Regional Marketing Lead (remote) at Thoughtworks

| Chicago
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Regional Marketing Lead (remote)

Thoughtworks is a global technology consultancy that integrates strategy, design and engineering to drive digital innovation. We are 10,000+ people strong across 48 offices in 17 countries. Over the last 25+ years, we’ve delivered extraordinary impact together with our clients by helping them solve complex business problems with technology as the differentiator.

Reporting to the NA Head of Marketing, the Regional Marketing Lead is responsible for developing and executing Thoughtworks’ (GTM) go-to-market initiatives to amplify our brand, build client relationships and generate sales opportunities aligned with our regional and NA business strategy.  In this capacity you will build relationships with our regional business, sales and account leaders to develop strategic, innovative, integrated campaigns targeting our clients, prospects and teams to advance our growth priorities.

A major focus of your role will be to partner with regional account leaders to develop and execute strategic 1:1 ABM programs consisting of account intelligence gathering, demand creation, relationship and reputation development and sales enablement activities.  Given your expertise in ABM, you’ll also contribute toward developing a tiered ABM approach including a portfolio of marketing offerings and reusable methodology and frameworks that can be deployed to 1:many account coverage models.  


  • Be a strategic partner to regional leaders to help them achieve our commercial business goals for growth across service offerings, priority industries and strategic accounts.
  • Partner with leadership to define and execute the regional marketing strategy in alignment with business priorities and the NA marketing strategy.
  • Develop and execute end-to-end content- and event-driven marketing campaigns that support marketing objectives, expand client relationships and generate a pipeline of leads across existing and new accounts.
  • Leverage, extend and tailor Thoughtworks global campaigns, content and assets, and develop new content, assets and campaigns aligned with the regional marketing strategy.
  • Collaborate with cross-functional marketing teams to create integrated channel strategies that will raise awareness and consideration of, and generate demand for Thoughtworks’ offerings, leveraging paid, earned and owned channels.
  • Create sales enablement assets and internal communications activities that educate and engage the business and sales teams  to be able to effectively sell Thoughtworks’ services.
  • Develop and orchestrate multi-channel 1:1 ABM programs in partnership with account teams.  This entails:
    • Collaborating with NA leadership to facilitate the 1:1 ABM account selection process based on growth potential and account readiness.
    • Collaborating with account leadership teams to develop account-specific value propositions, positioning and messages that differentiate Thoughtworks and enable account teams to achieve relationship, reputation and revenue goals set out in their account strategies.
    • Executing ABM engagement plans.  Lead ongoing account check-ins to ensure ABM plans are on track and to identify new requirements and/or modifications.  Measure and report results.
  • Share ABM best practices and learnings with the broader Thoughtworks global marketing community. 
  • Contribute toward developing a tiered portfolio of marketing offerings and reusable methodology and frameworks that can be deployed to 1:many account coverage models.
  • Report on the effectiveness of all campaigns and investments


  • You are results driven, resilient, and not easily dissuaded by hurdles or setbacks.  
  • You are enthusiastic and self-directed, with the ability to execute as well as to step back and look at the bigger picture.
  • You are a strong communicator and influencer and are able to connect with internal and external stakeholders at all levels with ease, from local developers and business stakeholders to far-flung marketing colleagues.
  • An accomplished ABM leader, you’ll bring a broad range of B2B digital marketing skills and ABM experience to the role - from developing ABM strategies and creating compelling messaging, to creating and curating content, and activating and measuring multi-channel campaigns.
  • You have fantastic project management skills and can coordinate multiple work streams in parallel.
  • You thrive in an unstructured environment; you find your own growth opportunities and are happy to determine your own path amongst the ambiguity.
  • You have good intuition, but you trust data more.  You define opportunities and problems, collect and analyze data, establish facts, and make conclusions.  
  • You are able to deftly juggle multiple balls, organize, prioritize, and above all, believe in yourself.   
  • You are not someone who expects a drove of agencies to support you on strategy, or to drive your opinion. We’re hiring you for you, not for your vendor connections.
  • You are not a 'ta da' marketer. We don't work as individual contributors who showcase finished work.   We build our plans together, most typically in a lightweight way.

