Senior Vice President Marketing at SPINS LLC

| Chicago
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Who We Are 

For 20+ years, SPINS' mission has been to increase the presence and accessibility of natural and organic products to encourage healthier and more vibrant living. By leveraging SPINS’ industry-leading proprietary data and analytics, our technology enables deeper, more engaged relationships between Retailers, Brands and Consumers through our platform, web, and mobile products.

The Opportunity

As the Senior Vice President of Marketing, you will be the head of SPINS’ Marketing team and responsible for delivering the strategies and offerings that drive awareness, demand and loyalty from a variety of customers and partners.

To thrive in this role, you will use your strategic ideas to drive collaboration with your team on the best way to create and power all marketing programs. Leveraging always-on digital to account based marketing (ABM), an integrated and scalable martech stack, demand generation, media and brand communications, you will build a marketing offering that drives measurable revenue growth and supports customer retention targets. 

In this role, you will report directly to the Chief Commercial Officer. As a member of the CCO’s leadership team, you will work alongside your peer leaders in Sales, Sales Operations, Customer Success, and Retail partnerships. Additionally, you will have regular interaction with SPINS Executive team and play a significant role in shaping the Company’s strategic planning. Ultimately, you will ensure the Marketing team is aligned to this plan and actively contributing to our company’s continued high growth.

Responsibilities:

  • Create a compelling go-to-market story and supporting platform.
  • Develop, communicate and manage a comprehensive marketing calendar that coordinates all lead development actions across the company.
  • Build highly targeted and customized content that provides insights from SPINS solutions for delivery to target prospects.
  • Effective demand generation to capture and qualify leads before sending to sales.
  • Develop digital strategies with inputs from brand research and deep understanding of buyer expectations.
  • Develop thoughtful and value-oriented sales and marketing motions to maximize Client Lifetime Value (CLTV) through sustained education and communication strategies.
  • Build product marketing to translate features and functionality into value propositions and competitive advantages that resonate with buyers including effective marketing campaigns that equips sales with enablement and ultimately delivers outsized revenue growth.
  • Build a scalable technology ecosystem to support full-stack digital marketing and empower better decision-making within the marketing team.
  • Analyze customer interaction data to provide predictive guidance for future direction.
  • Monitor all marketing campaigns, identify when and how to improve them, and quickly take action on findings.
  • Actively prioritize marketing projects and allocate resources accordingly to deliver results that support the company’s strong growth trajectory.
  • Identify strategic trade shows and use best practices to execute these and other more vertical lead development initiatives. Travel to trade shows and other events.
  • Conduct market analysis to identify challenges and opportunities for growth and track competitors’ activities.
  • Partner with the Communications team to ensure all messaging positively impacts the Marketing team’s lead generation strategies.

What you bring:

  • Minimum of 10 years’ experience with demonstrated results in demand generation and B2B marketing roles, with at least 5 years in a leadership role.
  • A data-driven approach to allocate budget in high value programs.
  • Deep expertise in building a marketing machine that keeps the top of the funnel full and moves prospects through the buyer’s journey.
  • Prior experience in powering all marketing programs, from always-on digital to ABM, with an integrated and scalable martech stack that’s designed to support business needs.
  • Ability to work across the spectrum of marketing activities, from strategic development to tactical execution, consistent with a high-growth company environment.
  • Exceptional analytical skills with the ability to measure performance, evaluate results, and implement necessary adjustments.
  • Deep Marketing Automation expertise, campaign creation, reporting, analytics and integration between systems.
  • Proven experience in aligning sales, customer success and marketing.
  • Strong ability to write, analyze, and appropriately adjust the various components of all marketing vehicles.
  • Dynamic public speaker, able to deliver compelling messages externally, as well as the ability to communicate across the organization to align sales, product management, and professional services.
  • Excellent organizational skills with the ability to run multiple projects, manage diverse teams and meet deadlines.
What SPINS Offers

When we began working from home in 2020, we were committed to keeping the healthy and active SPINS culture for our employees. Keeping the culture is high priority to us as we have continued to hire and onboard new employees even while we worked remotely. We listen to employee feedback as we plan when and how we will return to the office in the future. While we can’t have some of our favorite in-office perks (plenty of snacks, onsite gym, and bike storage), we’ve continued to find ways to stay true to SPINS:

  • Virtual yoga, HIIT, and Kinstretch classes each week
  • Each employee is allotted 8 hours to use to volunteer with an organization of their choice.
  • Stay connected with other SPINS employees for a weekly PELOTON ride together
The SPINS Way
  • Direct – We communicate with clarity, honesty and respect in all situations and embrace opportunities to provide solution-oriented feedback.
  • Determined – We are committed to overcoming all obstacles to achieve results. We adapt to change, seek opportunities to learn and rapidly translate that learning into action.
  • Passionate – We go above and beyond to help our partners achieve their goals. We challenge assumptions and are comfortable forging new paths.
  • Collaborative – We leave our egos at the door, believing that working together we will produce an outcome that’s greater than each individual contribution.
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • ScalaLanguages
    • jQueryLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • HiveDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • AxureDesign
    • IllustratorDesign
    • ConfluenceManagement
    • JIRAManagement
    • HubSpotCRM
    • SalesforceCRM
    • MailChimpEmail
    • Adobe CampaignLead Gen

Location

We are just steps from the Merchandise Mart, located in the bustling River North neighborhood of Chicago.

An Insider's view of SPINS LLC

What’s the vibe like in the office?

The beauty of our mission lies in the fact that we're impacting all consumers to live healthier and more vibrant lives, and this transcends to our own team members within the office. With our mission in mind, we cultivate an office environment and culture where we support team members to live their best lives.

Rosemary

Chief People Officer

How do you collaborate with other teams in the company?

Knowing motives, responsibilities and objectives is key in building functional cross collaboration. If you take ownership of this and do your own research (look up their org chart, LinkedIn profiles, read through work produced) in conjunction with asking questions this goes a long way to mutual understanding.

Jess

VP, Customer Success

How has your career grown since starting at the company?

Over the years, I've worked for both corporate and not for profit organizations and SPINS feels the most nurturing and organic. Individuals and teams are empowered to define a path to success. If you are curious and passionate, you can forge multi-disciplinary partnerships & make a difference beyond the boundaries of your specific department/role.

Andrea

Senior Product Owner

How do you empower your team to be more creative?

We have a unique culture where our decision making is not encumbered by heavy processes like those at multi-billion dollar companies and at the same time, in the last few years, our leadership team has added structure that adds rigor to our operations and product development.

Dimple

SVP, Product & Designs

What are SPINS LLC Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Salt and Light Coalition is a grassroots movement mobilizing individuals and organizations to empower survivors of trafficking to live meaningful and purposeful lives. - https://saltandlightcoalition.
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Paid industry certifications

Additional Perks + Benefits

Paid Maternity & Paternity Leave: SPINS provides six weeks of paid maternity leave (or more broadly speaking, primary caregiver leave), and six weeks of paid paternity leave (or secondary caregiver leave).

Flexible Schedule: Our teams offer flexible options to serve business goals and accommodate personal needs.

Full access to SPINS’ comprehensive wellness program "Vibrancy 360" which includes: chef led cooking demonstrations, yoga, natural/organic fare in kitchens, office gym with personal training sessions, running club, volunteer opportunities, massages, meditation, in-office happy hours

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