Showpad helps prepare sellers, engage buyers, and optimize performance with insights.
Chicago, IL

SEO Specialist at Showpad

| Chicago
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About Showpad

Showpad is the leading sales enablement platform for the modern seller. Showpad’s all-in-one platform empowers sales and marketing teams to engage buyers through industry-leading training and coaching software and innovative sales content and engagement solutions. 

At Showpad, personalities and cultures connect across oceans to create something extraordinary. As a top 10 software company in the Inc. 5,000 Europe list, Showpad is changing the game when it comes to sales enablement. Our employees create the engagement and impact that drives our success as we expand globally.

In the morning, we’re drinking San Francisco cold brew coffee with a side of Portland doughnuts – English scones for afternoon tea, and in the evening we’re toasting success with Belgian tripel Westmalle to a Chicago house tune.

About the position

Showpad’s SEO Specialist is responsible for managing all SEO activities designed to continually grow converting organic traffic and drive increased brand awareness within the sales enablement category. This role will be the subject matter expert on all things related to content and platform optimization, brand consistency, and localization. Major areas of focus include the following:

  • On-page content creation and copy optimization
  • Keyword strategy planning and implementation
  • Quality backlink acquisition
  • Technical SEO cross-team collaboration and implementation
  • Internal link building
  • Google business listing optimizations

You will be joining a friendly team that is motivated by data-driven decisions for growing demand generation efforts. 

Key Responsibilities as a SEO Specialist at Showpad

  • Create and optimize copy for web pages to improve global organic rankings, traffic, leads, and pipeline
  • Collaborate with digital and content teams to define a solid SEO & keyword strategy for Showpad’s online presence and translate that strategy into operational execution
  • Work with content team to drive SEO priorities in content programming
  • Collaborate with web developer, digital and creative teams to execute a/b tests, collect and analyze data and results, identify trends and insights to achieve maximum ROI for all organic pages and paid search campaigns
  • Perform ongoing keyword discovery and expansion
  • Actively monitor the evolving landscape of search engines, communicating the impact of changes to teammates and ensuring prioritization of content and functionality enhancements
  • Research and analyze competitor keywords, advertising links, and ads
  • Develop and implement “white hat” link building and backlink strategies
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
  • Provide SEO high-level guidance and support to EMEA regional sites
  • Align with paid digital on strategies to drive down keyword costs through SEO and improve on-page conversions
  • Create and maintain a meaningful KPI reporting framework, providing internal stakeholders with actionable data on a daily/weekly basis

Skills we are looking for

  • 3+ years of hands-on experience and proven success in achieving positive SEO results 
  • Proficient in writing for the web and deep understanding of optimizing content for conversion
  • Basic HTML and web technology knowledge required
  • Passion for search engine technologies and algorithms
  • In-depth experience with search optimization tools (e.g, Yoast, Moz, SEMrush, Google Search Console, Google Analytics, Screaming Frog, Ahrefs, and more)
  • Prior experience with structured data markup and implementations
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • Previous cross-collaboration experience in leading SEO initiatives across marketing and IT teams 
  • Knowledge of the latest trends and best practices in SEO and SEM
  • Experience with A/B and multivariate experiments
  • Knowledge of key ranking factors and changing search engine algorithms
  • Prior experience using MarketMuse a plus
  • Clear communicator that can act as a translator, helping non-technical audiences understand your search strategies and tactics
  • Prior experience presenting and leading basic SEO copywriting sessions across internal teams is a plus
  • Ability to think critically and solve problems
  • Organization, attention to detail, and ability to prioritize
  • Results-oriented and eager to take ownership of initiatives, while also collaborating with relevant stakeholders
  • Ability to define, communicate and execute quality deliverables on time
  • Experience in an international B2B SaaS company is a plus

What you can expect from Showpad

Focus on Impact and Growth

We are building the future in sales and marketing where every sales person is successful. As an international scale-up, we aim for yearly double digit growth that opens many opportunities. We want people who thrive in a fast-paced, performance-driven company, who are not afraid to stretch themselves in a fun environment, and focus on impact and growth.

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Where we are

Centrally located in the Loop and easily accessible for all commuters with tons of options for lunch.

Technology we use

  • Sales & Marketing
    • WordpressCMS
    • SalesforceCRM
    • MarketoLead Gen

What are Showpad Perks + Benefits

Volunteer in local community
Partners with Nonprofits
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Team workouts
Retirement & Stock Options Benefits
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Cross functional training encouraged
Promote from within
Customized development tracks

An Insider's view of Showpad

What’s the vibe like in the office?

The vibe in our Chicago office is unlike any other startup I've ever been a part of. Everyone is smart, humble and effective. Even though we are all busy, everyone is always willing to offer help or guidance - even if it outside of their wheelhouse. We all genuinely enjoy each other's company and want to see our teammates succeed.


Operations Manager

How does the company support your career growth?

Showpad does a great job communicating about open opportunities across the organization. Even more importantly, they're willing to work with you to find the right fit for your skills and your career goals. Showpad sets you up for success and that's what sets Showpad apart. They care about your career path as much as you do!


Associate Solutions Engineer

What is your vision for the company?

At Showpad, we know that the best buyer experience wins. Our mission is to empower sales and marketing to sell the way buyers actually want to buy.


President & Chief Product Officer

Showpad Careers in Chicago

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