Job Summary: 

All Campus seeks an analytical, creative Search Engine Optimization (SEO) Specialist to help support our SEO strategy. At All Campus, the SEO team manages a portfolio of websites for higher education partners across various education verticals.

The SEO Specialist will be tasked with helping grow our clients’ SEO program — taking what's been built, making it work better and allowing it to scale more effectively. This individual will be responsible for the following key areas: 

1. Execution of the established SEO strategy
2. Backlink acquisition through link building campaigns
3. Support clients and other teams at All Campus (content, design, paid media, etc.) with data reporting and analysis.

Essential Duties & Responsibilities:

• Perform keyword research and competitive analysis to develop SEO content briefs that support the content team.
• Manage link building campaigns for university programs by developing outreach strategies, prospecting and assessing opportunities, and managing the link acquisition process.
• Analyze website content and hierarchy to suggest improvements to page structure, construction, and SEO copywriting.
• Markup and publish website content, utilizing best practices to optimize content for search engines.
• Analyze backlink profiles using Ahrefs and other SEO tools.
• Perform SEO maintenance on a portfolio of websites.
• Assist SEO team with reporting and data analysis.
• Develop a deep understanding of SEO best practices and stay up to date with industry trends.

Skills & Requirements:

• Bachelor’s degree. Background in business, marketing, statistics, or communications preferred.
• Proficiency with Microsoft Excel.
• 1-3 years of experience with Web development and/or CMS.
• 1-3 years of experience performing keyword research.

All Campus is currently a remote work culture, we plan to return to the office in a flexible format, when it is safe to do so.