Senior Specialist, Paid Search

| North Suburbs
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Leapfrog Online is looking for a Senior Specialist, Paid Search to join a team of energetic, passionate Digital Marketers and help transform the way in which we buy and integrate Digital Media for our clients.  In this role, you will have an opportunity to develop and execute forward thinking Paid Search campaigns for our clients, while growing, learning and developing expertise across digital media channels.  You will collaborate with a variety of stakeholders to successfully plan & deliver on digital strategies in order to increase performance, demonstrate ROI and deliver business results for our clients. 

Leapfrog Online is a Performance Marketing Agency.  We are an extension of our clients’ digital marketing teams, always focused on driving results.  This means that our media buying will always be targeted, analytical, strategic and measured. This also means that it puts us on the cutting edge of digital marketing.  Our team has an entrepreneurial spirit and we thrive on innovation.

Responsibilities:

Campaign Management

  • Hands-on management of Paid Search campaigns across Google, Bing and Yahoo Gemini
  • Daily budget management, bid optimization, ad copy testing, audience targeting, keyword mining
  • Analyzing daily campaign performance of SEM campaigns
  • Providing competitive analysis, marketplace analysis, and creation of POVs
  • Implementing new and innovative strategies while measuring and communicating the business impact of the results
  • Capitalizing on latest media technologies, third party tools and beta opportunities
  • Drive performance of assigned clients

Strategy

  • Implementation of media strategies and corresponding measurement, optimization and reporting
  • Identify testing opportunities and roadmap for ongoing innovation to ensure we are delivering on best in class testing opportunities throughout search and digital media
  • Keep a finger on the “pulse” of the digital marketplace
  • Develop client facing POVs on the latest trends and technologies in Search, Social and Digital Media
  • Identify opportunities for growth, drive innovation and ensure quality of service

 

Qualifications:

  • Bachelor’s Degree required
  • 2+ years in a hands-on role managing Digital Media campaigns
  • Experience in Paid Search required
  • Experience across Paid Social and Display a plus
  • Excellent communication and presentation skills including written and verbal
  • Strong analytical skills. Must be able to gather, analyze, summarize, and present data
  • Experience with the MS Office Suite, especially Excel and PowerPoint skills
  • Ability to thrive in a fast-paced, constantly evolving, dynamic environment
  • Ability to work independently as well as work in a team in a collaborative, problem-solving environment
  • Experience with campaign management tools (Kenshoo, Marin, DoubleClick Search, etc.) a plus
  • Google AdWords Qualification
  • Experience & knowledge of other media formats within the digital landscape a plus
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