Leapfrog Online, an iProspect Company, is seeking a Senior Manager, Strategy & Insights in Evanston and Chicago, IL to join the Strategy & Insights team. The Strategy & Insights team is the Voice of Customer advocate, marrying data with audience understanding to deliver overarching strategies that inform actionable marketing plans and tactics. The Sr. Manager will function as a key member of the Strategy & Insights team by helping lead the strategy and cross-channel, digital user experience planning for Leapfrog clients. This roles includes strategy development, primary and secondary research, as well as user experience planning. The right candidate has a strong strategic mindset and foundation in performance marketing, with a proven track record of developing digital marketing recommendations to solve strategic business challenges.

The ideal candidate…

• Is passionate about innovation and human-centered digital marketing and experiences
• Thinks strategically about how digital can drive business objectives, short and long term. Able to ‘connect the dots’ and act as leader within a multi-disciplinary team
• Encourages progressive thinking and the pushing of boundaries

• Has a curious drive to further the understanding of customers, how and why they buy, their purchase journey, pain points and motivations, and how they use products

PRIMARY RESPONSIBILITIES:

Strategic Planning

• Responsible for developing and implementing marketing strategy and strategic plans that drive client growth and meet business objectives
• Collaborate with clients and internal teams, such as analytics, account, media, UX, and creative, to plan and design seamless cross-channel experiences and support flawless execution
• Examine clients’ businesses to get to know their brands and understand their objectives, recognize business challenges, and arrive at insights that solve their business challenges
• Gather and analyze data and synthesize learnings in a digestible manner to identify and prioritize opportunities, and develop actionable recommendations
• Produce cohesive and well-informed strategic plans for clients to bring success to marketing campaigns, leveraging audience segmentation, customer/consumer behaviors, site analytics, performance analytics, consumer journey analysis
• Able to lead experience strategy development: internally, with clients, and with partner agencies
• Relentlessly drive growth through creative thinking, compelling insights, test-and-learn methodology, and rapid execution

User Experience Strategy

• Take an audience-first approach to developing strategies across the customer journey based on data and insights that guide user experience and design decisions across touchpoints
• Collect and synthesize data from customers, the market, and client teams to design user experiences and identify testing and personalization opportunities to drive lead generation and sales conversion
• Collaborate with clients and internal teams to plan and design seamless cross-channel campaign experiences and help coordinate flawless execution
• Support test strategy in defining and prioritizing test hypotheses to improve outcomes throughout the cross-channel consumer journey
• Combine consumer understanding and UX strategies with a functional level of technical capabilities to ensure UX strategies can be effectively executed

Market Research

• Acts as the consumer advocate, delivering marketplace and consumer insights both at a macro and brand-specific level via primary and secondary research
• Leads customer quantitative and qualitative research to inform audience understanding and experience design
• Identifies the need for research, and designs, executes, and interprets the collection of consumer intelligence from a variety of primary research methods that may include surveys, user testing, or usability research, as well as site visualization and analytics tools
• Oversees, collects, and interprets intelligence data from third party research sources to bring a marketplace perspective to client-facing deliverables

REQUIRED EXPERIENCE:

• BA/BS in Business, Marketing, Communications, User Experience or related discipline
• 5 - 7 years of relevant work experience, ideally at least 4 years of experience in UX strategy
• Digital strategy, user experience strategy and/or marketing experience
• Excellent written and verbal communication skills, and experience in developing high-quality presentations using Microsoft PPT
• Analytical, critical thinker with an understanding of branding, business and strategic planning
• Ability to synthesize qualitative and quantitative findings into strategic recommendations, and translate those recommendations into actionable digital experiences
• Strong quantitative and problem solving skills and comfortable in a data-driven business environment
• Ability to manage multiple projects and time-sensitive deadlines in a fast-paced team environment
• Experience collaborating with multiple teams
• Can clearly and persuasively frame and communicate strategic recommendations to senior audiences, both internally and externally

DESIRED QUALIFICATIONS:

• MBA or Masters in Marketing, Design Methods, or User Experience preferred
• Experience in a digital agency and/or client-service setting
• Experience in designing, executing, and analyzing primary research, including surveys and user testing
• Experience leveraging digital marketing and testing platforms (Adobe, Optimizely, Monetate, etc.)  delivering personalized experiences and conversion lift
• Ability to influence and lead teams to deliver against complex initiatives