Senior Marketing Manager - Customer Acquisition Strategy
Are you the kind of person where your creativity shines when finding new solutions to connecting with customers?
Groupon’s mission is to become the daily habit in local commerce and fulfill our purpose of building strong communities through thriving small businesses. We connect people to a vibrant, global marketplace for local services, experiences, and goods. In the process, we’re positively impacting the lives of millions of customers and merchants globally. Even with thousands of employees spread across multiple continents, we still maintain a culture that inspires innovation, rewards risk-taking, and celebrates success. If you want to take more ownership of your career, then you're ready to be part of Groupon.
We’re looking for a seasoned Marketing Manager to join our Growth Marketing Team and lead our customer acquisition efforts.
Our Growth Marketing Team enables every aspect of the customer experience to focus on attracting and engaging consumers, and maximizing their lifetime value with Groupon to look good and have fun.
As Marketing Manager - Customer Acquisition, you will be responsible for developing and executing programs to optimize the size and mix of Groupon’s customer base. This spans developing customer acquisition strategies, in partnership with the marketing channels and business development teams; defining the programs we will execute to achieve those strategies; and partnering with key stakeholders and partners to execute, measure, and optimize your programs.
We're a "best of both worlds" kind of company. We're big enough to have resources and scale, but small enough that a single person has a surprising amount of autonomy and can make a meaningful impact. We're curious, fun, a little intense, and kind of obsessed with helping local businesses thrive. Does that sound like a compelling place to work?
You’ll spend time on the following:
Define the vision, scope and business case for customer acquisition and reactivation programs - in partnership with other marketing, business, finance, creative, and business development teams
Prioritize programs based on impact, cost, and ability to execute
You will partner with stakeholders across marketing, design, product, and engineering to build, execute, and optimize programs
Provide regular updates on program performance against transactional and longitudinal KPIs - in partnership with marketing analytics and data science teams
Adapt and optimize our customer acquisition and reactivation strategy and roadmap based on program performance and to hit targets
We’re excited about you if you have:
5+ years of experience developing and executing customer acquisition programs in an e-commerce or other retail environment
Bachelor's Degree, MBA preferred
You have experience partnering with senior leaders across product, engineering, operations, finance, and marketing teams to deliver integrated, consumer-facing solutions
Storytelling - to illuminate a vision, opportunity, business case, and/or business output
Proven ability to distill insights from program / campaign data presented in dashboards and/or in spreadsheets
You have strong analytical thinking skills, with the ability to be deep in the data and to distill executive-level insights
A willingness to get your hands dirty to extract/analyze data and execute programs
You have a bias for action, with experience driving results in a fast-paced, dynamic environment
Groupon provides a global marketplace where people can buy just about anything, anywhere, anytime. We’re enabling real-time commerce across an expanding range of categories including local businesses, travel destinations, consumer products, and live or lively events. At the same time, we are providing advertising options and tools that merchants can use to grow and manage their businesses. Culturally, we believe that great people make great companies and that starting with the customer and working backward moves us forward. Community matters to us on an internal, local and global scale—it’s fundamental to our company’s growth and to the well-being of the world at large. We also value self-awareness, candor, lunch and WiFi. If we match with you, please apply to join us.