Senior Digital Marketing Specialist

| Northwest Suburbs
Sorry, this job was removed at 4:18 p.m. (CST) on Wednesday, January 6, 2021
Find out who's hiring in Northwest Suburbs.
See all Marketing jobs in Northwest Suburbs
Apply
By clicking Apply Now you agree to share your profile information with the hiring company.

Are you looking for an engaging, challenging, multi-channel digital marketing position that will allow you to create content, manage paid social and content campaigns, measure impact, and drive optimizations and revenue?

Paylocity is looking for a talented digital marketer to generate and implement digital marketing campaigns, specialized in Paid Social and Content Marketing campaigns. The ideal candidate is a creative and strategically driven thinker with a solid background in paid media channels and analysis to help develop insight-driven, digital campaigns for Paylocity.

 

What you'll do:

 

  • Develop inbound digital strategy focused on paid social and content marketing campaigns to drive prospect engagement and website traffic.
  • Plan and execute paid social and content campaigns, aligned with the SEM and Display campaigns for a cohesive go to market approach.
  • Evaluate betas and partner with the vendors to ensure we have market insights and the best optimization strategy.
  • Identify trends and insights to optimize spend and performance.
  • Measure performance, providing testing and competitive updates, and adjust strategy based on data.
  • Think strategically and be insightful with the ability to tell a story that converts data into actionable insights.
  • Utilize a strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
  • Brainstorm and drive new and creative growth strategies.
  • Work cohesively within the Marketing team to provide feedback, updates, results, or new ideas.

What you bring:

  • 4+ years of experience planning, implementing, and managing digital campaigns, specialized in Paid Social (LinkedIn, Twitter, Facebook) and content engagement campaigns.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that drive awareness and engagement
  • Solid knowledge of website analytics tools (e.g., Google Analytics, Pardot/Salesforce)
  • Proven experience leading and collaborating within cross-discipline teams and agency partners.
  • Expertise in media planning from targeting to measurement.
  • Proven results creating significant change across a variety of social media channels with paid campaigns.
  • Background and knowledge in SEM and Programmatic Display.
  • Ability to manage schedules and timelines for the creation and implementation of social media content across multiple social channels.
  • Ability to plan and implement short- and long-term campaigns that meet project goals.
  • Experience with setting up and optimizing Paid Social and Paid Search ad campaigns.
  • Experience working with and presenting to top-level executives and able to defend ideas, and provide an understanding of the holistic plan
  • Bachelor’s Degree in Marketing or related field preferred, or commensurate experience
Read Full Job Description
Apply Now
By clicking Apply Now you agree to share your profile information with the hiring company.

Location

Our office has modern workspaces, a cafe, and a gym. But since we're a talent-anywhere company, you may find our team members all over Chicagoland.

Similar Jobs

Apply Now
By clicking Apply Now you agree to share your profile information with the hiring company.
Learn more about PaylocityFind similar jobs