for the platform, including internal training, external speaking engagements, analyst calls and written work

Qualifications:

  • BA/BS degree or equivalent working experience
  • Past experience in product marketing, and/or product management in enterprise software, and preferably in supply chain
  • Excellent written and verbal communication skills - there is a heavy amount of writing and presenting/selling ideas in this role
  • Proficiency in content management systems. You will be expected to build product pages, optimize the conversion paths on those pages, and use dynamic calls-to-action to drive buyer behavior
  • Prefer working in a fast-paced, collaborative capacity. This role requires you to work across functions and departments to bring the product to life in a clear and compelling manner

About FourKites:

Named one of Forbes’ Next Billion-Dollar Startups, FourKites is on a mission to transform the world’s supply chains with the most powerful technology on the planet. With a customer base that includes 18 of the top-20 food and beverage companies and nine of the top-10 CPG companies, the company combines the largest network of real-time logistics data with machine learning to help its customers lower costs, improve on-time performance and strengthen end-customer relationships. We are a customer-obsessed organization, wholeheartedly committed to helping our customers succeed and drive long-term value. 

The empathy we exhibit with our customers applies internally, as well. At FourKites, a positive work culture is a priority, and team members benefit from structured employee development plans, mentorship and training programs, quarterly review and promotions processes, affinity group memberships and competitive benefits packages. Click here to learn more about our team and our corporate values.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
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Location

Modern office space with panoramic views of downtown Chicago. Located in the Ogilvie Transportation Building, that's connected to all of downtown!

An Insider's view of FOURKITES

How does your team reward individual success?

At FourKites, we LOVE tacos! We love them so much we use a recognition taco bot in slack to reward and recognize great work across all 3 offices. At the end of the month, the taco winner gets a gift card to get tacos somewhere in Chicago!

Amanda

Director, Talent & Development, Talent Acquisitions

What projects are you most excited about?

We are working on a project to add functionality to our platform that will increase our customer’s visibility and add flexibility to our integrations. This has required collaboration between multiple departments to ensure that the scoping of the multiple product enhancement tickets are detailed and address the problems of all stakeholders.

Ashley

Director, Carrier Operations-Customer Success

How does the company support your career growth?

Our office is really a tight-knit community; people hang out outside of work, everyone gets along and it's a pleasant, open and collaborative culture. I really enjoy working for FourKites because of the great work-life balance, the fact there is a lot of growth opportunities, and I feel like I am working towards both my personal and company goals.

Georgios

Staff Accountant

What are some social events your company does?

A fun way we like to provide and share recognition is through our quarterly Cheers to Peers, Nice Cream Socials that Kaitlin, our Front Desk and Office Coordinator puts together. It's a great opportunity to provide recognition to others, mingle with different teams, and eat ice cream - what could be better!

Jenny

Talent Acquisition Specialist

What are FOURKITES Perks + Benefits

FOURKITES Benefits Overview

We provide an elite tier of benefits and wellness programs, have a bias for promoting within, and an array of global culture & connection programs and committees, such as DEI Employee Councils, FourKites Pride, and FourKites Women's groups.

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
FourKites has the "Fun Committee" to help create new happy hour ideas, spirit weeks, summer and winter parties, new swag ideas and co-ed sports teams.
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
FourKites provides employees with a flexible work schedule that includes Flexible start and end times.
Remote Work Program
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Online course subscriptions available
Customized development tracks
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