Programmatic Specialist

| Chicago
The ParkWhiz Marketing team has grown considerably over the past year and is still expanding. We are looking to add a Programmatic Specialist – someone to drive new user growth by effectively developing, executing, testing and optimizing digital programs through programmatic display and other channels.

What you'll be doing

  • Primarily focusing on our programmatic media channels to drive new customer acquisition. Including building and executing prospecting and retargeting efforts in a self-serve DSP.
  • Develop and implement strategies to test into new channels that can be bought programmatically - mobile, video, native, et. al.
  • Build aggressive testing plans that push the limits of performance within display and social.
  • Work closely with other marketing teammates to build robust look-alike model programs – leveraging consumer data to develop prospecting personas.
  • Truly partner with all marketing teams (CRM, Search, Tech, etc) and the cross-functional product and data teams to drive growth. No silos here.
  • Work closely with the creative team to enhance development of messaging and build out custom landing pages.
  • Use channel platform and database insights to develop strategic and tactical recommendations for both new programs and optimizations of existing efforts.
  • Responsible for enterprise budget pacing and billing process.
  • Be a performance driven marketer. This opportunity isn’t just sending reports without understanding the business impact.

What you bring to the table

  • Curiosity. You love to dig below the surface data and find opportunity.
  • Excel skills. Geeking out on the best way to clearly and concisely report on performance.
  • Digital savviness, including experience directly managing a DSP and social advertising campaigns/content; know-how to traffic display ads; use of Trade Desk, DoubleClick, Google Analytics and Tag Manager a big plus.
  • Reporting databases (i.e.: Looker, etc.) are something you have interest in learning.
  • Strong attention to detail and history of delivering on time – you smile when you see a well detailed project plan.
  • Autonomy and Ownership. Oversight is good, but you’re a self-starter who can manage multiple priorities, share insights and collaborate without missing a beat regarding daily DSP campaign management.
  • Excitement about automation - you want the tools do the heavy lifting while you focus on strategy and testing.
  • 2-5 years of experience focused specifically on digital acquisition efforts – ideally for a B2C offering.

Who will I work with?
The ParkWhiz Marketing Team consists of creative and innovative thinkers. We aim to deliver marketing programs that drive consumer behaviors and maximize value to the company. We conceive, test, and iterate on great ideas. We have a firm, non-negotiable no jerk policy. We accept you for who you are and consider everyone on an equal opportunity basis without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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Technology we use

  • Engineering
  • Product
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • RubyLanguages
    • ReactLibraries
    • ReduxLibraries
    • Twitter BootstrapLibraries
    • ExpressFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • AxureDesign
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • BasecampManagement
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement

Location

We’re in the West Loop, one block from Union Station and three blocks from Ogilvie. We’re easily accessible from the CTA and the Kennedy Expressway.

An Insider's view of ParkWhiz

How would you describe the company’s work-life balance?

We promote and foster a work-life balance for all employees at ParkWhiz. With a flexible work from home policy and unlimited PTO we strive to create an environment that produces an equitable experience.

Molly Morrison

Director of People & Culture

What projects are you most excited about?

We know from our best users that they want to book in-app, they want it to be as seamless as possible & they want to be in control. I'm excited about the work we're doing on voice interactions & enhancements within the app. We know it's about the destination, and we want to remove the hassles in getting there.

Elizabeth Lindemulder

Vice President of Product

What does career growth look like on your team?

Career development for every member of the Operations team is a top priority. Our team has direct communication with our customers and partners, so we understand what it means to be customer-centric. This experience is highly valued at ParkWhiz, evident in the promotions of 11 Ops members within five areas of the company over the past year.

Ryan Kern

Director of Operations

What is your vision for the company?

The world of transportation is going to change fast in the coming years - with autonomous, electric and connected vehicles, hyper-fast trains and flying cars! We will connect that world to the space around it - helping cars of the future get from A to B with ease and get serviced, charged or simply park for a few hours waiting for the next ride.

Dan Roarty

Chief Operating Officer

What are ParkWhiz Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Flexible Work Schedule
Remote Work Program
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Fitness Subsidies

Additional Perks + Benefits

Stock Options • Flexible Spending Account • Long/Short Term Disability - employer paid • Life Insurance - employer paid • Secure Indoor bike parking • Discounted gym membership • Kitchen stocked full of snacks and beverages • Beer fridge • Discounted ParkWhiz parking (of course!)

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