Senior Digital Marketing Specialist

| Northwest Suburbs
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Are you looking for an engaging, challenging, multi-channel digital marketing position that will allow you to create content, manage paid social and content campaigns, measure impact, and drive optimizations and revenue?

Paylocity is looking for a talented digital marketer to generate and implement digital marketing campaigns, specialized in Paid Social and Content Marketing campaigns. The ideal candidate is a creative and strategically driven thinker with a solid background in paid media channels and analysis to help develop insight-driven, digital campaigns for Paylocity.

 

What you'll do:

 

  • Develop inbound digital strategy focused on paid social and content marketing campaigns to drive prospect engagement and website traffic.
  • Plan and execute paid social and content campaigns, aligned with the SEM and Display campaigns for a cohesive go to market approach.
  • Evaluate betas and partner with the vendors to ensure we have market insights and the best optimization strategy.
  • Identify trends and insights to optimize spend and performance.
  • Measure performance, providing testing and competitive updates, and adjust strategy based on data.
  • Think strategically and be insightful with the ability to tell a story that converts data into actionable insights.
  • Utilize a strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
  • Brainstorm and drive new and creative growth strategies.
  • Work cohesively within the Marketing team to provide feedback, updates, results, or new ideas.

What you bring:

  • 4+ years of experience planning, implementing, and managing digital campaigns, specialized in Paid Social (LinkedIn, Twitter, Facebook) and content engagement campaigns.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that drive awareness and engagement
  • Solid knowledge of website analytics tools (e.g., Google Analytics, Pardot/Salesforce)
  • Proven experience leading and collaborating within cross-discipline teams and agency partners.
  • Expertise in media planning from targeting to measurement.
  • Proven results creating significant change across a variety of social media channels with paid campaigns.
  • Background and knowledge in SEM and Programmatic Display.
  • Ability to manage schedules and timelines for the creation and implementation of social media content across multiple social channels.
  • Ability to plan and implement short- and long-term campaigns that meet project goals.
  • Experience with setting up and optimizing Paid Social and Paid Search ad campaigns.
  • Experience working with and presenting to top-level executives and able to defend ideas, and provide an understanding of the holistic plan
  • Bachelor’s Degree in Marketing or related field preferred, or commensurate experience
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Technology we use

  • Engineering
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • SqlLanguages
    • AccessDatabases
    • Microsoft SQL ServerDatabases
    • OracleDatabases

Location

Our office has modern workspaces, a cafe, and a gym. But since we're a talent-anywhere company, you may find our team members all over Chicagoland.

What are Paylocity Perks + Benefits

Paylocity Benefits Overview

Our commitment to hiring the best and brightest employees with a “talent anywhere” strategy means that no matter where you’re located around the country, you can be a part of our growing tech department

• Enjoy an attitude of trust to work remotely, manage your own schedule and be productive
• Work in small, cross-functional product-oriented teams
• Showcase development progress in two-week sprints with strong executive involvement
• Embrace the freedom to innovate, voice opinions and share new ideas

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Highly diverse management team
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
We have a talent anywhere culture, where employees can work anywhere in the US and/or work from one of three US offices located in Illinois, Florida, and Idaho
Family Medical Leave
Adoption Assistance
Company sponsored family events
Acme co. sponsors family oriented events Annually.
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Acme Co. hosts lunch and learn meetings on occasion.
Cross functional training encouraged
Promote from within
Mentorship program
Our mentorship program includes 1-to-1 program, Cross-department program, Leadership mentoring.
Online course subscriptions available
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