JOB TITLE:                Social Media Specialist   

 REPORTS TO:            Senior Digital Marketing Manager

 JOB SUMMARY:

The Social Media Specialist is responsible for managing and growing our branded social accounts. This includes driving the social media strategy for our brands, creating strategic and compelling content across a variety of social and digital channels, increasing awareness and brand visibility, generating inquiries and leads, and enhancing audience engagement. 

JOB DUTIES TO INCLUDE:

• Develop a rolling social editorial content calendar based on brand voice, audience affinity and social trends.
• Own, develop and lead paid social advertising campaigns in conjunction with larger digital and brand initiatives.
• Maintain content and posts in the spirit and voice of the brands
• Establish and maintain relationships with influencers.
• Coordinate with the creative team for content development and implement creative content across all channels.  This includes videos, images, audio and blog content.
• Work in collaboration with the Digital Marketing and Creative Teams to enhance content strategy and audience engagement.
• Initiate and engage in conversations with our brand advocates, influencers and audience.
• Execute research to determine content relevancy, trends and emerging themes, technologies/platforms that audiences are engaged with and adopting.  
• Stay up to date with trends and best practices in social media and content marketing and how competitor organizations and companies are using them.
   

REQUIREMENTS:

• BA/BS in Communication, Journalism, Marketing, PR or a related field
• 3-5 years minimum of social media marketing experience and content management
• A proven passion for Social Media and Digital Marketing
• Expertise in multiple social media platforms
• Familiarity with digital marketing strategies and marketing channels
• Excellent communication skills, verbal and written
• Strong networking skills
• Ability to write content, copy and messaging in a variety of styles and voices, adaptable to different target audiences, product categories and branding initiatives
• Ability to manage multiple tasks/projects simultaneously
• Knowledge of automotive, marine or similar verticals a plus
• Experience with marketing automation software (HubSpot) a plus
• ~30% Travel anticipated 
     
  COMPETENCIES

• Initiative - Willingness to take on responsibilities and challenges by setting goals and continually improving their skill sets.
• Detail Oriented - Thoroughly reviews details in completing work tasks.
• Communication - Effectively and efficiently communicates information and ideas through written, oral, or electronic mediums.
• Adaptability/Flexibility - Open to change and/or welcomes change in the workplace. Ability to adapt to changes in a fast-past environment.
• Independence - Develop one's own ways of doing things, guiding oneself with little or no supervision, and depending on oneself to get things done.
• Interpersonal Skills/Team Player - Works as a competent member of the team, willingly providing back-up support for co-workers when appropriate and actively supporting group goals.
• Work Prioritization - Develops specific goals and plans to prioritize, organize, and accomplish work.