Job Description

About Guaranteed Rate:

Guaranteed Rate is the 5^th largest retail mortgage lender in the U.S. By offering industry-leading tools, low-rate mortgages and unparalleled customer service, we’ve become the Home Purchase Experts®. At Guaranteed Rate, we think big—pushing beyond what most people believe is possible. We strive to work with the best of the best, building business with the best referral partners and hiring the best employees—allowing us to deliver world-class customer service. Our goal is to make sure every customer has a great experience. Headquartered in Chicago with 5,000+ employees in 300+ offices across the U.S. and licensed in all 50 states, we’ve helped thousands of homeowners with more than $37 billion in home purchase loans and refinances in just the past year alone.

The SEM Specialist will be responsible for managing, optimizing, and reporting on our SEM, display, and video ad campaigns. This role is fast-paced, detail-oriented and requires impeccable time management skills. Top skills in Excel and an analytical mindset are a must.

Job Responsibilities

• Media planning, buying, campaign execution, administration and reporting for multiple digital marketing campaigns, including paid search, display advertising, and youtube advertising.
• Campaign set up including keyword research, writing ad copy, setting CPC/CPM bids, conversion tracking implementation, call tracking set up, and testing
• Optimize campaigns based on real-time data to improve performance
• Develop campaign performance reports
• Initiate campaign, creative and landing page experience improvement projects to present to team leads, and manage resulting projects and initiatives
• Maintain detailed written status reports to ensure efficient workflow, and ensure adherence to deadlines and deliverables.

Requirements

• Google AdWords Certified
• 3+ years experience
• Knowledge of paid search, display, and video campaigns including creative guidelines, targeting and trafficking principals.
• A background and/or interest in measurement and optimization of marketing ROI is key to this role.
• Strong communication and organizational skills.
• Quantitative and analytical skills, experience with relevant digital analytics and reporting tools a plus.
• Highly proactive and solution-oriented.

Guaranteed Rate is an Equal Opportunity Employer that welcomes and encourages all applicants to apply regardless of age, race, sex, religion, color, national origin, disability, veteran status, sexual orientation, gender identity and/or expression, marital or parental status, ancestry, citizenship status, pregnancy or other reason protected by law. #LI-BB1