The Senior Manager, Partnership Marketing,  manages a portfolio of Affiliate partnership marketing programs enablement across multiple brands with experience in B2B and B2B2C Account Management and Business Development. This role optimizes current partnerships to improve ROI by demonstrating how FTD's value proposition can improve our (affiliate) partners' business plan and identify new partnership enablement opportunities. Your objective will be to blossom relationships with new and existing marketing partnerships in driving sustainable financial growth and boosting conversion of sales.

Essential Duties and Responsibilities:

• Affiliate Channel Partnership Management - You will have strategic and creative abilities in building sustainable executive-level relationships and lasting profitable partnerships. Continually assess the current marketing programs, the evolution of the floral industry, and development efforts to improve business results. Ability to work proactively work with partners to identify opportunities. You get to our partners before they get to us!
• Project Management - You will manage and develop a strategy focusing on the execution of numerous marketing programs. Ensure that revenue and margin targets at minimum met and grow quarter over quarter, through effective planning, logistics, and implementation. Manage products and landing pages to maximize site conversion results. Coordinate with Finance to fulfill contractual obligations, and approve expenses.
• Prospecting, Negotiate and Close New Deals - Develop an extensive network to help the team identify new leads and manage pipelines of a B2B sales process. Research and develop an in-depth understanding of your prospects' marketing capabilities, industries, demographics, and psychographics of their member base. Sales minded negotiator that grows incremental orders and revenue from marketing partnerships.
• Reporting and Analytics - You will prepare ad hoc reports, daily, weekly, monthly, and quarterly. Provide analysis to highlight trends and make data-driven recommendations on program financials, including orders, expense forecasting, billing, and account reconciliations. Ability to dig into the data; uncover opportunities to grow the business, and collaborate with internal partners (Analytics, IT, Marketing, & Creative) on a strategic plan. Optimize promotions (creative, copy, offers) through A/B testing. Maps, Measures and optimizes the partner journey; Collaborates with integrated marketing functions to design and execute individualized touchpoints.
• Presentation and Communication - You will lead and facilitate senior-level partner meetings and account reviews, lead internal project status meetings, and with critical partnerships maintain scheduling of daily touch bases. Effectively communicate with Merchandising, Creative, and Web Operations to ensure proper program set up, execution, and merchandise inventories for promotions. Directs prioritization and allocation of internal and external resources for channel initiatives.
• Leadership - Set clear objectives for team members. Hold team and self-accountable. Communicate program activities and results to all stakeholders within the organization. You are a facilitator of collaboration and influence obtain insight and achieve superior results.

Knowledge, Skills, and Abilities:

• Bachelor's Degree and 7+ years marketing experience required; a minimum of 5 years of experience directly managing marketing partnerships or account management
• Experience in B2B and B2B2C Account Management & Business Development Affiliate Partner enablement (eCommerce and Marketing sales experience preferred)
• Strong analytical skills; including experience reviewing campaign performance results and making recommendations for future action
• Understanding of the technology and operational requirements of running online campaigns
• Experience with site analytics required technologies; Omniture or Google Analytics
• Proficient computer skills in MS Office including Word and Excel
• Architect of finding resolutions for partners in a fast-paced environment and experience with seasonality preferred
• Facilitates channel marketing go-to-market process by ensuring that all marketing, sales, and partner communication plans align with the product, service, and program launch timeline for retail and professional channels