Senior Manager of Paid Search

| Chicago

The GoHealth Marketing team engages with millions of current and potential GoHealth customers with the goal of growing their satisfaction and usage of the GoHealth agency. The customer acquisition team is looking for a Sr. Manager of Paid Search to report to the Senior Director of Paid Media. In this role, you will oversee the development, direction and optimization of GoHealth’s search marketing efforts for Health, Medicare, Life and Small Business.

Responsibilities:

  • Oversees the development, direction and optimization of GoHealth’s search marketing efforts for Health, Medicare, Life and Small Business.
  • Works collaboratively with captive business owners, account managers and sales executives to maximize ROI/CPA goals on multi-million dollar budget.
  • Retains and fosters the growth of the Analyst position.
  • Serves as the primary business contact to both external platform partners and the search engines.
  • Identifies, negotiates and buys media from existing and new media partners. 
  • Harness our customer data as well as 1st and 3rd party targeting options available on various platforms to identify and hone in on key consumer segments.
  • Continuously A/B test ad creatives across multiple formats to maximize top-of-funnel ad engagement - text ads, click to call, single image, video, interactive flash ads, etc.
  • Analyze performance data across entire funnel – from ad impression to sale – and identify cross-channel wins as well as potential areas for optimization or testing.
  • Stay abreast of the digital marketing landscape – research and communicate on important industry trends, account alpha/beta opportunities, and new platforms to bring on and test.

Skills & Requirements:

  • 5+ years of experience in digital marketing
  • Advanced Excel skills
  • Certified in Google AdWords and Bing Ads
  • Previous work in Insurance, Financial Services or Ecommerce related business
  • Keen attention to detail with ability to pull back and look at the big picture
  • Proven track record of delivering quantifiable results through the creation, implementation, and day-to-day management of large-scale, multi-platform, multi-product digital marketing campaigns
  • Thrives on results-driven success

Benefits & Perks:

  • Open vacation policy
  • 401k program with company match
  • Medical, dental, vision, and life insurance benefits
  • Flexible spending accounts
  • Commuter and transit benefits
  • Professional growth opportunities
  • Casual dress code
  • Generous employee referral bonuses
  • Happy hours, ping-pong tournaments, and more company-sponsored events
  • Subsidized gym memberships
  • GoHealth is an Equal Opportunity Employer
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS

Location

Our company is in the River North area with plenty of coffee shops and restaurants. GoHealth is near the Chicago Brown line and bus stops close by.

What are GoHealth Perks + Benefits

Culture
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Family Medical Leave
Company sponsored family events
Acme co. sponsors family oriented events Semi-annually.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Pet Friendly
Acme Co.'s pet policy is Occasional bring your pet to work days.
Fitness Subsidies
Professional Development Benefits
Diversity Program
Lunch and learns
Acme Co. hosts lunch and learn meetings once per quarter.
Cross functional training encouraged
Promote from within
Mentorship program
Our mentorship program includes Career mentoring.
Customized development tracks

Additional Perks + Benefits

Happy hours, ping-pong tournaments, and more company-sponsored events. Gym Membership Subsidies
Company Sponsored Health & Wellness Initiatives. Employee Referral Bonuses. Open Vacation Policy.

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