ABOUT US

All Campus partners with leading, traditional institutions of higher education to expand online enrollment. We provide the up-front marketing investment, expertise, and service level required for success. Guided by our experience interacting with students from a wide variety of fields and backgrounds, we create a customized, specialized service offering to capture any audience. Our extensive list of clients includes the University of Southern California, the University of Arizona, the University of Florida, Purdue University, Boston University, DePaul University, Michigan State University, and many others.

We offer one of the most unique working environments you’ll find in Chicago - the quirkiness of a creative agency and the analytical mindset of a consulting firm. We are looking for team players who are highly motivated to deliver exceptional results for a growing organization. The ideal candidate is someone who enjoys coming up with new ideas, is comfortable communicating them to a variety of stakeholders and other managers, and who is excited by the prospect of working constantly to improve performance. Put simply, we genuinely like working with one another, and it shows—All Campus has been listed a Chicago Crain’s “Best Places to Work,” three years in a row (2018-2020) as well as a top-20 ranking on the 2019 and 2020 Built In Chicago “Best Places to Work” list. 

At All Campus, the passion and talent our employees bring to work every day are at the core of our continued success as a company. The company culture emphasizes diversity, excellence, integrity, appreciation, collaboration, creativity and camaraderie. We are committed to fostering your professional growth, as well as doing everything we can to keep you happy, healthy, and passionate about the work you do. Our competitive and comprehensive benefits package includes health coverage, retirement planning, and work-life balance benefits—in addition to plenty of perks like free food, lively parties, and Summer Friday hours. 

SUMMARY:

The Senior Marketing Manager will assist with a variety of multichannel marketing efforts on behalf of select All Campus partners. This individual will be the client-facing point person for activities related to conceptualizing and implementing market strategy and will work closely with cross-functional teams to achieve goal KPIs. Specific responsibilities include strategic direction/prioritization for integrated marketing activities and communication/reporting of progress toward budgeted goals.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Assist with the launch of new programs as assigned by the AVP of Marketing, working closely with All Campus teammates and external partner contacts
• Serve as a marketing strategist and point person for specific assigned programs including ongoing long-term and short-term planning, execution, evaluation, optimization, and reporting of marketing performance across channels and funnel stages to meet and exceed partner annual enrollment targets
• For new and existing All Campus partners, work with internal and external stakeholders to develop the optimal program positioning/messaging considering the brand and competition, profile of the student, and stage of the prospective student journey
• Partner closely with client service contacts to ensure the successful execution of all marketing-related partner projects
• Work with channel managers (paid digital, corporate partner, SEO, email, social media, niche/affiliate marketing, webinars) and other All Campus teams (content, design, analytics, and enrollment) to test and rollout new, innovative strategies and tactics to improve conversion and efficiency of student recruitment across the recruitment funnel
• Work with analytics team to track and report weekly and term-by-term program status and key metrics to leadership and partner clients

EDUCATION and EXPERIENCE an equivalent combination of education, training and experience will be considered.

• Bachelor’s degree or equivalent in marketing or a related field; master’s degree in marketing or MBA is a plus
• At least 5-9 years of experience in digital marketing — driving marketing strategy, preferably in the higher education industry, showing increasing progression and responsibilities and a deep understanding of modern digital marketing tactics including but not limited to paid search/social and search engine optimization
• Exceptional written and verbal communication skills and presentation experience
• Strong project management and account management background
• Demonstration of analytical knowledge and advanced reporting skills
• Experience with Google Analytics, Google Adwords, CRM systems, social media platforms, and automated email platforms