SEO Associate (Copywriter)

| Chicago

Does change excite you? Are you passionate about SEO and are seeking the chance to join a dynamic and growing marketing team? If so, we have the perfect opportunity for you. Our Florist e-commerce Team is seeking a Search Engine Optimization Specialist (Copywriter) to manage, own and grow in-house search engine optimization (SEO) for our member sites. We are looking for an SEO guru who can develop a scalable system to increase our member's rankings to drive traffic. The specialist will collaborate with a variety of stakeholders to successfully plan & deliver on search strategies to improve performance, demonstrate value and produce business results for our members.

What you will contribute to:

  • You will act as a primary SEO expert for our member florists. You will develop a scalable SEO strategy for our florists and work with our technology, support and sales teams to streamline SEO operations.
  • You manage the execution and recommended optimizations to improve campaign KPIs. You will take the lead in surfacing opportunities and drilling into performance anomalies.
  • You have an in-depth understanding of SEO practices -- both site infrastructure and content optimization and promotion. You understand the significant factors that influence organic search crawling, indexing, and keyword ranking
  • You can perform a range of search engine optimization activities, including analysis of our member's implementation of SEO standard methodologies, design, implement and manage our SEO campaigns, conduct keyword research related to various floral and gifting category topics
  • You are responsible for monitoring changes and translating those into actionable recommendations for our members regarding SEO strategy. Actively present program recommendations and quantified benefits to advance program goals and objectives
  • You can drive cross-functionally (IT, Web and Marketing teams) to improve site architecture and page content -- both on a project by project basis as well as in a larger, organizational education sense
  • You will research, identify, and develop link partnership programs to improve SEO results
  • We will need you to be well versed in brand critical metrics, specifically performance KPIs : (ROAS, CTR, CPA, conversion rate, incremental cost, etc.). You can audit and analyze data, synthesize all metrics, and formulate critical analysis and insights from data to make a specific recommendation
  • Monitor and analyze SEO tracking and reporting. Track metrics, including referrals, link popularity, rankings, and saturation
  • Build trust and maintain positive relationships with internal teams, members and vendors.
  • You have an understanding of integrated digital performance marketing such as Search Engine Marketing (SEM), Search Engine Optimization (SEO), and display marketing and can collaborate across marketing channels, platforms and functions to achieve optimal results
  • You will inspire member confidence and success by working directly with members on complex and urgent SEO-related issues.
  • Most importantly, you will develop SEO programs that scale to serve all our members needs through training, technology development, vendor management.
  • You demonstrate intellectual curiosity, and autonomy while at the same time can collaborate effectively within a multidisciplinary team

What we offer:

  • Enjoy all the benefits of working for a publicly traded company (stock purchase plan, flexible hours and a healthy vacation plan)
  • Be a part of the blending of cultures across multiple cities and three continents and play a role in helping to craft our future
  • Looking for career opportunities? Those that have a positive impact, with a positive approach, have a very bright future as we change, grow, expand and explore new and exciting opportunities for our global customer base
  • Although during peak season this role requires some overtime, during off-peak, we offer our employees Summer hours, where you can take half day Fridays

What we seek:

  • You will need to have at least 3 to 5 years prior professional SEO/SEM experience
  • You should have a proven history of success in SEO marketing for small business and multi-location retail operations
  • You have a love for writing unique and relevant SEO friendly content
  • You have highly advanced knowledge of SEO strategies and techniques
  • You have knowledge of HTML and web technologies
  • You show a real passion for search engine technologies and algorithms
  • You are experienced in using analytics tools such as Omniture/Adobe Analytics and Google Analytics.
  • Strong analytical skills and advanced Excel skills
  • Your attention to detail is exceptional and accurate
  • You have undergone formal SEO training. Certification is a plus
  • You have above average communications skills
  • You have a passion for educating beginning and advanced audiences about search marketing
  • You are incredibly well-organized, and you're able to run multiple projects simultaneously
Join our team and be part of our exciting transformation. At FTD you will have a broader impact on the overall growth of the business. Come give FTD a look. This position will be based in Downers Grove, Illinois. We are an incredibly open and inviting company--come join our family!
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Technology we use

  • Engineering
    • .NETLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks
    • SpringFrameworks
    • CassandraDatabases
    • MemcachedDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • RedisDatabases

Location

We also have an office in the heart of Downtown Chicago at 1. North Dearborn

An Insider's view of FTD Companies

What does your typical day look like?

