closerlook is Chicago based and we are open to 100% remote candidates.
SENIOR DIGITAL STRATEGIST
The Senior Digital Strategist is responsible for the strategy, planning, execution, and reporting of digital marketing programs and campaigns grounded in data and insights. The Senior Strategist will serve as a resident expert of multi and omni-channel marketing (paid, earned, owned, and social), ensuring planning and executional excellence across agency teams - Marketing Intelligence, Data Science, Media, Account and Creative.
This role is part of the MCM Strategy team, which is focused on creating and executing integrated marketing and media plans to drive measurable business results for clients. The role reports to a senior director on the MCM Strategy team.
Responsibilities

• Serves as an expert in digital strategy for our clients (including demonstrated expertise in one of the following: website, content strategy, CRM, search, paid media, influencer, digital analytics, etc.)
• Creates and monitors channel and media strategies across multiple client engagements
• Uses data to inform decisions on strategic direction and plans
• Places strong emphasis on campaign performance analysis (through web analytics and statistical reports) in digital channels against performance goals; makes client-facing recommendations accordingly
• Creates test-and-learn scenarios to help improve digital channel performance to improve overall program effectiveness
• Collaborates with cross-functional internal teams to effectively communicate solutions, strategies, and potential impacts
• Understands marketing technologies and automation solutions to collaborate and create technology-driven performance strategies

REQUIRED SKILLS/EXPERIENCE

• B.A. or B.S. degree in business, marketing, analytics, communications, or a related field
• 3-5 years, minimum, client-facing digital strategy experience at an agency or consultancy, including reporting
• Demonstrated experience with paid media and analytics, including reporting technology tools; deep knowledge of the interaction of paid, owned and earned media
• Experience translating data into actionable strategic recommendations in storytelling format
• Strong problem-solving skills
• Strong written and verbal communication skills, including client presentations
• Strategic thinker who can collaborate and offer creative solutions and ideas
• Strong team player and proven ability to work independently and with others (internally and externally)

PREFERRED SKILLS/EXPERIENCE

• Health care industry experience a plus
• Advanced degree (MBA, etc.) or certificate (Digital Analytics, etc.) a plus

ABOUT CLOSERLOOK, INC.
closerlook is a new type of marketing agency that helps biopharma brands make a difference in the lives of patients and those who care for them.
We focus on what matters most-the combination of better patient outcomes and bigger business impact.
Learn more at closerlook.com
EQUITY FOR ALL: AT THE HEART OF WHAT MATTERS
At closerlook, equity for all is a core value that's at the heart of what matters. We believe in building a diverse and inclusive culture across race, age, gender identity, sexual orientation, religion, mental health, and physical ability. We celebrate our differences and champion diverse thinking to drive innovation - in a safe environment so everyone can be their authentic selves. By valuing and promoting our different backgrounds, perspectives, and experiences as strengths, we are positioned to best serve patients, healthcare professionals, and the communities around us.
#BI- Remote