Product Marketing Manager

| Chicago | Remote | Hybrid
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Join a fast-paced, innovative, data-driven start up named 2021 Best Tech Start ups In Chicago, that is changing the Supply Chain industry through real time tracking and end-to-end visibility.

FourKites is looking for a Product Marketing Manager to join our growing Marketing team! As a Product Marketing Manager you will play a critical role in telling the story of FourKites’s platform, and helping position our solutions the right way to the right people. You will be a critical member of the team responsible for defining, positioning and driving the message, strategy and content to engage buyers.

Role:

The Product Marketing Manager is a primary advocate for the feature set and benefits of our solutions, and is instrumental in crafting the strategy around the messaging and marketing for the product line. This role works closely with Product, Sales and other Marketing team members to deliver messaging, content and campaigns that drive revenue.

The ideal candidate has experience in the Supply Chain industry, with an understanding of our buyers and their needs. You have the ability to translate FourKites’ unique value to different industry segments and can work in a highly dynamic market, understanding a rapidly changing competitive landscape. This role excels in understanding customer-centric and market-based requirements and how they pertain to FourKites’ solutions, and can easily distill complex concepts into compelling and consumable content that resonates with target buyers. 

Responsibilities:

  • Be an expert on the buyers, influencers and the buyer's journey. Document the buying process, buying criteria and the key pain points buyers are trying to address
  • Work with Product, Sales, and other Marketing team members to build and deliver differentiated messaging and positioning for the FourKites platform
  • Together with the Product team, educate both internal and external stakeholders about platform features and benefits
  • Create compelling solution content (e.g. sales enablement documentation, case studies, product videos, website copy, blog posts, Quora/forum responses, sales and executive presentation decks), and work with the Marketing, Sales, Product, Business Development, and executive teams to activate the content as needed through multi-channel campaigns
  • Assist members of our Sales team on calls with prospects, when appropriate, to provide deeper insights into the product
  • Act as thought leader and evangelist for the platform, including internal training, external speaking engagements, analyst calls and written work

Qualifications:

  • BA/BS degree or equivalent working experience
  • Past experience in product marketing, and/or product management in enterprise software, and preferably in supply chain
  • Excellent written and verbal communication skills - there is a heavy amount of writing and presenting/selling ideas in this role
  • Proficiency in content management systems. You will be expected to build product pages, optimize the conversion paths on those pages, and use dynamic calls-to-action to drive buyer behavior
  • Prefer working in a fast-paced, collaborative capacity. This role requires you to work across functions and departments to bring the product to life in a clear and compelling manner

About FourKites:

Named one of Forbes’ Next Billion-Dollar Startups, FourKites is on a mission to transform the world’s supply chains with the most powerful technology on the planet. With a customer base that includes 18 of the top-20 food and beverage companies and nine of the top-10 CPG companies, the company combines the largest network of real-time logistics data with machine learning to help its customers lower costs, improve on-time performance and strengthen end-customer relationships. We are a customer-obsessed organization, wholeheartedly committed to helping our customers succeed and drive long-term value. 

The empathy we exhibit with our customers applies internally, as well. At FourKites, a positive work culture is a priority, and team members benefit from structured employee development plans, mentorship and training programs, quarterly review and promotions processes, affinity group memberships and competitive benefits packages. Click here to learn more about our team and our corporate values.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • SqlLanguages
    • ReactLibraries
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • AzureFrameworks
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • ConfluenceManagement
    • JIRAManagement
    • SalesforceCRM

Location

110 North Upper Wacker Drive, Chicago, IL 60606

An Insider's view of FourKites

How does your team reward individual success?

We find that getting to know what motivates a team member allows us to give more valuable and appreciated rewards and recognition. It could be a team meeting shout out for a job well done, a gift card through our wish list program, an exciting new project that allows the employee to work with new teams or departments or even a spot bonus.

Amanda

Director, Talent & Development, Talent Acquisitions

What projects are you most excited about?

I had the privilege of being involved in the development of Appointment Manager and providing feedback when it was just a "simple" calendar designed to assist our customers in organizing appointments based on real-time ETAs. The utilization of this tool yields significant time savings, making it an undeniable favorite of mine.

Kayla

Customer Enablement Manager

How has your career grown since starting at the company?

From day one, I have been encouraged to explore my professional interests. I had only been an individual contributor in previous roles but was interested in people management – here, I have had the opportunity to grow into a manager role and the company has sponsored my participation in leadership programs to support my professional development.

Helen

Manager of Professional Services

How do you empower your team to be more creative?

The design team goes beyond being creative. We are strategic thinkers who execute scalable and sustainable product user experiences for our customers. Empathy is at the core of our design and more importantly, the entire FourKites company. I always encourage my team to think through our customer's lens in order to be the most impactful.

James

VP of Global User Experience

What are FourKites Perks + Benefits

FourKites Benefits Overview

We provide an elite tier of benefits and wellness programs, have a bias for promoting within, and an array of global culture & connection programs and committees, such as DEI Employee Councils, FourKites Pride, and FourKites Women's groups.

Culture
Volunteer in local community
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Employee resource groups
Hybrid work model
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Highly diverse management team
Mandated unconscious bias training
Mean gender pay gap below 10%
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Team workouts
Mental health benefits
Wellness days
Financial & Retirement
401(K)
401(K) matching
Company equity
Performance bonus
Charitable contribution matching
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Adoption Assistance
Company sponsored family events
Fertility benefits
Vacation & Time Off Benefits
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Bereavement leave benefits
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Recreational clubs
Fitness stipend
Home-office stipend for remote employees
Onsite gym
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Mentorship program
Online course subscriptions available
Customized development tracks

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