Experience Required:

  • Minimum of 10 years of integrated marketing experience with a proven track record of delivering results. 
  • Minimum of 5 years B2B marketing experiences in a professional services environment, including but not limited to digital marketing, social media, events and sponsorships with a focus on brand awareness, reputation and sales growth. 
  • Minimum of 5 years of ABM experience, including developing account-based value propositions, positioning and messages and taking them to market. 
  • ITSMA ABM Certification is a plus.
  • Experience creating and executing multi-channel, content- and event-based integrated marketing campaigns in support of demand generation objectives.
  • Experience orchestrating multi-disciplinary teams to bring innovation and creativity to our marketing campaigns, developing content and assets in a variety of formats.
  • Work, passion, or insights in the technology / digital industry.
  • Salesforce, Marketo and Adobe Experience Manager experience a plus.

About Us:

Thoughtworks is a global technology consultancy and community of passionate, purpose-led individuals. We think disruptively to deliver technology to address our clients’ toughest challenges, all while seeking to revolutionise the IT industry and create positive social change.As a world-renowned pioneer of software innovation, we work with courageous executives who have ambitious missions and the technology partner of choice for organisations who are looking to make big changes and disrupt their industries. 

 A few important things to know:While we’ve traditionally been a traveling consultancy, travel is not required for this role at the moment. We anticipate the need for travel to our client locations in the future when it’s deemed safe.

Not quite ready to apply? Or maybe this isn’t the right role for you? That’s OK, you can stay in touch with AccessThoughtworks, our learning community (click "contact me about recruitment opportunities" to hear about jobs in the future).

It is the policy of Thoughtworks, Inc. to provide a work environment free of discrimination. The Company will take affirmative action to ensure applicants and Thoughtworks employees are treated without regard to race, color, religion, sex/gender, national origin, ethnic origin, veteran or military status, family or marital status, disability, genetic information, age, sexual orientation, gender expression or gender identity. This also includes individuals who are perceived to have any of the aforementioned attributes. Thoughtworks will adhere to all federal, state, and municipal laws and regulations governing employment.

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Across from Chicago's iconic Millennium Park, our office offers indescribable lake views and access to some of the city's greatest attractions.

What are Thoughtworks Perks + Benefits

Thoughtworks Benefits Overview

Personal development programs and training tailored to the career path that you choose
Allowances for books, conferences & training, cell phone, local transit, and high-speed internet
Opportunities for global assignments/travel
Internal conferences & community events

Friends outside of work
Eat lunch together
Intracompany committees
Employee-led and driven groups created as a way to help connect underrepresented employees with each other for support, networking, and relationship building.
Daily sync
Group brainstorming sessions
Pair programming
Open office floor plan
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Diversity, equity, and inclusion have the power to create transformative social change.
Unconscious bias training
An interactive session where participants will learn what unconscious bias is, where it comes from, how to spot it, and how it can have an impact in the workplace.
Diversity Employee Resource Groups
Communities of passionate individuals committed to growing diversity, equity and inclusion at ThoughtWorks
Hiring Practices that Promote Diversity
We strive to be equitable, reflective, and inclusive of the society we live in. Home to all: regardless of age, ethnic origin, sexual orientation, gender, religion, disability, background or identity.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Mental Health Benefits
Behavioral Health Program is a free, confidential service to all employees to help with everything from mindfulness and managing stress to planning your new home purchase.
Retirement & Stock Options Benefits
401K with Employer Match up to $4500/Year. Roth (post-tax) and Traditional (pre-tax) options available.
401(K) Matching
Company Equity
All permanent employees are granted Stock Appreciation Rights (SARs) upon their hire date.
Child Care & Parental Leave Benefits
Child Care Benefits
$100/year for parenting classes
Generous Parental Leave
Birth mothers are eligible for twelve (12) weeks. Birth fathers, adoptive parents or parent through surrogacy are eligible for (6) weeks.
Remote Work Program
While we’ve traditionally been a traveling consultancy, travel is not required at the moment. We anticipate the need for travel to our client locations in the future when it’s deemed safe.
Family Medical Leave
Adoption Assistance
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Generous Vacation Accrual Beginning Day 1 with Year-Over-Year Rollover
12 week paid sabbatical after 10 years of employment
Paid Holidays
Paid Sick Days
7 personal/sick days per year
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Up to $130/month to cover public transportation and bicycle expenses when working in your home office.
Company Outings
Free Daily Meals
Employees get free lunches on Friday when in their home office.
Game Room
Stocked Kitchen
Happy Hours
Professional Development Benefits
Job Training & Conferences
$1650/year to support your unique career development needs
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend
Online course subscriptions available

Additional Perks + Benefits

Allowances for books, conferences, cell phone, local transit, and high-speed internet
Personal development programs and training tailored to the career path that you choose

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