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PRODUCT MARKETING MANAGER

| Chicago

About This Role

 

The Product Marketing Manager has an in-depth understanding of Epsilon Conversant’s media solutions, the target customer, the market and the competitive landscape.  S/he will be an advocate for the voice of the customer.  S/he will also play a lead role maintaining competitive intelligence as the marketplace evolves and changes. By staying abreast of the customer, market and competition, this person will not only be able to develop effective positioning and messaging to drive differentiation of Epsilon Conversant’s digital media solutions, but will also arm our sales force with insights that make them trusted partners of our clients.

 

This person will develop clear and compelling product messaging and a differentiated story for use in all product collateral and sales training materials. This person also develops go-to-market strategies, thought leadership and other impactful content to drive awareness and consideration for our products and solutions.  The ideal candidate will also have prior experience in digital marketing and a solid understanding of marketing and advertising technology landscapes and trends.

 

Principle Duties And Responsibilities

  • Conduct market research and benchmarking to understand voice of the customer and gather competitive insights.  Collaborate with Product, Sales and Marketing to bring customer and market insights into their processes and efforts.
  • Understand the customer / buyer decision journey and criteria to inform and create sales enablement materials and identify opportunities to optimize sales performance through the customer lifecycle.
  • Develop go-to-market strategies to lead product launches, working closely with Marketing, Product Management and Sales.
  • Develop positioning, messaging, and value proposition for Epsilon Conversant media products, based on a deep understanding of buyer needs and the competitive environment.
  • Lead efforts for development of new and updates of existing marketing and sales collateral, from presentations, one-sheets, case studies, FAQs, data or feature/benefit sheets, infographics, thought leadership content such as blogs, various client communication pieces, social media updates and web content.
  • Produce and deliver training material to educate and train sales teams and partners on product related value propositions.
  • Work with customers to create case studies and testimonials that showcase the value and successful outcomes of Epsilon Conversant media solutions with customers.

Job Requirements

  • Bachelor’s Degree from a 4 year college or university
  • 5 - 7 years experience in product marketing, ideally in B2B adtech or marketing technology space
  • Strong proficiency in MS Office, especially PowerPoint and Excel
  • Workfront or Salesforce experience preferred
  • Passionate about technology and becoming an expert in areas of product marketing ownership
  • Act as the domain expert and thought leader for media solutions
  • Excellent written and verbal communication skills with the ability to articulate technical capabilities and the value of products to a non-technical audience
  • Ability to work with and present to all levels and functions of the organization
  • Ability to handle a fast-paced environment, and the flexibility to adapt quickly to changing business needs
  • Creative, resourceful, results oriented and collaborative team player
  • Highly organized with good follow through capabilities
Read Full Job Description

Technology we use

  • Engineering
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PerlLanguages
    • PHPLanguages
    • PythonLanguages
    • RLanguages
    • ScalaLanguages
    • SqlLanguages
    • MapRLanguages
    • D3JSLibraries
    • jQueryLibraries
    • ReactLibraries
    • Juptyer NotebookLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • CakePHPFrameworks
    • Ember.jsFrameworks
    • HadoopFrameworks
    • LaravelFrameworks
    • Node.jsFrameworks
    • SparkFrameworks
    • TensorFlowFrameworks
    • HbaseFrameworks
    • Kafka Frameworks
    • StormFrameworks
    • CassandraDatabases
    • HBaseDatabases
    • HiveDatabases
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • OracleDatabases
    • PostgreSQLDatabases
    • GreenplumDatabases
    • NoSQLDatabases

Location

101 N Wacker Drive, Chicago, IL 60606

An Insider's view of Conversant

What's something quirky about your company?

We have a company band, made up of anywhere from 30 to 40 employees at a given time. The band has a large following and performs at charity events around Chicago. They also perform a full set at Conversant’s holiday party each year at the House of Blues. My jaw hit the floor when I saw my peers up on stage rocking out.

Paul

Associate Automation & Infrastructure Engineer

What does your typical day look like?

My days are a mix of execution, idea generation and collaboration. Our focus on executing revenue-generating strategies for clients requires attention to quality while looking to automate and innovate our processes. My creative mindset comes into play daily when discussing how we should approach a client campaign and other objectives.

Omair

Client Integration Engineer

How has your career grown since starting at the company?

Conversant is deeply invested in helping you grow your career. I started as a Database Administrator and was promoted to Senior Database Administrator. After a brief stint away from the company, I was re-hired as a Senior Client Integration Engineer in Operations and am now a Senior Solutions Integration Engineer.

Susan

Senior Solutions Integration Engineer

How would you describe the company’s work-life balance?

Conversant has a very good work-life balance, including unlimited PTO. As a young adult, traveling around the world is one my top priorities and working with a company that aligns with that is a huge plus. I have had the flexibility to visit 7 countries. That flexibility is one of many things that has kept me at Conversant for five years.

Alba

Team Lead, Engineering

What are Conversant Perks + Benefits

Conversant Benefits Overview

At Conversant, we offer benefits and perks that enable our associates to thrive and foster a culture of innovation.

Culture
Volunteer in local community
Conversant participates in local community activities such as the Greater Chicago Food Depository, Off the Street Club, Chicago Cares Serve-A-Thon, Habitat for Humanity and Ronald McDonald House.
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Conversant has a Social Committee that organizes social, charitable and sports activities.
Daily stand up
Open door policy
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
Conversant's team fitness initiatives include intramural softball, volleyball and soccer.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Conversant provides back-up care benefits.
Remote Work Program
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Conversant hosts an annual summer boat party on Lake Michigan and a holiday party at the House of Blues, where our employee-run band performs the live entertainment all night.
Free Daily Meals
Game Room
Our game room includes Foosball, Shuffle Board.
Happy Hours
Happy hours are hosted at team's discretion.
Parking
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Conversant offers employees professional development opportunities like on-site training courses and the ability to attend job-related conferences and seminars.
Tuition Reimbursement
Lunch and learns
Conversant hosts lunch and learn meetings on occasion.
Promote from within
Mentorship program
Our mentorship program includes 1-to-1 program and career mentoring.
Time allotted for learning
Conversant encourages employees to complete 48 hours of professional development training per year.
Online course subscriptions available
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