SEO Manager at Wyzant

| Chicago
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Wyzant is on a mission to make the world a better place by empowering people to teach and learn from one another. We help students of all ages accomplish their learning goals by providing them with the 1-on-1 personalized learning on our industry-leading online platform. We’re looking for an experienced SEO Manager to lead the creation, execution, analysis, and optimization of our SEO initiatives. This role requires a data-driven self-starter who can support existing SEO tactics & roadmap, while developing new strategies to drive incremental SEO growth. Wyzant relies heavily on business intelligence, analytics and A/B testing, as well as regular qualitative research. Our teams embrace a collaborative philosophy, but are still nimble enough to move quickly.


  • Develop, own and execute SEO strategies & roadmap
  • Own SEO performance and KPIs (SEO Traffic, New Student Growth, Revenue)
  • Work closely with product and engineering teams to get important SEO work scoped and prioritized and communicate all relevant information
  • Use analytics platforms and SEO tools to monitor, analyze, and optimize website activity and traffic trends
  • Ability to review our reporting while keeping one eye on the release logs for our product and engineering teams to spot issues as they arise
  • Focused, daily attention to our SEO trends and KPIs and identify opportunities to improve our SEO
  • Keep abreast of macro SEO changes – algo updates, industry trends, best practices – and have a point of view on their impact for us 
  • Create solutions and make recommendations to react to changes in either our data, or from the macro level
  • Be consulted on SEO implications for testing or changes planned by product and engineering
  • Produce high-level keyword analysis while tracking, managing and distributing daily and weekly organic traffic and ranking reports

Skills & Experience:

  • A minimum of 4 years of experience in SEO with a proven track record of optimizing search for consumer internet brands
  • Self-starter and proven track record of hitting company performance goals
  • Strong analytical skills and the ability to leverage data & insights to make data-driven decisions and SEO optimizations
  • Strong interpersonal skills, curiosity, positive attitude, drive and collaborative spirit
  • A true passion for SEO and keeping up with the latest SEO industry trends & resources
  • Experience conducting data-driven SEO site audits and familiarity with the tools of the trade
  • Outstanding verbal and written communication skills
  • Exceptional planning and project management skills
  • Ability to succeed in a fast-paced, matrixed environment
  • Familiarity with industry-standard tools and products such as Google Analytics, STAT, Botify, Omniture, SEO rank tracking and page analysis tools, and keyword research tools
  • Working understanding of HTML, CSS, and SQL
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Technology we use

  • Engineering
  • Product
    • GolangLanguages
    • PythonLanguages
    • RubyLanguages
    • Vue.jsFrameworks
    • Google AnalyticsAnalytics
    • TrelloManagement


1714 N. Damen Suite 3N , Chicago, IL 60647

What are Wyzant Perks + Benefits

Volunteer in local community
We regularly get groups of people together to walk dogs as a nearby shelter, play with cats at a nearby cafe, and help out at the food pantry.
Eat lunch together
Intracompany committees
Our social and culture committee is always coming up with fun ideas to keep things interesting.
Daily stand up
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
Wyzant provides employees with a 401(k) matching plan managed by Principal. We match 100% of the first 3% you contribute and 50% of the next 2%.
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 10 weeks of parental leave for the primary caretaker. We also provides 4 weeks of leave for the secondary caretaker.
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
We host company outings throughout the year.
Free Daily Meals
Stocked Kitchen
Happy Hours
Happy hours are hosted Once per week.
Pet Friendly
Employees regularly bring their dogs to work.
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Wyzant offers employees professional development opportunities like Annual individual budget for training, Onsite training courses, The ability to attend job related conferences and seminars.
Lunch and learns
We host lunch and learns on occasion
Cross functional training encouraged
Promote from within
Online course subscriptions available

Additional Perks + Benefits

Really, Really Generous Vacation Package - Free Coffee! Free Soda! Free Snacks! - Dogs. Real Dogs - Drinks on Fridays - Free Yoga. Namaste - 50% Off on Wyzant. Learn Stuff! - Discounted Gym Memberships - Wear What You Want. No Jorts - Maternity and Paternity Leave

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