Segment Marketing Specialist

| Chicago
ActiveCampaign’s category-defining Customer Experience Automation Platform helps over 100,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful orchestration, segmentation and personalization across social, email, messaging, chat, and text. Over 70% of ActiveCampaign’s customers use its 300+ integrations including Shopify, Square, Facebook, Eventbrite, and Salesforce. ActiveCampaign scores higher in customer satisfaction than any other solution in both Marketing Automation and CRM All-In-One on G2.com.
As the fastest-growing SaaS company in Chicago, we are scaling rapidly to keep up with market demand. We are growing all of our teams and looking for people who share our values, deliver innovation frequently and join us in our mission to grow our customer base from 100,000 today to millions.
As a Segment Marketing Specialist, you’ll help us drive revenue programs. You’ll do that through developing innovative segmentation techniques and demand generation campaigns that aim to increase the discoverability of our best prospects. You will also work closely with various internal stakeholders like marketing operations, digital marketing, and sales to execute these programs.

What your day could consist of:

  • Develop, maintain and segment a comprehensive database of named contacts so our revenue programs can be running optimally along the buyer’s journey
  • Support our development of ongoing messaging and calls to action toward multiple key segments, including all nurture programs of the database
  • Use data and analytics to draw insights & continually optimize database campaigns; inform internal stakeholders of performance
  • Main business KPIs will be program efficiency and effectiveness in terms of engagements, conversion to opportunities from lead/contact, and contribution to pipeline revenue
  • Become recognized within the company as an expert on the email and database marketing space

What is needed:

  • 3+ years of Marketing experience, ideally in B2B SaaS
  • Experience in personas and advanced database segmentation a plus
  • Email marketing experience
  • Knowledge of SFDC, sales intelligence software and marketing automation platforms (general best practices)
  • Ability to work independently and cross functionally with operations, sales and customer success
  • Inquisitive and innovative - test and learn mentality with a hunger to leverage the latest database technology and methods to drive growth
  • Awareness and understanding of account-based marketing strategies and tactics
  • Experience using analytics to draw insights & continually optimize campaigns.

ActiveCampaign is an employee-first culture. We take care of our employees at work and outside of work. We'll share all the details later on but in summary: comprehensive health and wellness benefits including no premiums for employees on our HSA plan, open time off plan, generous 401(k) matching with no vesting, education budgets, ongoing learning and development, a proactive approach to diversity and inclusion, career pathing and lots of swag. 

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PHPLanguages
    • PythonLanguages
    • jQueryLibraries
    • DjangoFrameworks
    • Ember.jsFrameworks
    • FlaskFrameworks
    • LaravelFrameworks
    • MySQLDatabases
    • TrelloManagement
    • ActiveCampaignCRM

Location

Gorgeous newly-rehabbed Chicago Loop Office overlooking State Street with views of the lake and Millennium Park. Minutes from the Metra & CTA.

An Insider's view of ActiveCampaign

What are some social events your company does?

Pre COVID-19, we were known for some amazing events-swanky holiday parties, family-friendly picnics, awesome global kick-offs, first class P Club., etc. We needed to rethink this so are being creative in how we engage teams and across teams. We are hosting a Talent Show, cooking classes, trivia, our monthly speaker series-all virtual but still fun!

Trinity Malito

Employee Experience Manager

What are ActiveCampaign Perks + Benefits

ActiveCampaign Benefits Overview

We believe that benefits can be as important as compensation. We believe that not having to worry about health plans, dental networks or having enough retirement savings are equally important. We think broadly about benefits and perks and tie each of them back to our values.

More specifically, we offer best in class health benefits with no or very favorable employee premium cost share. Our 401k employer match is exceptionally generous with no vesting or wait period to contribute. There is a wide variety of voluntary and pass through benefits as well.

Our amazing in-office perks such as delivered lunch, unlimited snacks, barista bar, onsite gym, gorgeous roof deck have needed to be revised in our new remote work environment. We've rolled out new perks such as a quarterly home office stipend, virtual events, parent support and mental wellness.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Managers identifying as female make up 45% of leadership. VP exec group is 50% diverse.
Unconscious bias training
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
Now, it's all virtual!!!
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Certain roles and levels are eligible for stock options
Performance Bonus
Certain teams and leadership roles are eligible for performance bonuses based on metrics and KPI's
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 12 weeks of parental leave for the primary caretaker. We also provide 3 weeks of leave for the secondary caretaker.
Flexible Work Schedule
We trust our employees to get their work done and manage their personal/family/social and work time responsibly
Remote Work Program
Family Medical Leave
Restricted work hours
Return-to-work program post parental leave
Company sponsored family events
ActiveCampaign sponsors semi-annual family events.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Our employees receive three days of company-paid volunteer time per year, in addition to company-sponsored giving back events
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
We provide monthly CTA and Metra pre-paid transit benefits plus free annual DIvvy Bike memberships
Company Outings
Free Daily Meals
Game Room
Our game room includes Ping Pong, Pool Table, Foosball, Shuffle Board, Video Games and basketball
Stocked Kitchen
When we say stocked, we mean stocked
Some Meals Provided
Lunch stipends are provided every day, delivered onsite via Fooda. Breakfast is available with cereal, yoghurt, toast, fruit.....
Happy Hours
Recreational Clubs
Our employees are sporty. We sponsor AC teams such as bowling, softball, kickball.
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications

Additional Perks + Benefits

Daily Catered Lunches through Fooda. Free onsite baristas. Open Vacation Policy. Dual monitor & stand-up desk workstation. FOND Membership. Bonus.ly Peer Recognition Program. Flexible Work/Life Balance. Many easy ways to give back to the community. Onsite gym at very low cost. Roofdeck with lake views. Game rooms. Beer and wine on tap. Endless snacks. Amazing parties.

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