We are growing our marketing team and looking for a Senior Director of Product Marketing to oversee all aspects of marketing with a primary focus on product. He/she will be the voice of the customer by understanding our customer needs and experiences and developing a compelling product marketing and acquisition strategy. Specifically, this person will own the following areas:

Product Marketing

• Understand market opportunity and segments, user personas, buyer personas and buying criteria
• Conduct win/loss analysis
• Maintain competitive intelligence
• Define go-to-market priorities in partnership with executive leadership
• Effectively communicate and document ICS’s vision to diverse audiences
• Increase customer lifetime value by developing marketing solutions to increase net revenue and customer profitability in partnership with sales, product, and customer success
• Plan and lead the launch of new products and services across key functional teams to meet business objectives
• Develop joint marketing with potential channel partners

Demand Generation

• Develop strategy, messaging, and tools to support the lead generation teams
• Data-driven decision making, analytical rigor, and a bias towards experimenting quickly and scaling the programs that produce results

Thought Leadership

• Elevate ICS brand by speaking at industry events, press interviews, and analyst inquiries
• Ability to author thought leadership pieces 

Qualifications:

InContext is all about people. We are committed to finding, training and growing fun, interesting and ambitious people who demonstrate integrity, intelligence and the ability to make things happen.  Candidates must possess a theoretical and practical knowledge of strategic and operational product marketing, ideally within the information services or software space, to be a fit for this role.  At the same time, however, they must be a strong cultural fit, sharing our commitment to building a world class company.  Following are specific required qualifications:

• 8 to 12 years product marketing experience
• Primary focus in B2B SAAS product marketing, with a broader understanding of all aspects of marketing and how they work together; Marketing to retail or consumer goods a plus
• 3 to 5 years of management experience required
• Self-starter who thrives in a fast paced environment without a set playbook
• Enthusiastic about the opportunity to build a scalable high impact marketing program
• Manage marketing budget and team to deliver against cohesive marketing plan
• While individual will be supported by managers with experience in digital, brand, communications, events and demand generation, familiarity in each of these areas will be critical to oversee the team.

Culture:

Our company prides ourselves on our core values by hiring smart and collaborative people who embody those values. We live by the idea of a “Don’t Stop Trying” attitude where there is always a solution for our clients and ourselves. We work in an environment where we trust and respect all co-workers in providing solutions together and are proud of the end results that we share with our clients.