As Brand Manager, I am constantly working to ensure we are engaging with our consumers and living out our brand vision via all channels. My day is 100% collaborative, between meeting with channels managers, reviewing new campaign launches - building a brand takes teamwork. When you have an online business, your consumers are shopping with you 24/7,

Kristin Byrne

Brand Marketing Manager

What unique initiatives do you have that encourage innovation?

I have had the opportunity to build a platform from the ground up. Opportunities like these are few and far between in this day and age. FTD has been like a master class in leadership for me, and it has produced a fundamental mind shift for me on what leadership means.

Dimple Rao

VP of Product Management and UX Design

What's the biggest problem your team is solving?

On our FOL team, we are creating a feature complete platform migration for all of our florist sites. This is a rather large task in that most of our florist sites look like they were created in the .COM era of the internet. Our new platform will provide huge UX boons. In addition to self-improvement, it may also attract new florist partners

Michael Walsh

Software Engineer

What are FTD Companies Perks + Benefits

FTD Companies Benefits Overview

FTD is dedicated to you and your family. We work hard to provide a wide range of competitive and affordable health care benefits that reflect your changing needs. Our goal is to empower you with the resources and flexibility you need to live well, be well. The benefits you elect will start the first day of the month following the date of hire.
Our benefits offerings include medical, prescription, dental and vision coverage, a company contribution to a Health Savings Account (HSA), Employee Stock Purchase Plan (ESPP), life, accident, and disability insurance, paid time off, and tuition reimbursement. We are committed to providing fair compensation to all of our employees, including performance-based compensation incentives for many of our positions.
FTD Companies, Inc. is a premier floral and gifting company. We offer very generous employee discounts on our diversified portfolio of brands such as ProFlowers, ProPlants, Shari’s Berries, etc.

Culture
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
If you are eligible for benefits, you can enroll in an FSA regardless of whether or not you are enrolled in FTD’s medical plan.
Disability Insurance
FTD offers short and long term disability at no cost to you. The disability benefits will replace up to 67% of your weekly base income up to $2,500/week for STD and up to $10,000/month for LTD.
Dental Benefits
FTD offers two great dental plans through Aetna. A Dental HMO with co-pays where you choose your Primary Care Dentist and a Dental PPO which has benefits in and out of network.
Vision Benefits
FTD offers vision coverage through Eye Med which offers a broad network of nationwide providers to choose from to meet your vision needs. Retailers such as LensCrafters, Pearle Vision, , and JCP
Health Insurance Benefits
FTD offers three medical plans through Aetna to choose from including one EPO where you choose a Primary Care Physician and two PPO High Deductible Health Plans (HDHP)
Life Insurance
For employee coverage of 2x base salary up to $600,000. *Per IRS regulations, the cost FTD pays for coverage above a certain level is considered “imputed income,” and is included on your W-2.
Wellness Programs
We know how important wellness is to your overall success. The FTD Wellness program is here to help you identify and achieve your health and wellness goals.
Onsite Gym
Our One North Dearborn location offers an onsite state-of-the-art fitness center, cycle center and bike room.
Retirement & Stock Options Benefits
401(K) Matching
Discretionary match of 50% on the first 6% of your of pre-tax or post tax deferral. To maximize the employer match, you will need to contribute 6%. Vesting is at 25% each year
Employee Stock Purchase Plan
The Employee Stock Purchase Plan (ESPP) provides employees with an opportunity to share in our growth and to purchase shares of our common stock without payment of brokerage costs, at a 15% discount.
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Depending on the department and role, FTD offers some scheduling flexibility. We also offer summer hours so that our team members can enjoy extended weekends and fun in the sun with family and friends
Remote Work Program
Family Medical Leave
Care for yourself or a family member who is seriously ill, to care for a newborn or newly adopted child, or to attend to the affairs of a family member who is called to active duty in the military.
Vacation & Time Off Benefits
Generous PTO
FTD recognizes 9 paid holidays each calendar year and allows employees to take time off for vacation, personal responsibilities and sick time.
Paid Holidays
FTD recognizes 9 paid holidays each calendar year.
Paid Sick Days
Perks & Discounts
Casual Dress
FTD allows employees to wear casual workplace attire every day, not just Fridays!
Commuter Benefits
Take advantage of the pre-tax benefit, you may elect up to the IRS limit of $260/month for transit and $260/month for parking.
Free Daily Meals
During FTD’s peak season such as Valentine’s Day, Mother’s Day, and Christmas FTD often provides lunch to thank employees for their hard work (along with the occasional just because lunch).
Game Room
Our game room includes Ping Pong.
Some Meals Provided
We provide food during Peak Season.
Fitness Subsidies
Professional Development Benefits
Tuition Reimbursement
Up to $2,500 after one year of employment
Promote from within
Online course subscriptions available
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