Senior Strategist - Multi-channel Marketing

| Chicago

The Senior Strategist - Multi-channel Marketing will act as the multi-channel, digital strategic lead on multiple pharmaceutical brands in various therapeutic areas. The Strategist/Senior Strategist will provide a consistently high level of insight-driven strategic guidance for closerlook clients in the pharmaceutical industry to further strengthen closerlook’s relationships with current clients to grow existing business and the Strategy competency at closerlook.

The Senior Strategist is part of the larger closerlook Strategy team and reports to the MCM Strategy Vice President.

Responsibilities:

  • Develop, execute and monitor data-driven digital and multi-channel marketing strategies for clients with measurable results, including targeting, messaging, content channel and measurement strategies
  • Create and/or oversee the creation of core strategy deliverables for multiple brands: brand plans, communication plans, content (paid, earned, owned, social) strategies, creative and project briefs, and measurement plans
  • Partner with the Marketing Intelligence and Analytics teams to generate metrics, analyses and insights that answer core questions and demonstrate program success
  • Be well-versed in the following digital strategy elements: database marketing, email marketing, CRM, website and performance analytics, content strategy, communications planning, paid media, social media and user experience
  • Cultivate and maintain client-valued relationships as the MCM strategic lead
  • Adept at condensing the key insights,next steps and recommendations from multiple data inputs
  • Have the ability to clearly and concisely communicate strategic recommendations verbally and in writing to both internal and external stakeholders, includes anticipating follow-up questions, objections and concerns
  • Able to work collaboratively with members of the Account, Project, Creative and Technology teams

Requirements:

  • BA/BS degree required; advanced degree in business, marketing or communications preferred
  • 5-8 years of cross-channel digital marketing experience
  • Pharmaceutical or healthcare experience is preferred for the Strategist position; at least 2-3 years of pharma experience is required for the Senior Strategist position
  • Strong communication (verbal and writing) and interpersonal skills
  • Experience in developing, executing and measuring digital MCM strategies
  • Demonstrated effectiveness in the ability to ensure quality client service and build client relationships
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavascriptLanguages
    • RLanguages
    • jQueryLibraries
    • ModemizrLibraries
    • ASP.NETFrameworks
    • Microsoft SQL ServerDatabases
    • Google AnalyticsAnalytics
    • MarketoLead Gen

Location

A favorite destination for locals and tourists alike, River North is a neighborhood of galleries, shops, niche businesses and a foodie paradise.

An Insider's view of closerlook, inc.

What are some social events your company does?

Funny you should ask, as I am one of the super-secret members of our super-secret MIRTH committee. Basically, we are fun planners. Let’s see, dip/chili/baking contests, random pancake breakfasts, team potlucks, beach day in the middle of winter, and one time we had a hobby horse competition. Oh, and who can forget beer o’clock every Friday?!

Liz

Office Manager

What projects are you most excited about?

We are putting a heavy focus on creating progressive web apps since a majority of our end users are mobile users. It allows regular webpages to behave like a native app on a mobile device to make the experience as seamless as possible. We are also focusing on tools for sales reps so they are able to quickly yet effectively engage HCPs.

Binish

Interactive Lead, Manager

How does the company support your career growth?

The most tangible way closerlook has supported my career growth is through their broad and unwavering support of my MBA degree at Northwestern’s Kellogg School of Management. Not only have they been understanding and accommodating of my additional time (and mental!) commitments, but they’ve encouraged me to share with my teammates what I’ve learned

Andrew

Senior Project Manager

What are closerlook, inc. Perks + Benefits

Culture
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
closerlook offers both a HDHP/HSA plan and a traditional PPO plan. We offer a generous contribution towards your HSA!
Life Insurance
Pet Insurance
Wellness Programs
onsite yoga, biometrics screenings and much more!
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Child Care & Parental Leave Benefits
Generous Parental Leave
Maternity leave is paid at 100% for 12 weeks, we also offer a 2 week parental leave. We are thrilled to offer a return to work program, allowing new parents to ease back to work on a modified schedule
Family Medical Leave
Employees who have been with the company for 12 months are eligible for 12 weeks of family medical leave.
Return-to-work program post parental leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Annual party celebrating our company's birthday, Summer Outings, Holiday Party.
Stocked Kitchen
Some Meals Provided
Happy Hours
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and learns
Acme Co. hosts lunch and learn meetings on occasion.
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