Social Media Specialist

| Chicago
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JOB TITLE:                Social Media Specialist   

 REPORTS TO:            Senior Digital Marketing Manager

 JOB SUMMARY:

The Social Media Specialist is responsible for managing and growing our branded social accounts. This includes driving the social media strategy for our brands, creating strategic and compelling content across a variety of social and digital channels, increasing awareness and brand visibility, generating inquiries and leads, and enhancing audience engagement. 

JOB DUTIES TO INCLUDE:

  • Develop a rolling social editorial content calendar based on brand voice, audience affinity and social trends.
  • Own, develop and lead paid social advertising campaigns in conjunction with larger digital and brand initiatives.
  • Maintain content and posts in the spirit and voice of the brands
  • Establish and maintain relationships with influencers.
  • Coordinate with the creative team for content development and implement creative content across all channels.  This includes videos, images, audio and blog content.
  • Work in collaboration with the Digital Marketing and Creative Teams to enhance content strategy and audience engagement.
  • Initiate and engage in conversations with our brand advocates, influencers and audience.
  • Execute research to determine content relevancy, trends and emerging themes, technologies/platforms that audiences are engaged with and adopting.  
  • Stay up to date with trends and best practices in social media and content marketing and how competitor organizations and companies are using them.
     

REQUIREMENTS:

  • BA/BS in Communication, Journalism, Marketing, PR or a related field
  • 3-5 years minimum of social media marketing experience and content management
  • A proven passion for Social Media and Digital Marketing
  • Expertise in multiple social media platforms
  • Familiarity with digital marketing strategies and marketing channels
  • Excellent communication skills, verbal and written
  • Strong networking skills
  • Ability to write content, copy and messaging in a variety of styles and voices, adaptable to different target audiences, product categories and branding initiatives
  • Ability to manage multiple tasks/projects simultaneously
  • Knowledge of automotive, marine or similar verticals a plus
  • Experience with marketing automation software (HubSpot) a plus
  • ~30% Travel anticipated 
       
    COMPETENCIES
  • Initiative - Willingness to take on responsibilities and challenges by setting goals and continually improving their skill sets.
  • Detail Oriented - Thoroughly reviews details in completing work tasks.
  • Communication - Effectively and efficiently communicates information and ideas through written, oral, or electronic mediums.
  • Adaptability/Flexibility - Open to change and/or welcomes change in the workplace. Ability to adapt to changes in a fast-past environment.
  • Independence - Develop one's own ways of doing things, guiding oneself with little or no supervision, and depending on oneself to get things done.
  • Interpersonal Skills/Team Player - Works as a competent member of the team, willingly providing back-up support for co-workers when appropriate and actively supporting group goals.
  • Work Prioritization - Develops specific goals and plans to prioritize, organize, and accomplish work.

 

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